Channels

Channels are the social accounts and blogs a workspace publishes to.

The cards come in two groups. Social has the social accounts. Blogs and websites has the sites that get articles.

What works on each card

Each card has a short list under its name:

• A green check means it works today.
• A yellow clock means it is coming. The small text says why, like Waiting for Meta when the platform is still checking Postfjord.
• A red cross means Postfjord does not have it yet.

Something the platform itself does not allow is not on the list at all. For example, Threads and TikTok have no DMs for apps, so their cards do not list DMs.

Press Details on a card to read more about it, like what to pick in the Facebook window. Press it again to fold the text away.

How connecting works

Press Connect on a card. A page opens with the steps, before anything else happens:

1. Log in on the platform (Facebook, Instagram, LinkedIn and so on) and allow Postfjord. The platform opens in the same window, or in a sheet in the app.
2. Back in Postfjord, your account is added. For Instagram + Facebook you tick the Page and the Instagram account that belong to this workspace, one of each. Every other card has one account, so Postfjord adds it for you. If that account is already in another workspace, or would take the place of an account this workspace has, you tick it first, so nothing moves or is replaced without you saying so.
3. Done. The page says how many accounts were connected, and they show up on the card right away.

The page stays while Postfjord works, so you always see which step you are on. If something goes wrong, the step says what happened and has a Try again button. If you close the platform's page before you are done, press Start again. Connecting never posts anything: Postfjord only publishes the posts you make and schedule. Press Back to channels at the top to stop.

Connecting Instagram and Facebook

Press Connect on the Instagram + Facebook card. Facebook asks which Pages Postfjord may access. Choose all current and future Pages: Facebook replaces your earlier choice every time, so picking a single Page would disconnect Pages used in your other workspaces. In the next step, inside Postfjord, you pick the Page and the Instagram account that belong to this workspace. A workspace has one of each, see One account per platform below.

Leave every permission ticked on the next page, too. If the one for posting is unticked, the list in Postfjord says so under each account it affects, and the page asks you to press Connect again once you are done.

The list shows a Page only when you have full control of it, or access to its content, messages and community activity. A Page where you only see insights or run ads is left out, together with its Instagram account, and the list says that some Pages are missing. Ask someone with full control of the Page to connect it, or to give you more access in Meta Business Suite.

Instagram without a Facebook Page

Many Instagram accounts have no Facebook Page. Use the Instagram only card for those:

1. Press Connect on the Instagram only card.
2. Sign in with Instagram and allow Postfjord. Leave every box ticked: the one for posting says Optional, but without it Postfjord cannot publish.
3. Postfjord gets that one account and adds it to this workspace.

If the box for posting was unticked, the page says so and asks you to press Connect again.

The account needs to be a professional account (Business or Creator), which you switch on in the Instagram app under your profile settings. Posting, comments, the inbox, automations and analytics work today.

Instagram asks you to sign in again after 60 days of no use. Postfjord renews the access by itself before then, as long as the account stays connected.

One Instagram account, connected two ways

An Instagram account can be connected with the Instagram + Facebook card or with the Instagram only card. Use one of them, not both. When an account is connected both ways, Instagram lets only one of them answer a chat, and replies from the Inbox and from automations stop with Instagram did not let Postfjord send this reply.

Postfjord keeps one channel per account and does not switch it without asking:

1. When you connect an account that this workspace already has the other way, the list says how it is connected now and leaves it unticked.
2. Leave it unticked and nothing changes. The account stays connected the way it was.
3. Tick it and the account switches to the card you just used. Its chats, contacts, posts and automations stay where they are. The page says which accounts switched.

If a reply already failed:

1. Pick one way. Pick Facebook if the account has a Facebook Page.
2. Open Channels and connect the account again with the card for that way, and tick it in the list.
3. Remove Postfjord from the other way. On Instagram: Settings, Website permissions, Apps and websites. On Facebook: Settings, Business integrations.
4. Send the reply again.

Threads

1. Press Connect on the Threads card.
2. Sign in with Threads and allow Postfjord. Leave Create and share posts on Threads profile ticked under Edit access: it says Optional, but without it Postfjord cannot publish.
3. Postfjord adds that Threads profile to this workspace.

If that box was unticked, the connect page tells you right away: Postfjord cannot post to the profile yet. Press Connect again and leave the box ticked. If you press Later instead, the profile is added but shows Postfjord cannot post here under its name until you press Reconnect.

