Calendar

The calendar shows what goes out and when. Every scheduled, published and failed post sits on its day, with the logos of the accounts it goes to. Your emails, bookings and notes sit on the same days.

Two small words at the top, Calendar and Posts, switch between the calendar and the list of all your posts. See Posts.

Your first week in the calendar

1. Press + next to a day and pick Pictures, Video or Text only. The post gets that day, at 9:00. More in Start a post.
2. Write the post and press Schedule. You land back in the calendar with the post on its day.
3. Want another day? Drag the post there.
4. Press Plan next week when you want Claude to propose a whole week for you.

Week and month

Switch between Week, where you see the time of each post, and Month for the overview. Previous and Next move a week or a month at a time, and Today jumps back to now. Click a post to open it in the composer. Press + next to a day to start a post on it; it starts at 9:00, and you change the time in the composer.

On a phone the week reads from top to bottom, one day under the other, with today highlighted. Tap + next to a day to start a post on it, or tap a post to open it and change its time. The month view stays a grid you can scroll sideways. On a phone, a day with nothing on it says "Nothing planned".

Hours in the week

On a computer the week has a row for every hour, from midnight to 23:00, and each post sits in the hour it goes out. The calendar opens on the morning, or earlier if a post that week is earlier, and you scroll for the rest of the day.

1. Click an empty part of an hour to start a post then. Click the top half for the full hour, the bottom half for half past. In the hour that is going on now, it opens the next quarter that is still ahead. The composer opens with that day and time picked.
2. Drag a post onto an hour to move it there. A line shows the time it will get, in steps of 15 minutes, before you let go.
3. A red line shows the time now on today. Hours that are over are a little greyer and do not open a new post.

The row All day at the top holds the day's notes, bookings and emails.

Good time

Some hours carry a small green Good time tag. Those are the hours your posts did best, measured by likes and comments against each account's own usual, in the last 90 days (or the range your plan shows in Analytics). Point at the tag to see by how much, for example "2.1 times your usual". These are the same numbers as Best times to post in Analytics, in your workspace time zone. An hour gets the tag once you have posted at it at least twice and it beat the usual clearly, so a new account has no tags until it has a few weeks of posts.

What a post in the calendar shows

Each post is a small card with:

• the time it goes out,
• a logo for each account it goes to,
• a small status tag, with its own colour, for anything that is not scheduled: published, failed, a draft and so on,
• a review mark (Review, OK or Changes) when you sent it to a client. See client review.

Unscheduled drafts

Drafts without a date do not fit on a day, so they sit in a row under the calendar: Unscheduled drafts with the number of them. Click one to open it, pick a time in Publish at and press Schedule.

Posts this month

On the Free plan, which publishes up to 15 posts a month, the calendar shows how many are used, for example "3 of 15 posts this month". A post counts once, however many accounts it goes to. When all 15 are used, the line says so, and a post that is due after that fails with the reason. It can go out in the next month, or on a paid plan. Paid plans have no monthly limit and show no line.

Give or ask this week

In the week view, a small chip under the title shows how the week's posts split, for example 4 give, 1 ask. A post that gives helps, teaches or entertains. A post that asks wants people to buy, book or click. Only posts with a mark count, and you set the mark in the composer. When more than about one post in five asks, a short note says the week leans on asking. See In-feed check and give or ask.

Drag to reschedule

In the week on a computer, drag a scheduled post onto an hour and it gets the quarter of the hour under the pointer. In the month, drag it to another day and it keeps its time. Scheduled posts, drafts with a date and cancelled posts can be dragged. A draft or a cancelled post only gets the new date: it stays a draft or cancelled, and nothing goes out until you open it and press Schedule. Published and failed posts stay where they are. A post cannot be dragged to a day and time that has passed.

Notes on the calendar

A note marks a day, or a few days in a row, for everyone in the workspace: "Black Friday", "Studio closed", "Course starts". It sits at the top of each of its days, above the posts, in the week and the month. In the week on a computer it is in the All day row. A note is only for you and your team. Nothing is posted or sent.

1. Press Add note at the top of the calendar.
2. Write a short title. Add more words under it if you like.
3. Pick the first day and the last day. For one day, leave them the same.
4. Pick a colour and press Save note.

Click a note to change it. To move it, drag it to another day: it moves by as many days and keeps its length. Delete note asks first, and your posts on those days stay as they are.

A note can cover up to 90 days. Owners and editors make and change notes; viewers see them.

When a Flow is launched, its days get a note with its name.

Apps and AI apps with your API key can read and write notes too, for example to plan posts around a sale. See Connect Claude and other AI apps.

Bookings and emails

The calendar also shows what else happens on each day, under the notes:

1. Bookings from your booking system (Calendly, Cal.com, Acuity or your own), with the time and the class or meeting. A cancelled booking is crossed out. Click a booking to open the conversation with the person who booked, when Postfjord knows who it is. Only owners and editors see bookings, because they name people.
2. Emails you have scheduled or sent, with the time and the name of the email. Click one to open it, or its report once it is sent.

You cannot drag bookings or emails to another day. Change a booking in your booking system, and an email from Emails.

Change many posts at once

Press Select at the top of the calendar, then click the posts you want. A bar shows how many you picked, with Move, Make drafts, Cancel posts and Delete. Press Done to go back to clicking posts open. It works the same as in Posts: see Change many posts at once.

Start a post from a picture

On a computer, your newest pictures sit in a row above the calendar.

1. Drag a picture onto an hour in the week, or onto a day in the month.
2. The composer opens with the picture in the post and that time picked: the hour you dropped it on, or 9:00 for a day in the month.
3. Write the text, pick the accounts and press Schedule.

A time that is over takes no picture: drop it on a later hour or day. Press a picture instead of dragging it to start a post with it and pick the day in the composer. That also works with the keyboard: Tab to the picture and press Enter. Hide pictures folds the row away, and Show pictures brings it back. All media opens your whole library. On a phone the calendar has no row of pictures.

Plan next week

The Plan next week button asks Claude for a week of post ideas based on your brand voice, content pillars and what has worked before. You review each proposal, edit or remove it, and apply the rest as scheduled posts or drafts. Nothing is published without your approval.

1. Press Plan next week.
2. Write anything special about next week in the box, like an event or an offer. Leave it empty for a normal week. Press Propose a week.
3. For each proposed post, press Approve or Skip, change the text, and press Add media where it needs a picture. The Suggested visual line says what kind of picture fits.
4. Press Apply with the number of approved posts, and confirm.

Approved posts are scheduled at their proposed time. Instagram posts without media are saved as drafts, since Instagram needs an image or a video. Skipped posts are not created.

If you do not want the week at all, press Discard plan next to Apply and confirm. The plan is thrown away, nothing is scheduled, no posts are created, and the screen says so instead of leaving you guessing. Press Plan next week again whenever you want a new one.

Send for review

Send for review makes a link your client opens without an account, to approve the posts in view or ask for changes. See Send posts to a client for review.

Import from a spreadsheet

Import brings up to 200 posts from a CSV file in one go, as scheduled posts or as drafts on their days. See Import posts from a spreadsheet.

FAQ