Buffer is a social media scheduler that charges per channel. If you want to schedule posts to a few accounts for a few dollars a month, it is hard to beat on price.
Postfjord schedules your posts too, and puts the rest of the work next to them: a DM inbox, automations that send the link when someone comments, email campaigns and landing pages. One plan, one price.
This page compares the two with facts from Buffer's own pages, checked on November 1, 2026. Plans and prices change, so open the links before you decide.
What Buffer does and costs
Buffer's pricing page and its plain text version (both checked November 1, 2026) list three plans in US dollars:
- Free: up to 3 channels, 10 scheduled posts per channel at a time, 1 user, 100 ideas, 30 days of insights and a community inbox to reply to comments.
- Essentials: from $6 a month per channel, $5 paid yearly. Unlimited scheduled posts (fair use is 5,000 per channel), 1 user, advanced analytics, a hashtag manager and first comment scheduling.
- Team: from $12 a month per channel, $10 paid yearly. Everything in Essentials plus unlimited team members, access levels, approval workflows and branded reports.
The price per channel drops as you add channels. Buffer's own examples:
| Channels | Essentials, monthly | Essentials, yearly | Team, monthly | Team, yearly |
|---|---|---|---|---|
| 1 | $6 | $5 | $12 | $10 |
| 3 | $18 | $15 | $36 | $30 |
| 5 | $30 | $25 | $60 | $50 |
| 10 | $60 | $50 | $120 | $100 |
Paid plans start with a 14 day free trial. Buffer publishes to Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Bluesky, Mastodon and Google Business Profiles. Automatic publishing is not available for every channel type, for example Facebook groups.
Every plan includes Start Page, Buffer's link in bio page (checked November 1, 2026). The page says you can collect emails on it, and that the free plan has some feature limits. It does not say which plans include email collection.
The pricing page describes the community inbox as a place to manage and reply to comments. The AI reply suggestions there are 5 a week on Free and unlimited on paid plans.
What Postfjord does
- Scheduling to Instagram, Facebook, LinkedIn, Threads, TikTok, Pinterest, Bluesky, Mastodon and Tumblr, plus blog posts to WordPress, Ghost, Wix and Shopify, from one calendar. X is an add-on at $12 a month for 40 posts. TikTok videos go to your TikTok inbox for you to post in the app, or Postfjord posts them directly, which only you can see until TikTok finishes its check of Postfjord.
- An inbox for Instagram and Messenger DMs and comments, with assignment, tags and saved replies.
- DM automations: comment to DM, keywords, story replies and mentions. Postfjord sends the link within seconds, and Claude can answer the questions that follow.
- Email campaigns with Mail, to the contacts your DMs and pages collect. Mail is switched on per workspace, and a workspace sends only after Postfjord has switched sending on for it.
- A link in bio page and landing pages at your own address, like harbor-coffee.postfjord.page and harbor-coffee.postfjord.page/brunch. On a paid plan, a signup form on the page adds people to your email list.
- A design editor inside Postfjord: templates in your brand colors, charts and tables where you type your own numbers, and presentations you show full screen with Present. Pictures save to your media library.
- Bo, the built-in assistant, answers questions from the help pages in the corner of every screen. Claude writes drafts in your brand voice from your Strategy page, one page with your goal, your audience, your content pillars and how often you post.
- Mentions looks for your brand name on Bluesky, Hacker News and in the news, plus your Instagram mentions and App Store and Google Play reviews, and scores each one so the ones worth an answer come first.
- A brand report on Studio and Agency: Bo writes who you serve, who competes with you and what to post about, and your drafts follow it.
Postfjord plans
| Free | Starter | Solo | Studio | Agency | |
|---|---|---|---|---|---|
| Price per month, paid monthly | $0 | $19 | $39 | $99 | $249 |
| Price per month, paid yearly | $0 | $14 | $29 | $75 | $189 |
| Social accounts per workspace | 2 | 3 | 6 | 10 | 10 |
| Workspaces | 1 | 1 | 1 | 5 | 15 |
| Members per workspace | 1 | 2 | 3 | 5 | 15 |
| Posts a month | 15 | 60 | Unlimited | Unlimited | Unlimited |
| DM automations | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
| Emails a month | No | 3,000 | 10,000 | 30,000 | 100,000 |
| Landing pages | 1 | 3 | 10 | 25 | 50 |
Starter, Solo, Studio and Agency have the same features and differ in how much you can use, except Team and the brand module, which are on Studio and Agency only. Free leaves out the API, MCP, sending from your own domain, and design downloads bigger than the design or with a see-through background.