A Threads post holds up to 500 characters and one topic tag. It can be text only, one photo or video, or a carousel of 2 to 20. A link in the text shows as a preview. Postfjord publishes and schedules Threads posts; replies and Threads analytics come later.

LinkedIn

1. Press Connect on the LinkedIn profile card.
2. Sign in with LinkedIn and allow Postfjord.
3. Postfjord adds your LinkedIn profile to this workspace.

Posts go to your own profile: text up to 3,000 characters, one image, up to 20 images, or one video up to 500 MB. A link in the post is added at the end of the text. Hashtags work as on LinkedIn.

LinkedIn asks you to sign in again every 60 days, and Postfjord cannot do that for you. So Postfjord reminds you:

1. The date shows under the account on Channels as Reconnect by. It turns orange in the last week. Any time on that day is still in time: the connection runs out during the day after.
2. A week before the date, a notice appears at the top of every screen and on Home. The workspace's owners and editors get one email, and so does the person who connected the profile.
3. The person whose LinkedIn profile it is presses Reconnect on the LinkedIn card by that date and signs in to their own LinkedIn account. It takes a minute. Your posts and settings stay as they are, and the next date is 60 days later.

Only the owner of the profile can renew it. If someone else presses Reconnect and signs in, Postfjord adds their own profile as a new channel, and the old one still runs out. The notice and the email name the profile, so you know who to ask.

If the date passes, posts to LinkedIn stop until you reconnect. Press Reconnect, then Retry on the posts that did not go out.

Company pages need a separate approval from LinkedIn and come later.

Pinterest

1. Press Connect on the Pinterest card.
2. Sign in with Pinterest and allow Postfjord.
3. Postfjord adds the account to this workspace, together with its boards.

Every pin goes to a board. Under the account on Channels, pick the Default board. When you write a post, the Pinterest tab has a Board list: leave it on the default, or pick another board for that pin. Made a new board on Pinterest? Press Refresh boards so Postfjord can see it.

If the account has no boards yet, make one from Postfjord:

1. Press New board under the account on Channels.
2. Type the board's name and press Create board.
3. Postfjord makes the board on Pinterest. It is public, so everyone on Pinterest can see it. If the account had no default board, the new board becomes the default.

If Postfjord says Reconnect Pinterest to allow Postfjord to create boards, the account was connected before Postfjord could make boards. Press Reconnect, allow Postfjord again, then press New board. Your pins and settings stay as they are. You can also make the board on Pinterest and press Refresh boards. A pin cannot go out without a board. If you delete a board on Pinterest, a pin scheduled to it stops and says so. Pick another board in the post and press Retry.

A pin holds one image, one video, or 2 to 5 images that people swipe through: choose Carousel for those. Images can be JPEG or PNG up to 20 MB. A video can be MP4, MOV or M4V, from 4 seconds to 15 minutes and up to 2 GB. The text becomes the pin's description, up to 800 characters. The Pin title field is optional, up to 100 characters. The post's link becomes the pin's link, so a tap on the pin opens your page. The alt text you gave an image in Media goes with a pin of one image.

People find pins by searching. Describe what the pin shows in the words they would type. Up to 5 hashtags at the end of the text are fine.

Postfjord asks Pinterest for five things: to read your account, to read your boards, to create a board when you press New board, to read the pins it creates and to create pins. It does not read your secret boards, your analytics or your ads, and it never changes or deletes a board. It keeps your Pinterest username, your profile picture link, and the names and ids of your boards. Pinterest's access lasts 30 days, and Postfjord renews it by itself as long as the account stays connected. Press Disconnect and Postfjord deletes the access and what it kept about the account.

Did you connect Pinterest before October 7, 2026? Back then Pinterest was still testing Postfjord, so that connection only reached Pinterest's test system. The account's row under Channels now asks you to reconnect, and pins to it stop with a note until you do.

1. Press Reconnect on the Pinterest card and sign in again.
2. Postfjord reads your real boards. Pick the Default board again.
3. Open each pin that stopped, pick a board if it asks for one, and press Retry.

TikTok

1. Press Connect on the TikTok card.
2. Sign in with TikTok and allow Postfjord. Leave every permission ticked: without them the account is not added.
3. Postfjord adds the account to this workspace.

