Later is a social media scheduler with a visual calendar, a link in bio page and, on its bigger plans, a social inbox. If you plan posts for many profiles and want that calendar, it does the job well.
Postfjord schedules your posts too. The same plan answers DMs, sends the link to everyone who comments a keyword, emails the people you collect and gives you landing pages at your own address.
This page compares the two with facts from Later's own pricing page, checked on November 1, 2026. Plans and prices change, so open the link before you decide.
What Later does and costs
Later has three plans on its pricing page (checked November 1, 2026). The page shows the price per month when you pay for a year, in US dollars. Yearly billing is marked "3 months free, 25% off", so paying monthly costs more.
| Plan | Paid yearly, per month | Profiles | Users | Posts per profile a month | AI credits a month |
|---|---|---|---|---|---|
| Starter | $18.75 | 8 (1 social set) | 1 | 30 | 5 |
| Growth | $37.50 | 16 (2 social sets) | 2 | 180 | 50 |
| Scale | $82.50 | 48 (6 social sets) | 4 | Unlimited | 100 |
Every plan starts with a 14 day free trial. A social set is one profile on each platform Later supports: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat. One AI credit writes one caption or three ideas.
What else the page lists:
- Link in bio on every plan, with unlimited buttons, an email collection form and a Mailchimp connection.
- Social inbox on Growth and Scale: Instagram DMs, comments and mentions, Facebook DMs and comments, and TikTok comments. The comparison table marks it No on Starter.
- Analytics for up to 3 months on Starter, a year on Growth and 2 years on Scale. Scale also lists Brand Mentions, Brand Health, competitive benchmarking and Meta Ads analytics.
- Add-ons on Growth and Scale: an extra social set for $11.25 a month, an extra user for $3.75 a month, and 100 more AI credits for $3.75 a month.
What Postfjord does
- Scheduling to Instagram, Facebook, LinkedIn, Threads, TikTok, Pinterest, Bluesky, Mastodon and Tumblr, plus blog posts to WordPress, Ghost, Wix and Shopify, from one calendar. X is an add-on at $12 a month for 40 posts. TikTok videos go to your TikTok inbox for you to post in the app, or Postfjord posts them directly, which only you can see until TikTok finishes its check of Postfjord.
- An inbox for Instagram and Messenger DMs and comments, with assignment, tags and saved replies.
- DM automations: comment to DM, keywords, story replies and mentions. Postfjord sends the link within seconds, and Claude can answer the questions that follow.
- Email campaigns with Mail, to the contacts your DMs and pages collect. Mail is switched on per workspace, and a workspace sends only after Postfjord has switched sending on for it.
- A link in bio page and landing pages at your own address, like harbor-coffee.postfjord.page and harbor-coffee.postfjord.page/brunch. On a paid plan, a signup form on the page adds people to your email list.
- A design editor inside Postfjord: templates in your brand colors, charts and tables where you type your own numbers, and presentations you show full screen with Present. Pictures save to your media library.
- Bo, the built-in assistant, answers questions from the help pages in the corner of every screen. Claude writes drafts in your brand voice from your Strategy page, one page with your goal, your audience, your content pillars and how often you post.
- Mentions looks for your brand name on Bluesky, Hacker News and in the news, plus your Instagram mentions and App Store and Google Play reviews, and scores each one so the ones worth an answer come first.
- A brand report on Studio and Agency: Bo writes who you serve, who competes with you and what to post about, and your drafts follow it.
Postfjord plans
| Free | Starter | Solo | Studio | Agency | |
|---|---|---|---|---|---|
| Price per month, paid monthly | $0 | $19 | $39 | $99 | $249 |
| Price per month, paid yearly | $0 | $14 | $29 | $75 | $189 |
| Social accounts per workspace | 2 | 3 | 6 | 10 | 10 |
| Workspaces | 1 | 1 | 1 | 5 | 15 |
| Members per workspace | 1 | 2 | 3 | 5 | 15 |
| Posts a month | 15 | 60 | Unlimited | Unlimited | Unlimited |
| AI drafts a month | About 40 | About 100 | About 300 | About 1,000 | About 2,400 |
| DM automations | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
| Emails a month | No | 3,000 | 10,000 | 30,000 | 100,000 |
| Landing pages | 1 | 3 | 10 | 25 | 50 |
Starter, Solo, Studio and Agency have the same features and differ in how much you can use, except Team and the brand module, which are on Studio and Agency only. Free leaves out the API, MCP, sending from your own domain, and design downloads bigger than the design or with a see-through background.
