Type a brief ("three tips for brewing better coffee at home, warm tone, end with a question") and Claude writes the post the way your brand writes. Not a generic assistant voice: it has read your website and your best published posts first.
Say it instead of typing
Some posts are easier to say than to write. Press Dictate and talk for up to three minutes, the way you would explain it to a colleague. Postfjord turns it into a clean brief in the language you spoke, without the "um" and the false starts. Fix a name or a time if you need to, press Generate draft, and Claude writes the post in your brand voice.
It works in the browser and on your phone, so the idea you have on the way out of a client meeting can be a draft before you reach the car. Ideas take dictation too, and so do email drafts in postmail, which is in testing.
A brand voice, not a prompt
Set up your brand voice once. Postfjord can fill it in from your website and from up to a hundred of your published posts, then you edit anything. Every draft after that follows the same tone, the same do and don't rules, the same call to action.
Rewrite for each channel
One caption rarely fits every channel. Ask for a shorter Facebook version, a punchier hook, a translation, or "make it sound less like an ad", and the composer rewrites only that channel's text.
Hashtags that fit the post
Hashtag suggestions come from the post you just wrote and the sets you saved in your brand voice, mixed between brand, niche and local tags.
Built on Claude
Postfjord uses Claude from Anthropic. Each plan includes a monthly AI budget that covers hundreds of drafts. There are no credits to top up and no per-seat AI fee; the budget belongs to your account and is shared by every workspace you own. Dictation comes out of the same budget, at less than a cent a minute.
FAQ
Do I have to use the AI?
No. Write every post yourself if you prefer; the composer is a button, not a gate.
Which languages does it write in?
Any language you set in the brand voice. English and the Nordic languages are used every day.
Is my content used to train AI models?
No. Your briefs, posts and brand voice are sent to Anthropic's API only to generate your draft, and a dictated brief goes to OpenAI only to be turned into text, both under terms that exclude training.
Is my voice recording stored?
No. The recording is turned into text and then discarded. Postfjord never saves it, and only the text you keep ends up in the post.
Which languages can I dictate in?
Speak the language you want the post in. Swedish, English and most other major languages work, and the brief comes out in the language you spoke.