A TikTok post is one video: MP4, MOV or WebM, up to 4 GB and up to 10 minutes. TikTok decides how long each account may post, often 3 minutes, and the post's TikTok tab shows the limit for yours. Photo posts cannot be sent from Postfjord. The text becomes the caption, up to 2,200 characters, and hashtags work as they do on TikTok. Links in the caption do not open.

Every TikTok post has a TikTok tab. Choose how the video goes. Send it to my TikTok inbox is chosen for you:

• Send it to my TikTok inbox: Postfjord sends the video to your TikTok inbox at the time you set, and TikTok sends you a notice. Open it in the TikTok app, add sound, write the caption and post. The text in Postfjord is not sent. TikTok allows 5 videos waiting in the inbox per 24 hours.
• Post it on TikTok: Postfjord posts the video at the time you set. Choose who can see it. TikTok lists what your account allows, and nothing is chosen for you. Comments, Duet and Stitch stay off until you tick them, and a setting you turned off in TikTok shows greyed out. If the video promotes you, a brand, a product or a service, turn on Disclose video content and tick Your brand, Branded content or both. TikTok then labels the video as Promotional content or Paid partnership. Branded content cannot be set to Only me.

TikTok does an extra check before an app may post videos that everyone sees. Until TikTok has finished that check for Postfjord, only you can see a video you post with Post it on TikTok: Only me is the one choice you can pick, and Branded content stays off. To share a video with everyone today, send it to your TikTok inbox and post it in the TikTok app.

When you open the post, Postfjord asks TikTok about the account: the name it posts as, who can see videos and how long a video may be. If TikTok says the account cannot post right now, Schedule and Publish now stay grey until it can. TikTok asks again when the video goes out. If a choice is no longer allowed by then, the post stops and says what to change.

A long video goes to TikTok in parts, and the post shows that it is still uploading until TikTok has all of it. After that it can take a few minutes before the video shows on your profile.

A TikTok post made by Bo, by your own Claude (MCP) or through the API always goes to your TikTok inbox, and you finish it in the TikTok app. To post it on TikTok directly, open the post in Postfjord, choose Post it on TikTok in its TikTok tab and press Schedule or Publish now. Postfjord posts directly only what you saw when you pressed it: if Bo or the API changes the text or the video afterwards, or sends a post you never scheduled, the video goes to your TikTok inbox instead and the post says so.

Postfjord asks TikTok for three things: your basic profile, to post videos and to send videos to your inbox. It keeps your TikTok user id, name, username and profile picture link. It does not read your other videos, followers, messages or statistics. TikTok's access lasts a day, and Postfjord renews it by itself as long as the account stays connected. Press Disconnect and Postfjord asks TikTok to end the access and deletes what it kept about the account.

Bluesky

Press Connect on the Bluesky card, type your handle and sign in on Bluesky. You never give Postfjord your password. The Bluesky page has the steps and what a post can hold.

Tumblr

Press Connect on the Tumblr card and sign in on Tumblr. The posts go to your main blog, and you never give Postfjord your password. The Tumblr page has the steps and what a post can hold.

Mastodon

Press Connect on the Mastodon card, type your Mastodon address, like @name@mastodon.social, and sign in on your server. You never give Postfjord your password. The Mastodon page has the steps and what a post can hold.

WordPress

Press Connect on the WordPress card, type your site's address and your user name, and paste an Application Password that you make in WordPress under Users, Profile. Your normal password stays yours. The WordPress page has the steps and what an article can hold.

Ghost

Press Connect on the Ghost card and paste the API URL and the Admin API key of a custom integration that you make in Ghost under Settings, Integrations. Your password stays yours. The Ghost page has the steps and what an article can hold.

Wix

Press Connect on the Wix card, pick your site on Wix and allow Postfjord. Your site needs the Wix Blog. You never give Postfjord your Wix password. The Wix page has the steps and what a blog post can hold.

Shopify blog

Connect your store under Settings, Apps, Shopify first. Then press Connect on the Shopify blog card and pick the blog to publish to. Postfjord changes no product, order or customer. It writes only the blog posts you send. The Shopify blog page has the steps and what a blog post can hold.

X

Posting to X is a paid add-on, not part of a plan. It costs $12 a month per workspace and includes 40 posts to X a month, with or without links. Add it under Account, X add-on, on any plan except Free. On Founder it is included.

1. Add the X add-on for this workspace under Account.
2. Press Connect on the X card under Channels.
3. Sign in with X and allow Postfjord.

