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Product decisions, how-tos and what we learn running our own brands.
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Marketing Automation for Small Business: A Practical Guide
Five automations a small business can set up this week, from comment to DM to a welcome email series and one path from a post to your list. What each costs, how to start without a team, and the mistakes that make automation feel like spam.
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How often to post on Instagram, for a business with little time
What Instagram's head has said about posting frequency, what Buffer found in more than 2 million posts, and a floor of three posts a week that one busy owner can keep, with evergreen posts filling the gaps.
How to respond to negative reviews, with examples
A four step reply for a bad review, eight example replies you can copy and change, what Google and the FTC say you must not do, and when it is better not to reply at all.
How to add a Book button to Instagram, and where it should lead
Three ways to put a Book button on Instagram (the Book now action button, a booking link in your bio and a DM that sends the link), plus the page it should open and how to count the bookings a post brings in.
Welcome email examples for small businesses
Five short welcome emails you can copy, for a studio, a café, a salon, a coach and a shop, plus a three email welcome series and the steps to set it up once so it sends by itself.
Instagram DM automation: five flows beyond comment-to-DM
Keyword replies, story replies, a thank you for story mentions, a follow gate and an email question in the DM. One example of each with the exact words, how to set it up, and the guardrails that keep a flow from sounding like a bot.
Social media for coaches: from post to discovery call
Social media marketing for coaches, step by step. Posts that teach, a free guide sent by DM, a landing page for the offer, a welcome email series and a way to count every discovery call a post brings in.
Salon marketing ideas that book the chair
Salon marketing ideas that end in a booking, with before and after posts, a comment BOOK flow to your booking link, a rebooking email six weeks later and a review ask. Written for a salon owner who markets between clients.
Facebook Messenger auto reply for your Page: every option, step by step
Instant reply, away message, FAQ, Get Started and the chat menu in Messenger, what each one sends when a customer writes to your Facebook Page after hours, and the 24 hour rule in plain words. With example texts you can copy.
How to plan a month of social media with ChatGPT, and get it into your calendar
Prompts that give you a month of posts worth publishing, and how connecting ChatGPT or Claude to Postfjord puts them in your calendar as drafts, with no copy and paste. Which ChatGPT plans can do it, checked on OpenAI's own pages.
30 Instagram story ideas for a small business
Thirty story ideas sorted by what you want from them, to sell, to show the people, to answer questions and to get replies. Which ones you can schedule ahead, which need a sticker in the app, and how to answer every story reply with a DM.
A social media playbook for coffee shops
Coffee shop marketing ideas you can post this week, with a seven day plan, DM replies for the questions about hours and oat milk, a loyalty email and a link in bio built around the menu.
How to ask customers for reviews, with the words to use
When to ask, how to find your Google review link, what Yelp and the FTC allow, and short scripts for the counter, a DM, an email and a text. Plus how to send the ask by itself after every booking.
What to put in your link in bio, and in what order
A plain plan for the one link in your Instagram or TikTok profile, with six worked examples: a café, a yoga studio, a salon, a coach, a shop and a creator.
Best time to post on Facebook in 2026: four studies, and how to find your own hours
Sprout Social, Hootsuite, Buffer and SocialPilot each studied Facebook posts at scale, and their best hours run from 5 AM to 10 PM. Where they agree, why they differ, and a four week test that finds the hours that work for your own Page.
How to build an email list from your Instagram followers
Four ways to turn followers into email subscribers, a DM that asks for the address, a signup page in your bio, a free guide and a form on your website, with the words to use and how to get consent right.
Best time to post on Instagram in 2026: what four big studies say, and how to find your own
Sprout Social, Hootsuite, Later and Buffer each studied millions of Instagram posts and got four different answers. What they agree on, why they differ, and how to find the hours that work for your own account.
Gym content that fills classes: a four week playbook
Four weeks of gym social media posts, a comment CLASS flow that sends the booking link, and a way to see which post filled which class. Written for a gym or studio owner who posts between sessions.
Instagram auto reply: three ways to set it up
Instagram's own saved replies and FAQ, the automations in Meta Business Suite, and a default reply plus keyword replies in Postfjord. What each one sends when a customer writes at 11 PM, and how to set it up step by step.
Five small businesses, five ways to dictate a post
An electrician in the van, a restaurant before lunch, a gym at the front desk. Short examples of what people say into Postfjord and what comes out.
What ChatGPT can do for a small business, and where it stops
Six marketing jobs ChatGPT does well for a small business, with prompts you can copy, and the three it cannot do alone. How connecting ChatGPT to Postfjord lets it publish, keep your brand voice and read your numbers.
OpenAI Dots: what an always-on AI agent can do for your marketing
OpenAI launched Dots on September 29, 2026, agents that keep working in the background. What they are, who can use them today, what a small business could hand them, and how to get your social media and email ready for an agent.
How to schedule Instagram posts, reels and stories
Three ways to schedule Instagram posts, step by step. The Instagram app, Meta Business Suite and a scheduling tool, what each one can schedule, and the limits Meta lists on its own help pages. Stories are where they differ most.
What happens to your voice recording in Postfjord
Where the audio goes when you press Dictate, who can hear it, how long it is kept, and what it costs. Short answers first, details after.
Five tips for a brief Claude can write a good post from
The draft is only as good as the brief. Five things to say, typed or dictated, that get you a post you can publish with a few edits.
Voice to text for social media: dictate captions on your phone
Your phone's built-in dictation writes what you said. A caption needs more than that. How to go from a voice note to a post that sounds like your brand.
How to write a week of Instagram posts by talking for five minutes
Dictate your ideas as they come, then let Plan next week turn them into drafts in your brand voice. A routine that works for any small business, step by step.
One price, everything included. Why we do not sell AI credits.
Our plans are out. Here is the thinking behind three tiers, an AI budget instead of credits, and counting active contacts instead of seats.
How comment-to-DM works, and how to set it up in five minutes
The "comment LINK" call to action only works if the link arrives. Here is what happens behind the scenes and how to build your first flow.
Hello, Postfjord
Why we built our own social media tool, and what it does on day one.
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