HubSpot is a large CRM with marketing, sales and service tools around it. If you run a sales team, or a company with many departments, it is built for that and Postfjord is not.
Postfjord is for a small business that lives on social media: a café, a studio, a coach. It schedules your posts and puts the rest next to them: a DM inbox, automations that send the link when someone comments, email campaigns and landing pages. One plan, one price.
This page compares the two with facts from HubSpot's own pages, checked on November 1, 2026. Plans and prices change, so open the links before you decide.
What HubSpot does and costs
HubSpot's Marketing Hub pricing page and its main pricing page (both checked November 1, 2026) list four levels in US dollars:
- Free tools: $0, free for up to 2 users.
- Starter: the page shows "Starts at $7 a month per seat" beside $20, as a limited offer for new customers ("Save up to 65% on Starter"). It includes 1,000 marketing contacts.
- Professional: $890 a month paid monthly, $800 a month with a yearly commitment. It includes 2,000 marketing contacts and 3 core seats. More core seats are $45 a month. There is a one-time onboarding fee of $3,000.
- Enterprise: $3,600 a month, with 10,000 marketing contacts and 5 core seats. More core seats are $75 a month. There is a one-time onboarding fee of $7,000.
View-only seats cost nothing. The price depends on the number of marketing contacts, which are the people you can send marketing emails and ads to. You can store other contacts in the CRM for free, up to 15 million. You can buy more marketing contacts at any time, and the pages say you cannot move to a lower contact tier until your contract renews.
HubSpot's email and social tools
On the Marketing Hub pricing page (checked November 1, 2026):
- Email sends: 2,000 a month on Free tools, with HubSpot branding. Starter allows 5 times your contact tier a month, Professional 10 times and Enterprise 20 times.
- Automated actions: 1 on Free tools, up to 10 on Starter, unlimited on Professional and Enterprise.
- Social media: 50 connected accounts and post scheduling on Free tools, and 300 connected accounts on Starter. Social media approvals are listed for the higher plans.
HubSpot's social media tool page (checked November 1, 2026) says its AI post generator, in beta, can publish to LinkedIn, Facebook, Instagram, TikTok, Reddit and X. It suggests times to post, and keyword monitoring can email you when someone mentions your terms. The page does not list limits for each plan. Which plan includes each feature is not on the pages we checked, so open the pricing page.
What Postfjord does
- Scheduling to Instagram, Facebook, LinkedIn, Threads, TikTok, Pinterest, Bluesky, Mastodon and Tumblr, plus blog posts to WordPress, Ghost, Wix and Shopify, from one calendar. X is an add-on at $12 a month for 40 posts. TikTok has one limit for now: until TikTok has finished its check of Postfjord, videos posted straight from Postfjord are visible only to you. You can send a video to your TikTok inbox and post it from the TikTok app.
- A design editor for post pictures in your brand colors and fonts.
- An inbox for Instagram and Messenger DMs and comments, with assignment, tags and saved replies.
- DM automations: comment to DM, keywords, story replies and mentions. Postfjord sends the link within seconds, and Claude can answer the questions that follow.
- Email campaigns with Mail, to the contacts your DMs and pages collect. A plan sells emails sent, not the size of your list. Our team switches Mail on for each workspace by hand, and sending opens by itself on the paid plans. Ask us when you want it on.
- A link in bio page and landing pages at your own address, like harbor-coffee.postfjord.page and harbor-coffee.postfjord.page/brunch. A signup form on the page adds people to your email list.
Postfjord plans
| Free | Solo | Studio | Agency | |
|---|---|---|---|---|
| Price per month, paid monthly | $0 | $39 | $99 | $249 |
| Price per month, paid yearly | $0 | $29 | $75 | $189 |
| Social accounts per workspace | 2 | 6 | 10 | 10 |
| Workspaces | 1 | 1 | 5 | 15 |
| Members per workspace | 1 | 2 | 5 | 15 |
| Posts a month | 15 | Unlimited | Unlimited | Unlimited |
| DM automations | 1 | Unlimited | Unlimited | Unlimited |
| Emails a month | 3,000 | 10,000 | 30,000 | 100,000 |
| Landing pages | 1 | 10 | 25 | 50 |
The plans differ in how much you can use, and Studio and Agency add more workspaces and members. Free leaves out the API, MCP, sending from your own domain, and design downloads bigger than the design or with a see-through background.
Side by side
HubSpot facts come from the pages linked above, checked November 1, 2026.
| HubSpot | Postfjord | |
|---|---|---|
| Free plan | Free tools, up to 2 users, 2,000 emails a month with HubSpot branding | 2 accounts, 15 posts a month, 3,000 emails a month |
| Cheapest paid plan | Starter, from $7 a month per seat as a limited offer for new customers, $20 beside it | Solo, $39 a month, or $29 paid yearly |
| Mid-size marketing plan | Professional, $800 a month paid yearly, plus a $3,000 onboarding fee | Studio, $75 a month paid yearly, 5 members, 5 workspaces |
| Pricing depends on | Marketing contacts and seats | The plan. Not the size of your list |
| Platforms for social posts | LinkedIn, Facebook, Instagram, TikTok, Reddit and X for the AI post generator | Instagram, Facebook, LinkedIn, Threads, TikTok, Pinterest, Bluesky, Mastodon, Tumblr, blogs, and X as a $12 add-on |
| DM inbox | Not on the pages we checked | Instagram and Messenger DMs |
| Automatic DMs when someone comments | Not on the pages we checked | 1 automation on Free, unlimited on paid plans |
| Landing pages for one offer | Not on the pages we checked | 1 on Free, up to 50 on Agency |
| Send emails to your list | Yes, with email sends tied to your contact tier | Mail, switched on per workspace |
| CRM, sales pipelines, reporting across a company | Yes | Contacts and tags for your DMs and email. No sales pipeline |
"Not on the pages we checked" means we did not find it on the HubSpot pages linked above. It does not mean HubSpot lacks it.
Who should pick which
Pick HubSpot if you need a real CRM. It tracks deals through sales pipelines, it fits a large team with many seats and roles, and it reports across a whole company: marketing, sales and service in one place. If a sales team lives in the tool, Postfjord is not a replacement.
Pick Postfjord if you are a small business and your customers come from social media. A coffee shop in Denver schedules the week's posts, sends the menu link to everyone who comments MENU and emails its regulars about Saturday's tasting, from one workspace, for $29 a month paid yearly. The Free plan covers 2 accounts, 15 posts a month, one DM automation and 3,000 emails.
FAQ
Is Postfjord free?
Yes. The Free plan has 2 social accounts, 15 posts a month, one DM automation, one link in bio page and one landing page. Solo costs $39 a month, or $29 a month paid yearly.
Is Postfjord a CRM?
No. It keeps the people who write to you or sign up, with tags, so you can answer them and email them. It has no sales pipeline or deals. If you need those, HubSpot is the better pick.
Does Postfjord charge by the size of my email list?
No. A plan includes a number of emails sent each month: 3,000 on Free, 10,000 on Solo, 30,000 on Studio and 100,000 on Agency. No plan limits how many contacts a list holds.
Can I move from HubSpot to Postfjord?
Export your contacts from HubSpot as a file and import them under Contacts. Connect your social accounts and schedule new posts there. Your old tools keep working until you cancel them.
Which AI does Postfjord use?
Claude. Every plan includes an AI budget: about 40 drafts a month on Free and about 300 on Solo. You can also connect ChatGPT, Claude or Gemini to Postfjord through MCP on the paid plans.