A post to X holds up to 280 characters, counted the way X counts them: a link is always 23 characters, and an emoji is 2. The post's link goes at the end of the text. You can add up to 4 images, or one video in MP4 or MOV up to 512 MB and 20 minutes. Images and a video cannot go in the same post.

The X card under Channels shows how many of the month's 40 posts are used. When you write a post to X, the text box shows it too, with how many more are scheduled. When they are all used or scheduled, Postfjord does not let you schedule another post to X before they renew, and says when that is. A post that fails does not use one of the 40. If a scheduled post reaches X after the 40 are used, it stops with a message and nothing is posted or charged. Press Retry once they renew.

Postfjord asks X for permission to read your profile, to read and write posts, to upload media and to stay connected without asking you to sign in again. It does not read your timeline, followers, likes or direct messages. It keeps your X user id, username, name and profile picture link. X's access lasts two hours, and Postfjord renews it by itself. Press Disconnect and Postfjord deletes the access and what it kept about the account.

If you remove the X add-on, X keeps working until the end of the month you paid for. After that the X account stays under Channels, but posts to it stop until you add the add-on again.

What Postfjord can do

Publish posts, read the results, read comments to place a first comment, and read insights for the analytics screen. Postfjord never reads your personal profile, your friends or your private messages beyond what the inbox features need.

One account, one workspace

An Instagram, Facebook, Threads or LinkedIn account can be connected in one workspace at a time. When you connect an account that is already in another workspace, Postfjord marks it in the list and does not tick it for you. If you tick it, you are asked first, and then it moves here: the other workspace shows it as Moved and can no longer post or chat with it. Its automations, chat menu, conversations and contacts stay in the other workspace.

An account whose connection ran out in another workspace moves here too when you connect it. The other workspace shows it as Moved, and new messages to the account arrive only here.

A Pinterest account follows the same rule, and its board list moves with it. A TikTok account follows the same rule. An X account follows the same rule. It can only move to a workspace that has the X add-on.

A Facebook Page and its Instagram account move only for someone with full control of the Page. If you have less access, the list shows the Page greyed out and you cannot tick it. Ask someone with full control of the Page to connect it here.

To work on the same account with someone else, invite them to the workspace under Settings, Members instead of connecting it twice.

One account per platform

A workspace has one account on each platform: one Instagram account, one Facebook Page, one LinkedIn account, one Google Business Profile place, one blog of each kind, and so on. Facebook and Instagram are two platforms, so a Page and its Instagram account go together in one workspace.

In the list of accounts you tick one for each platform. Ticking another one unticks the first. When Facebook shows several Pages or several Instagram accounts, none of them is ticked for you: you pick the one that belongs to the workspace.

When the workspace already has another account on that platform, Postfjord asks Replace the old account with the new one? before it does anything. If you say yes:

1. The old account is disconnected, the same way as when you press Disconnect on it.
2. The new account is connected.
3. Posts already scheduled to the old account stay in the calendar and fail when their time comes. Open each one and pick the new account, or cancel it.

The old account's automations, conversations and contacts stay in the workspace. Its follower history on Analytics is removed. If you say no, nothing changes.

Your yes is for the account named in the question. If a teammate changed the workspace's account while the question was open, Postfjord asks again with that account's name.

Replacing an account adds nothing to your plan's count, so you can do it when the plan's accounts are used up.

If the new account cannot be connected after the old one was disconnected, Postfjord says so and names both. Connect the new account again. If it says the old account could not be disconnected all the way, press Disconnect on it under Channels first.

Connecting the account the workspace already has is a Reconnect. It replaces nothing.

A second brand, a second studio or a second blog of the same kind gets a workspace of its own. See Workspaces and members.

Reconnect needed

A channel shows Reconnect needed when Meta stopped accepting its access, with a one-line explanation in plain words (hover it to see Meta's original message). Common causes: your role on the Page changed, the Page was moved to another business portfolio, or the Page was not ticked in the Facebook dialog. Press Reconnect, tick all Pages, and pick the account again.

Messages not reaching Postfjord

Meta only sends a Page's DMs and comments to Postfjord when the Page is subscribed to Postfjord. Postfjord subscribes the Page every time you connect or reconnect, and an Instagram account shares the subscription of its Facebook Page. When Meta refuses, publishing still works but the inbox and automations stay quiet, so the account shows Messages and comments from this account are not reaching Postfjord under its name. Hover it to see Meta's reason.