Side by side
Buffer facts come from the pages linked above, checked November 1, 2026.
| Buffer | Postfjord | |
|---|---|---|
| Free plan | 3 channels, 10 scheduled posts per channel at a time | 2 accounts, 15 posts a month |
| Price for 5 accounts | $30 a month, $25 paid yearly (Essentials) | $39 a month, $29 paid yearly (Solo, up to 6) |
| Price for 10 accounts and a team | $120 a month, $100 paid yearly (Team) | $99 a month, $75 paid yearly (Studio, 5 members, 5 workspaces) |
| Platforms | 11 on the pricing page, plus Start Page, including Pinterest, Bluesky, Mastodon and Google Business Profiles | Instagram, Facebook, LinkedIn, Threads, TikTok, Pinterest, Bluesky, Mastodon, Tumblr, blogs on WordPress, Ghost, Wix and Shopify, and X as a $12 add-on |
| Reply to comments | Every plan | Every plan |
| DM inbox | Not on the pages we checked | Instagram and Messenger DMs |
| Automatic DMs when someone comments | Not on the pages we checked | 1 automation on Free, unlimited on paid plans |
| Link in bio page | Start Page, every plan | Every plan, one per workspace |
| Landing pages for one offer | Not on the pages we checked | 1 on Free, up to 50 on Agency |
| Send emails to your list | Not on the pages we checked | Mail, on paid plans |
| Design editor with charts and presentations | Not on the pages we checked | Every plan, smaller downloads on Free |
| Watch for your brand name | Not on the pages we checked | Mentions, every plan |
| Approval of posts | Approval workflows for your team, on Team | A review link your client opens without an account, every plan |
"Not on the pages we checked" means we did not find it on the Buffer pages linked above. It does not mean Buffer lacks it.
Who should pick which
Pick Buffer if you only need to schedule posts, to a few channels, for as little as possible. Three channels on Essentials cost $15 a month paid yearly. Buffer also posts to Google Business Profiles, which Postfjord does not offer yet.
Pick Postfjord if your posts bring in DMs and you want to answer them, automate them and email the people who wrote, in the same plan as the scheduler. A coffee shop in Denver schedules the week's posts, sends the menu link to everyone who comments MENU, and emails its regulars about Saturday's tasting, from one workspace. The Free plan covers 2 accounts, 15 posts a month and one DM automation. You can write and save emails on Free. Sending them needs a paid plan.
FAQ
Is Postfjord free?
Yes. The Free plan has 2 social accounts, 15 posts a month, one DM automation, one link in bio page and one landing page. You can write and save emails on Free. Sending them needs a paid plan. Solo costs $39 a month, or $29 a month paid yearly.
Is Postfjord cheaper than Buffer?
For scheduling to a few accounts, no. Buffer Essentials is $5 to $6 a month per channel. With 10 accounts and a team, Postfjord Studio at $99 a month costs less than Buffer Team at $120, and it includes the DM inbox, DM automations and email.
Does Postfjord charge per channel?
No. Each plan has a number of social accounts per workspace: 2 on Free, 3 on Starter, 6 on Solo and 10 on Studio and Agency. The price stays the same whether you connect one or all of them.
Can I move from Buffer to Postfjord?
Connect your accounts in Postfjord and schedule new posts there. Nothing moves over by itself. Posts you publish outside Postfjord still show up in Postfjord's Analytics.
Which AI does Postfjord use?
Claude. Every plan includes an AI budget: about 40 drafts a month on Free, about 100 on Starter and about 300 on Solo. You can also connect ChatGPT, Claude or Gemini to Postfjord through MCP on the paid plans.