Dictation works best when it fits into a moment you already have. Here are five of those moments, with what you might say and where it ends up. The quotes are the kind of briefs we see; the drafts come back in each business's own brand voice.
The electrician, in the van between two jobs
The best post ideas come from the job you just finished, and the van is no place for a keyboard. Parked outside the next address, open Ideas and talk:
"Today a customer's old fuse box was the reason the dishwasher kept tripping. Post about the three signs your fuse box needs checking, no scare tactics, end with how to book an inspection."
Saved as an idea. On Sunday, Plan next week turns it into a post.
The restaurant, before lunch service
The lunch menu is set at ten, when the kitchen knows what came in. Before the first guest, open New post:
"Today's lunch is grilled salmon with dill potatoes, the vegetarian dish is a lentil stew, thirteen dollars with salad and coffee, served eleven to two."
Generate draft, schedule it for 10:30, done before the doors open.
The gym, at the front desk
A quiet ten minutes at the desk is enough for one idea, not for writing:
"A member asked why she is not losing weight even though she trains four times a week. Answer that, sleep and protein matter more than the extra session, end with a question about their sleep."
Into Ideas. It becomes a post with a hook and the answer, in the gym's own tone.
The hair salon, on a slow Tuesday
A cancelled appointment leaves a gap that should be filled today:
"We have a free slot today at two for a cut and colour, ten percent off if you book before noon, book through the link in bio."
A post for Instagram and one for Facebook, each written for the channel, out within minutes.
The online shop, planning a newsletter
Some news is too long for a caption. In the email editor's Claude panel, press Dictate under the brief:
"The autumn collection is in. Wool sweaters in four colours, the linen shirts are back in stock, free shipping over sixty dollars until Sunday, thank everyone for the summer."
Claude drafts the whole email, with a heading and a button to the shop. postmail is in testing, so this one is for the businesses trying it with us.
What they have in common
None of them wrote a caption. They said what happened, who it is for and what to do next, in less than a minute. That is the part only the owner knows. The writing is the part Postfjord takes over.