postsocial is the part of Postfjord that gets your posts out. One calendar for every account, drafts written in your own voice, and a publisher that retries when Meta hiccups and tells you in plain words when something needs you.
One calendar, every account
Write the post once. Each channel gets its own version when it needs one, with the platform's limits shown while you type: caption length, how many hashtags, whether links are clickable. Drag a post to another day in the calendar, or open the queue to see exactly what went out, what is waiting and what failed and why.
Postfjord publishes to Instagram (feed, carousels and Reels), Facebook Pages, LinkedIn, Threads, TikTok and YouTube. X is an add-on at $12 a month for 40 posts.
Claude writes the first draft
Give a short brief, typed or said out loud, and get a draft in your brand voice, which Postfjord learns from your website and from your own best posts. Rewrite it for a single channel, make it shorter, ask for hashtags, or check a post before it goes out: brand voice, first line, next step, and whether it promises something that could read as misleading.
On Sunday evening, Plan next week proposes a week of drafts from your content pillars and your best time slots. You approve the ones you like and the calendar takes care of the rest.
Good posts come back
Mark a published post as Evergreen, pick the days and the time, and say how long it rests before it comes back: 14 to 90 days. Each time it returns with a fresh caption in your brand voice, so nothing repeats word for word. It waits in Drafts for you to check, or goes out on its own if you let it.
Pictures without a second tool
The media library keeps your photos, crops them per format and stores an alt text. The design editor covers what most small brands used another tool for: layouts, text, shapes, your logo, your brand colours and fonts, and templates you save and reuse.
Analytics that answer a question
Follower growth, engagement per weekday and hour, your best posting slots and your top posts. Every post is also sorted by content theme, so you can see that your educational posts get twice the engagement of your offers, without tagging anything yourself.
PDF report turns a month into one page with your logo: posts per channel, followers, the best posts, and the bookings and sales your links brought in. Press Email me each month and it arrives early every month, ready to forward.
Clients approve by link
Send for review makes a link your client opens without an account. They see up to 30 posts as they will go out, with your logo, and press Approve or write what should change. You get an email when they answer, and nothing changes in the calendar by itself.
One link in your bio
Every workspace gets a link in bio page at postfjord.page, with your links, your latest posts and a signup form. See Landing pages and link in bio.
FAQ
Do I need a business Instagram account?
Yes, an Instagram business or creator account connected to a Facebook Page. Meta requires that for publishing through any tool.
What happens if Meta is down when a post is due?
The publisher retries with a growing delay. If it still fails, the post is marked failed with a reason you can act on, and nothing is published twice.
Can I still post from my phone?
Yes. Postfjord runs in the browser on any phone and installs like an app. The download page has every way to run it, including an Android beta. Posts made outside Postfjord still show up in your analytics.