Getting started

Postfjord plans, writes and publishes your social media from one calendar. This page walks through the first ten minutes. Prefer to learn it step by step? The free course Get started with Postfjord takes you through the same setup in five short lessons, each ending in the app.

Create your account

Anyone can sign up, and the Free plan needs no card. After you create an account, confirm your email address: open the link we send you and press Confirm my email (accounts created with Google are confirmed already). Then you create your first workspace. If someone invited you to their workspace, the invitation takes you straight in.

Create a workspace

A workspace is one brand: its connected accounts, media, brand voice and calendar. You create the first one right after signing up. If you run several brands, add more workspaces from the switcher at the top left; Studio and Agency allow more than one.

Creating a workspace takes four short steps. Only the name is required; you can skip the rest.

1. Your brand. The name, and your website if you have one. Postfjord reads your colors, fonts and logo from the site in the background and saves them as your brand kit, so posts, pages and email look like you from the start. You can change them under Settings → Brand kit.
2. What you do. A hair salon, a gym, a restaurant, a shop, a coach, a course creator, an author, a podcaster, a YouTuber, a musician, an artist, a photographer, an agency, or something else. Postfjord then fills in a brand voice to start from, five saved replies for the inbox and the keyword and messages of your first comment-to-DM automation, written for that kind of business. The [brackets] are yours to fill in, and you can change everything. The brand voice step in the checklist stays open until you have looked it over and saved it.
3. Your goal. Post on social media, collect contacts, send email, sell something, or just look around. The last step of the Get started checklist follows it.
4. Your audience. About how many followers and subscribers you have, and your time zone. On your first workspace this step also asks where you first heard about Postfjord. You can leave it empty.

The Get started checklist

After creating a workspace you land on Home, whatever goal you picked. It shows a three-step checklist: connect a channel, set your brand voice, then the first thing for your goal:

• Collect contacts: make your first page. The button opens the page templates.
• Sell something: make a page that sells, from the same templates.
• Send email: write your first email. The button opens the email templates.
• Post on social media, Just look around or no goal: write your first post.

Each step ticks itself off as you do it, and the list disappears when all three are done. Owners can hide it earlier with the cross in the corner.

Connect your accounts

Open Settings, then Channels, and press Connect on Instagram + Facebook. Facebook opens a dialog that asks which Pages Postfjord may use. Choose all current and future Pages, then pick the accounts that belong to this workspace in Postfjord's own list. Instagram accounts must be professional accounts (business or creator). An Instagram account without a Facebook Page uses the Instagram only card instead, see Channels.

Set your brand voice

Under Settings → Brand voice, describe how you write, or let Postfjord read your website and recent posts and fill it in. Every AI draft uses it.

Write and schedule

Press New post and pick Pictures, Video or Text only. Then write the text or let Claude draft it from a short brief, add images from the media library, pick channels and a time. The post appears in the calendar and publishes itself at the chosen time.

Find anything

Press Search at the top of the menu, or Cmd+K on a Mac and Ctrl+K on a PC. Type a contact's name, a few words from a post, or the name of an automation, an email or a page, and press Enter to open it. The same box takes you to any page or setting, and starts a new post, email, automation or page.

FAQ