We are Nicklas and Lizette, and Miso is the dog in the picture. We run Hot Yoga Uppsala, a hot yoga and Pilates studio since 2011, the training app Movement Rebels, the yoga library Yogateket and Lizette's own brand, lizettepompa.com. So marketing is part of every week for us: posts on Instagram and Facebook, answers to DMs and comments, newsletters, and a campaign every time a new class or program starts.
For years that meant one app for scheduling, another for DMs, another for email, an AI assistant on the side and a spreadsheet to hold it all together. None of them knew about the others. We copied the same text between tabs, paid for the same contact in three places, and spent evenings on admin instead of teaching and training.
We looked for one place to run it all and did not find it. So we built Postfjord.
Fewer apps, more time
Postfjord puts the three parts of a small brand's marketing in one app:
- postsocial plans and publishes your posts, with Claude writing in your own voice.
- postchat answers DMs and comments and turns the people behind them into contacts.
- postmail sends newsletters in your brand's look to the people who asked for them.
One calendar, one list of contacts, one brand kit, one price. And the parts help each other: a post that works becomes an email, a DM becomes a subscriber, and you see it all in one place.
We use Postfjord every day for our own studio and apps. When something is slow or confusing, we are the first to notice.
What we believe
- Time back is the point. Every feature has to save you a step, or it does not ship.
- One price, everything included. Volume is the only thing that should differ between plans.
- Your voice, not the assistant's. AI is a tool for writing more of what you would have written anyway.
- Boring reliability. A scheduler has one job. When it cannot do it, it should say why in plain words.
- People before automation. Opt-out is respected everywhere, always, and a human can always take over.
The company
Postfjord is a product of Yogakollektivet Sverige AB, org. nr 556858-0699, Vänge, Sweden. Data is stored in the EU. Payments are handled by Stripe.
Say hello
Questions, feedback, a feature you need: hello [at] postfjord.com. We read everything and answer within a working day.