A restaurant posts on a clock. The lunch special has to be up before people decide where to eat, and the questions come in while you are on the line.
- 11:15a good time for the lunch post. Dictate it at 10:30 and schedule it
- 4sizes from one design: square, portrait, story and landscape
- 1×a day per person, the night reply answers. Then the inbox waits for you
What you get on day one
Pick Restaurant or café when you create your workspace. Postfjord fills in a starting point for a restaurant. You read it, change what you like and save.
- A starting brand voice for a restaurant: hungry, warm and concrete.
- Content pillars: today's lunch every weekday, the weekend menu and table booking on Thursday, behind the scenes on Sunday.
- Five saved replies: book a table, the menu, opening hours, allergies and how to find you.
- A first automation, filled in: someone comments MENU and gets your menu and booking link in a DM. Paste your link and switch it on.
- Design layouts and an email starter with restaurant words already in them, like Grilled salmon with dill potatoes.
A week at a lunch café
An example week for a café that serves lunch on weekdays and brunch on Saturday. Most posts are short and go out before 11:30.
Today's special, dictated before service
Plate it and take a photo
At 10:30 the special is ready. One photo is enough.
Press Dictate
Say it: "short rib sandwich with grilled onions and fries, $16, until we run out". Bo writes the post in your voice.
Schedule it for 11:15
For Instagram and Facebook at once. Go back to the kitchen.
"Are you open?" at 10 pm
A keyword automation answers when someone writes "hours" or "open". A default reply covers the night: it answers once a day per person, only between the hours you pick. Everything else waits in the inbox for the morning.
Menu and hours behind one link
Make a page on postfjord.page from the Café or restaurant template: the menu as a list, a photo, your address and opening hours, with buttons to Google Maps and Apple Maps. Add a Booking block if you take table bookings. Print its QR code on a table card or in the window.
Count the tables and the sales
Connect Calendly or Acuity, or a booking system that sends bookings to your Postfjord address, and Stripe for gift cards. Postfjord counts the bookings and sales each automation, email and page brings in.
Read on
FAQ
Does Postfjord take table bookings or online orders?
No. Keep your booking system and the way you take orders. Postfjord sends people to them and counts the bookings and Stripe sales those links bring in.
We post a new lunch every day. Is that a lot of work?
A photo and one dictated sentence each morning. Or plan the week's lunches on Sunday and swap the photo on the day.
Can I try it with the lunch posts first?
Yes. Free covers two connected accounts, 15 posts a month and one automation. Solo is $39 a month, or $29 billed yearly, with up to six connected accounts and no monthly post limit.