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Count your bookings

Connect Calendly, Acuity or any other booking system, and see which DMs and automations turn into booked classes and appointments.

Connect the system people book with, and Postfjord counts every booking. You see which automation sent each person, and everyone who books gets the tag Booked. It is under Settings → Apps → Count your bookings. Only the workspace owner can connect a booking system. When you paste a token or a key, Postfjord asks you to sign in again if your last sign-in was more than 10 minutes ago.

Your booking system under Settings, Apps.
Your booking system under Settings, Apps.

How a booking is counted

  1. Put your booking link in a message in an automation, for example the reply to a comment that says CLASS. Postfjord turns it into a short link, like every link in an automation.
  2. Someone taps the link and books.
  3. The booking system tells Postfjord. Postfjord finds the person among your contacts, adds the tag Booked and counts the booking for the automation.

The count shows as Bookings on the automation under Automations, and the latest bookings are on the card in Settings → Apps. When someone cancels, the booking is taken off again.

A booking counts for an automation when the person tapped its link in the week before they booked. With Calendly the match is exact, because Calendly sends back the tags Postfjord put on the link. With the other systems the person is found by their email address, so they need to be a contact with that address, for example after they gave it to your automation.

Bookings from emails and landing pages

A booking link in an email or on a landing page counts too, with Calendly and with your own address when your system passes on the link's tags. The email report shows Bookings for that email, and the page shows them on its Numbers tab. A page keeps its bookings when you change its address later. Pages published before 27 September 2026 need to be published once more for that. Acuity does not pass the tags on, so there these bookings count in the month's total only. On a landing page, the Booking block is made for this: it says how its bookings are counted, and a link to a booking system Postfjord knows keeps its tags even when Link tags is off (Take bookings).

Someone who books without being a contact is counted in the month's total but not added to your contacts.

Calendly

  1. On the Calendly card, press Connect Calendly.
  2. Sign in to Calendly if it asks, and press Allow.
  3. You come back to the card in Postfjord. It says Connected when bookings can start to arrive.

Calendly shares bookings with other apps on its Standard plan and up. On the free plan Postfjord tells you so when you connect. Finish in the same browser or app you started in. If you press Deny in Calendly, nothing is connected. A workspace can connect Calendly up to 10 times an hour.

Connect with a token instead

You can also paste a personal access token, as before:

  1. In Calendly, open Integrations and then API and webhooks.
  2. Press Generate new token, call it Postfjord and copy it.
  3. In Postfjord, press Paste a token instead on the Calendly card, paste it and press Connect.

The token is stored encrypted and is never shown again.

Disconnect Calendly

Press Disconnect Calendly on the card. Postfjord asks Calendly to stop sending bookings. If Calendly does not answer, Postfjord disconnects anyway and says so: Calendly may try to send bookings for a while, and Postfjord turns them away. The bookings you already have stay. To also remove Postfjord from your Calendly account, open Integrations in Calendly.

Acuity Scheduling

  1. In Acuity, open Integrations and then API.
  2. Copy your User ID and your API Key.
  3. In Postfjord, paste both on the Acuity Scheduling card and press Connect.

Acuity shares bookings with other apps on its Premium plan.

Cal.com

Paste an API key from Cal.com on the Cal.com card and press Connect. Bookings are matched exactly, the same as with Calendly, on every Cal.com plan. The steps are on Cal.com.

Other booking systems

Mindbody, Momence, Glofox and most other booking systems can send bookings to your own address. Press Turn on on the Other booking system card to get it. Then send each new booking and each cancellation to it, straight from the booking system if it can send webhooks, or with Zapier or Make:

  1. In Zapier or Make, start with New booking (or a new appointment or reservation) in your booking system.
  2. Add a step that sends a webhook: method POST, to your address, as JSON.
  3. Fill in the fields below from the booking. Make a second one for cancellations, with "status": "cancelled".

``json { "id": "83921", "email": "anna@example.com", "name": "Anna Berg", "class": "Hot yoga 60", "starts_at": "2026-10-02T18:00:00Z", "status": "booked" } ``

id and email are needed. id is the booking's own number in your booking system, so a cancellation finds its booking. Keep the address to yourself: anyone who has it can send bookings. If it gets out, press Make a new address and the old one stops working. Postfjord also makes a new one by itself when an owner takes their account back after someone else got into it, and emails them (Account). One address takes up to 1,000 bookings a day, counted in UTC. The same booking sent twice within a minute counts once.

See your bookings

  1. Home: the Bookings box. It is hidden at first: press Customize on Home, pick Bookings in the Hidden row, then Save layout. It says how many new bookings came in since you last looked, marks each of them New and lists the latest ones with the time and who booked. The marks go once you have seen them, on that device.
  2. The calendar: every booking shows on its day with the time. See Bookings and emails in the calendar.
  3. Settings, Apps: your booking system lists the five latest bookings and which automation sent each person.

Only owners and editors see bookings, because they name people.

New people become contacts

When someone books who is not among your contacts yet, Postfjord adds them:

  1. With the name and email address from the booking, the tag Booked and where they came from, for example a Cal.com booking.
  2. Without saying yes to your emails. They get no newsletters or email automations from you until they confirm, for example through a signup form or when you press Ask to confirm on the contact.
  3. Never for an address that unsubscribed, bounced or was blocked.

To stop it, go to Settings, Apps, your booking system and press Turn off next to People who book become contacts. New bookings are still counted, and contacts already added stay.

What Postfjord keeps

The class, the time, whether it was cancelled, and which contact and automation it belongs to. A booking link from an automation carries utm_source=postfjord, the link's code and a random reference to the person, never their name or Instagram account. The name and email address in a booking find the contact. When the person is not a contact yet, they become one (see below). The booking itself never keeps the name or email address. When you delete a contact, their bookings are deleted with them. Disconnecting a booking system stops new bookings, and the ones you have stay.

FAQ

Can a booking start an email?

Yes. Make an email automation under Automations that starts when the tag Booked is added. It goes to people who said yes to your emails, like every automation.

Can Postfjord send a thank you DM after the class?

Not yet. Instagram and Messenger only let a business write within 24 hours of the person's last message, so a thank you the next day goes by email.

Why is a booking not counted for my automation?

The person has to tap the link in the automation and book within a week. With Acuity and the other systems they also need to be a contact with the same email address they booked with. Check that the link in the automation goes to your booking page.

Does Postfjord see my whole client list?

No. Postfjord only hears about bookings made after you connect. It keeps the class and time of each, and adds the people who book as contacts unless you turn that off.

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