Your clients want three things: see the result, find a free time, book it. Postfjord handles the posts and messages around that, so you can stay behind the chair.
- 5saved replies ready on day one: prices, booking, hours, cancellation, how to find you
- 4sizes from one design: square, portrait, story and landscape
- 1×a month at most, a client is asked for a review
What you get on day one
Pick Hair salon or beauty when you create your workspace. Postfjord fills in a starting point for a salon. You read it, change what you like and save.
- A starting brand voice for a salon: warm, personal and a little playful.
- Three content pillars: results on Monday, tips and care on Wednesday, behind the scenes and open times on Friday.
- Five saved replies: prices, book a time, opening hours, cancellation and how to find you.
- A first automation, filled in: someone comments BOOK and gets your booking link in a DM. Paste your link and switch it on.
- Design layouts and an email starter with salon words already in them, like Cut and color at 2 PM.
A week at a hair salon
An example week for a salon with two chairs, Instagram and a Facebook page. The open time on Thursday was a cancellation, posted in a minute.
A cancellation becomes a post in a minute
Press Dictate
Between two clients, say it: "free slot today at two for a cut and color, ten percent off if you book before noon".
Bo writes the post
In your salon's voice, for Instagram and Facebook. Pick a photo from Media or an Open spots template.
Publish now or at 10:30
The post goes out on both accounts. Back to the chair.
"Do you have a time on Saturday?"
The inbox gathers Instagram and Messenger in one place. A saved reply answers the common questions in two taps: type a slash and pick one. The BOOK automation answers at any hour.
Make a page for the salon on postfjord.page from the Salon, spa or clinic template: a booking button, a client quote, your address and opening hours. Print its QR code for the reception desk.
Reviews after the visit
Connect Calendly or Acuity, or send bookings from your own booking system to Postfjord. The Ask for a review automation then thanks a client in their DMs, with a button to your Google or Trustpilot review form.
The DM goes out when the booking comes within 24 hours of the last message, because Instagram and Messenger allow no later. A Yelp link gets a warning: Yelp does not let businesses ask for reviews.
Read on
FAQ
Does Postfjord book appointments?
No. Keep your booking system. Postfjord sends people to it from your posts, saved replies and automations. Connect Calendly, Acuity or your own booking system, and Postfjord counts the bookings they bring in.
My booking system is Fresha, Vagaro or Booksy. Does it work?
The booking link works in every post, DM and page, and Postfjord counts the taps on it. To count the bookings themselves, the system has to send each booking to your Postfjord address, directly or through Zapier.
Is it worth it for a salon with one or two chairs?
Solo is $39 a month, or $29 billed yearly, and covers one salon with up to six connected accounts. One filled slot a month pays for it.