Brand report

The brand report says who you are, who you serve, who you compete with and what to post about. You answer three short steps, Bo writes the report, and Postfjord uses it right away: Bo and the composer write every draft from it.

The brand report is on the Studio and Agency plans. Studio includes 2 reports a month for each workspace, Agency 5.

Open Strategy in the menu and press Brand report.

The three steps

1. About you. What you sell, who buys, why people pick you and what you want in the next few months. Postfjord fills in what it already knows from your brand voice and your strategy, so you mostly check it.
2. Customers and competitors. Add up to 3 groups of ideal customers and up to 5 competitors. Press Suggest customers and competitors and Bo searches the web and suggests both. You add the ones that fit. Use a competitor's main website, not an app or login page.
3. Values and archetype. Add the values you stand for and pick the character your brand plays. Bo suggests the three archetypes that fit best, and ten quick "Like us" or "Not us" cards move the list.

Then press Write my report.

While Bo writes

Bo writes the report one part at a time, and the page fills in as each part is ready. It takes a few minutes. Keep the page open: if you leave, Bo carries on from where it stopped the next time you open the report.

Bo reads each competitor's website. When a site cannot be read, the report says so. It never makes up visitor numbers.

The colours and fonts in the report come from your brand kit. Change them under Settings, Brand kit.

The report has these parts: brand identity, archetype, your story, strengths and weaknesses, competitors, ideal customers, content strategy, and campaign ideas with a first week of posts. Press Write again on a part to get a new version of it.

Use it in Postfjord

When the report is ready, tick what Postfjord should take from it and press Use it:

• Brand voice replaces your description, audience, voice and the Always and Never lists. Press See what changes first to read the new text.
• Strategy sets your goal, audience, positioning and content pillars. Your posting rhythm and your channels stay as they are.
• Team handbook adds the core of the report under your own text, so every team member works from it. Only the owner can do this, and it shows when you have Team.
• First week of posts asks Bo to plan a week from the report. You see every post on the plan before anything is scheduled.

Nothing is posted by the report itself.

FAQ