Press Reconnect and pick the account again: that subscribes the Page once more. Accounts connected before this check existed are checked once during the night, and failed ones are checked again every night, so a warning can also appear or clear by itself the next morning.

Postfjord cannot post here

This line shows under an account that was connected with the box for posting unticked in the platform's window. Messages and comments can still work, but Postfjord does not send posts to it. A post scheduled to it stops and says Posting is off for this channel, and the account keeps this line. Press Reconnect on the card and leave every box ticked, then press Retry on the post. The line goes away as soon as the platform says posting is allowed. If messages and comments are not arriving either, that line shows under it too, and the same Reconnect fixes both. The notice at the top of the screens and the dashboard show it too, but no email is sent, since the connect page already said it.

When a channel needs a Reconnect

Postfjord tells you in three places when a channel stops working, whether it needs a Reconnect or its messages are not arriving:

• A notice at the top of every screen and a number next to Settings in the menu, for owners and editors.
• A line under Needs attention on Home.
• One email to the workspace's owners and editors, listing the accounts and what is wrong. It is sent once per problem, not every night, and at most once a day for the same account. Turn it off under Account with Publishing problems.

A platform that is busy, or asks Postfjord to slow down, never makes a channel need a Reconnect. The channel stays connected and Postfjord tries again a few minutes later. Only a platform that stops accepting the connection asks for one.

A connection that runs out on a set date, like LinkedIn's, shows up in the same places a week ahead, while it still works. Its email comes once per connection, a week before the date. After a Reconnect the countdown starts over.

Chat settings

Open them with Chat menu next to an Instagram account or Facebook Page under Channels, or at the bottom of Automation, where every connected account is listed.

Editors see a Settings button (the gear on the row) on every active Instagram or Facebook account; an account that needs a Reconnect gets it back once it is connected again. It opens the account's chat settings: what Meta shows a person before the first message, and what happens when nothing else answers. When the panel opens, Postfjord reads what Meta currently has for the account and shows it above the form.

• Conversation starters. Up to four questions shown to people who open a chat with you for the first time. Each one starts an automation of your choice (any automation except a comment automation, which needs a comment to begin). Conversation starters are also what lets an ig.me link start an automation for someone who never wrote to you.
• Menu. The hamburger menu in the chat: up to ten items on Messenger and five on Instagram, each with a title of at most 30 characters that starts an automation or opens a link.
• Get Started and greeting. Facebook only. New Messenger contacts must press Get Started before any automation, including m.me links, can run. The greeting is shown above the button, 160 characters at most.

Save to Meta writes the three sections to the account in one go and shows Synced with the time. Meta allows ten profile changes per ten minutes per Page, so Postfjord accepts one save per account per minute. When Meta refuses, the panel shows the reason in plain words. If the account was connected before Postfjord had this permission from Meta, the panel says so and nothing can be saved. Press Reconnect under Channels, and then it works.

• Default reply. Sent once per person per day when no other automation matched. Press Create default reply to create one for the account with a sensible text, then edit it in the wizard: the text, buttons, and the hours it applies to (for example 22:00 to 07:00 to answer at night). The panel shows the automation's name, whether it is on, and its hours. See Automation for how it behaves.
• Growth links. The account's base link (ig.me/m/yourhandle or m.me/pageid) and every link automation on the account, each with its full link, a Copy button and a QR code to download. New link automation opens the wizard. An Instagram account with no username stored asks for a Reconnect first.

Disconnect

Disconnecting a channel removes its access token from Postfjord. Scheduled posts for that channel will fail until it is connected again.

Paused by your plan

When the workspace moves to a plan with room for fewer connected accounts, the accounts you connected first keep working and the newest are paused. A Reconnect does not change an account's place. An account that moved to another workspace still counts here until you disconnect it, but it is the first to be paused. A paused account shows Paused and a line under its name, and Channels shows a notice at the top.

While an account is paused:

• Nothing is posted to it. A post whose time comes stops for that account with a line that says why, and the post's other accounts get it as usual. You cannot pick the account for a new post.
• Nothing is sent from it. Automations do not answer, and replies from the inbox are refused. Messages and comments still come in, and someone who writes STOP is still opted out.
• It stays connected. Its settings, automations and history are kept.

Upgrade under Account, or disconnect another account, and the oldest paused account comes back by itself. Posts that were due while it was paused do not go out late on their own: open each one and press Retry.

FAQ