Later is a social media scheduler with a visual calendar, a link in bio page and, on its bigger plans, a social inbox. If you plan posts for many profiles and want that calendar, it does the job well.
Postfjord schedules your posts too. The same plan answers DMs, sends the link to everyone who comments a keyword, emails the people you collect and gives you landing pages at your own address.
This page compares the two with facts from Later's own pricing page, checked on September 28, 2026. Plans and prices change, so open the link before you decide.
What Later does and costs
Later has three plans on its pricing page (checked September 28, 2026). The page shows the price per month when you pay for a year, in US dollars. Yearly billing is marked "3 months free, 25% off", so paying monthly costs more.
| Plan | Paid yearly, per month | Profiles | Users | Posts per profile a month | AI credits a month |
|---|---|---|---|---|---|
| Starter | $18.75 | 8 (1 social set) | 1 | 30 | 5 |
| Growth | $37.50 | 16 (2 social sets) | 2 | 180 | 50 |
| Scale | $82.50 | 48 (6 social sets) | 4 | Unlimited | 100 |
Every plan starts with a 14 day free trial. A social set is one profile on each platform Later supports: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat. One AI credit writes one caption or three ideas.
What else the page lists:
- Link in bio on every plan, with unlimited buttons, an email collection form and a Mailchimp connection.
- Social inbox on Growth and Scale: Instagram DMs, comments and mentions, Facebook DMs and comments, and TikTok comments. The comparison table marks it No on Starter.
- Analytics for up to 3 months on Starter, a year on Growth and 2 years on Scale.
- Add-ons on Growth and Scale: an extra social set for $11.25 a month, an extra user for $3.75 a month, and 100 more AI credits for $3.75 a month.
What Postfjord does
- Scheduling to Instagram, Facebook, LinkedIn, Threads, TikTok and YouTube from one calendar. X is an add-on at $12 a month for 40 posts.
- An inbox for Instagram and Messenger DMs and comments, with assignment, tags and saved replies.
- DM automations: comment to DM, keywords, story replies and mentions. Postfjord sends the link within seconds, and Claude can answer the questions that follow.
- Email campaigns with postmail, to the contacts your DMs and pages collect.
- A link in bio page and landing pages at your own address, like harbor-coffee.postfjord.page and harbor-coffee.postfjord.page/brunch. A signup form on the page adds people to your email list.
Postfjord plans
| Free | Solo | Studio | Agency | |
|---|---|---|---|---|
| Price per month, paid monthly | $0 | $39 | $99 | $249 |
| Price per month, paid yearly | $0 | $29 | $75 | $189 |
| Social accounts per workspace | 2 | 6 | 10 | 10 |
| Workspaces | 1 | 1 | 5 | 15 |
| Members per workspace | 1 | 2 | 5 | 15 |
| Posts a month | 15 | Unlimited | Unlimited | Unlimited |
| AI drafts a month | About 40 | About 300 | About 1,000 | About 2,400 |
| DM automations | 1 | Unlimited | Unlimited | Unlimited |
| Emails a month | 500 | 5,000 | 20,000 | 50,000 |
| Landing pages | 1 | 10 | 25 | 50 |
The paid plans have every feature and differ in how much you can use. Free leaves out the API, MCP and sending from your own domain.
Side by side
Later facts come from its pricing page, checked September 28, 2026.
| Later | Postfjord | |
|---|---|---|
| Free plan | Not on the pricing page. Each plan has a 14 day free trial | Yes: 2 accounts, 15 posts a month |
| Lowest paid plan | Starter, $18.75 a month paid yearly | Solo, $39 a month or $29 paid yearly |
| Platforms | Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat | Instagram, Facebook, LinkedIn, Threads, TikTok, YouTube, and X as a $12 add-on |
| DM and comment inbox | Growth and Scale | Every plan, Instagram and Messenger |
| Automatic DMs when someone comments | Not on the page we checked | 1 automation on Free, unlimited on paid plans |
| Link in bio page | Every plan | Every plan, one per workspace |
| Landing pages for one offer | Not on the page we checked | 1 on Free, up to 50 on Agency |
| Collect emails | Form on the link in bio page, Mailchimp connection | Signup form with an email to confirm |
| Send emails to that list | Not on the page we checked | postmail, 500 emails a month on Free |
| Users | 1 on Starter, 2 on Growth, 4 on Scale | 1 on Free, 2 on Solo, 5 on Studio, 15 on Agency |
"Not on the page we checked" means we did not find it on Later's pricing page. It does not mean Later lacks it.
Who should pick which
Pick Later if you post to Pinterest or Snapchat, or you run many brands and want 8 profiles in one social set from $18.75 a month. Later also sells influencer marketing, which Postfjord does not.
Pick Postfjord if your posts bring in DMs and you want to answer them, automate them and email the people who wrote, without a second and third subscription. A yoga studio in Austin schedules the week's Reels, sends the class link to everyone who comments YOGA, and emails the new signups on Friday, from one workspace. The Free plan covers 2 accounts, 15 posts a month, one DM automation and 500 emails.
FAQ
Is Postfjord free?
Yes. The Free plan has 2 social accounts, 15 posts a month, one DM automation, 500 emails a month, one link in bio page and one landing page. Solo costs $39 a month, or $29 a month paid yearly.
Is Postfjord cheaper than Later?
For scheduling alone, no. Later Starter is $18.75 a month paid yearly and Postfjord Solo is $29. Postfjord's price also covers the DM inbox, DM automations, email campaigns and landing pages, which on Later's pricing page are either on Growth ($37.50) or not listed.
Can I move from Later to Postfjord?
Connect your accounts in Postfjord and schedule new posts there. Nothing moves over by itself. Posts you publish outside Postfjord still show up in Postfjord's Analytics.
Does Postfjord post to Pinterest or Snapchat?
No. Postfjord publishes to Instagram, Facebook, LinkedIn, Threads, TikTok and YouTube, and to X with the add-on.
Which AI does Postfjord use?
Claude. Every plan includes an AI budget: about 40 drafts a month on Free and about 300 on Solo. You can also connect ChatGPT, Claude or Gemini to Postfjord through MCP on the paid plans.