Answer three short steps. Bo reads your website and your competitors' websites and writes a report on your brand: who you are, who you serve, who you compete with and what to post about. Then one press puts it to work.
Three short steps
- About you. What you sell, who buys and why people pick you. Postfjord fills in what it already knows, so you mostly check it.
- Customers and competitors. Bo suggests your ideal customers and up to five competitors. For a studio or a salon it looks on Google Maps for the same kind of business nearby.
- Values and character. Pick what you stand for. Ten quick "Like us" or "Not us" cards help Bo find the character your brand plays.
What the report says
Your brand identity, your story, your strengths and weaknesses, your competitors, your ideal customers, a content plan and campaign ideas with a first week of posts. Facts like your prices come from your own website. When a site cannot be read, the report says so. It never makes up numbers.
Put it to work
Tick what Postfjord should take from the report and press Use it. Your brand voice, your strategy and your team handbook update, and Bo plans a first week of posts. You see every post before anything is scheduled. The report itself never posts.
FAQ
Which plans have the brand report?
Studio includes 2 reports a month for each workspace, Agency 5.
Will it overwrite my strategy?
Only the parts you tick. Your posting rhythm and your channels stay as they are.
Can I change the report?
Press Write again on any part for a new version.