Side by side
Later facts come from its pricing page, checked November 1, 2026.
| Later | Postfjord | |
|---|---|---|
| Free plan | Not on the pricing page. Each plan has a 14 day free trial | Yes: 2 accounts, 15 posts a month |
| Lowest paid plan | Starter, $18.75 a month paid yearly | Solo, $39 a month or $29 paid yearly |
| Platforms | Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat | Instagram, Facebook, LinkedIn, Threads, TikTok, Pinterest, Bluesky, Mastodon, Tumblr, blogs on WordPress, Ghost, Wix and Shopify, and X as a $12 add-on |
| DM and comment inbox | Growth and Scale | Every plan, Instagram and Messenger |
| Automatic DMs when someone comments | Not on the page we checked | 1 automation on Free, unlimited on paid plans |
| Link in bio page | Every plan | Every plan, one per workspace |
| Landing pages for one offer | Not on the page we checked | 1 on Free, up to 50 on Agency |
| Collect emails | Form on the link in bio page, Mailchimp connection | Signup form with an email to confirm, on a paid plan |
| Send emails to that list | Not on the page we checked | Mail, on paid plans |
| Brand mentions | Scale | Mentions, every plan: 1 keyword on Free, 3 on Solo, 10 on Studio, 25 on Agency |
| Design editor with charts and presentations | Not on the page we checked | Every plan, smaller downloads on Free |
| Users | 1 on Starter, 2 on Growth, 4 on Scale | 1 on Free, 2 on Solo, 5 on Studio, 15 on Agency |
"Not on the page we checked" means we did not find it on Later's pricing page. It does not mean Later lacks it.
Who should pick which
Pick Later if you post to Snapchat, or you run many brands and want 8 profiles in one social set from $18.75 a month. Later also sells influencer marketing, which Postfjord does not.
Pick Postfjord if your posts bring in DMs and you want to answer them, automate them and email the people who wrote, without a second and third subscription. A yoga studio in Austin schedules the week's Reels, sends the class link to everyone who comments YOGA, and emails the new signups on Friday, from one workspace. The Free plan covers 2 accounts, 15 posts a month and one DM automation. You can write and save emails on Free. Sending them needs a paid plan.
FAQ
Is Postfjord free?
Yes. The Free plan has 2 social accounts, 15 posts a month, one DM automation, one link in bio page and one landing page. You can write and save emails on Free. Sending them needs a paid plan. Solo costs $39 a month, or $29 a month paid yearly.
Is Postfjord cheaper than Later?
For scheduling alone, no. Later Starter is $18.75 a month paid yearly and Postfjord Solo is $29. Postfjord's price also covers the DM inbox, DM automations, email campaigns and landing pages, which on Later's pricing page are either on Growth ($37.50) or not listed.
Can I move from Later to Postfjord?
Connect your accounts in Postfjord and schedule new posts there. Nothing moves over by itself. Posts you publish outside Postfjord still show up in Postfjord's Analytics.
Does Postfjord post to Pinterest or Snapchat?
To Pinterest, yes. To Snapchat, not yet. Postfjord publishes to Instagram, Facebook, LinkedIn, Threads, TikTok, Pinterest, Bluesky, Mastodon and Tumblr, to blogs on WordPress, Ghost, Wix and Shopify, and to X with the add-on.
Which AI does Postfjord use?
Claude. Every plan includes an AI budget: about 40 drafts a month on Free, about 100 on Starter and about 300 on Solo. You can also connect ChatGPT, Claude or Gemini to Postfjord through MCP on the paid plans.