The brand voice is what makes AI drafts sound like your brand instead of a generic assistant.
Get your look from your website
Your look lives in its own tab: Settings, Brand kit. Press Read my website. Postfjord opens your home page the way a visitor would and measures what it shows: the background, card and text colours by how much of the page they cover, the colour, text and shape of your buttons, small brand colours it repeats (dots, badges, icons), your heading and body fonts and the logo in your header. Then it opens one or two pages from your menu, like About or Classes, and adds the strong colours it finds there. A white logo gets a colour behind it so it shows in emails. Next to it you see a screenshot of what was measured and a small email in that look. Change any colour, untick the logo if it picked the wrong one, and press Looks right. The logo is saved to your media library and the look is used in posts, designs and emails.
Under More brand colours you see up to six extra colours the scan found, and a pale section colour when your site has one. Under Colours that go with yours Postfjord suggests up to six more, made from your own colours the way a designer builds a palette. First your own colour in other tones: a dark site's background colour in a middle and a pale tone, or your accent made deep and pale. Then new colours just as calm or as bright as your accent, in parts of the colour wheel your brand does not use yet. Untick the ones you do not want. Press Add colour to add your own, up to twelve, or remove one you do not use. They show up as quick picks in the email and image editors, together with your background, accent and text colours.
Templates and Shuffle in the design editor use these colours too. Big areas keep your calm colours and the strong ones go to small parts, one at a time, so your designs vary without looking busy.
It does not use AI and costs nothing. Your heading and body fonts are used as they are when they are among the free fonts in Postfjord. When your website uses another font from Google Fonts, Looks right copies it into your own fonts, so your designs use the same fonts as your site. Each copied font counts as one of your 20 own fonts. Fonts that are not free, like Adobe Fonts, are not copied: Postfjord picks the free font that looks most like it (Futura gets League Spartan, Avenir gets Figtree, Gotham gets Montserrat) and says so, and you can upload the font yourself if your licence allows it. A font you upload is a .ttf or .otf file of up to 5 MB. It counts toward your storage from the moment the upload starts, and up to five can be on the way up at once. If no logo is found, or you untick it, the logo you already have stays, with its colour behind it. With no logo yet, pick one from your media library under Brand kit.
Lock the brand in designs
Do you make designs for a client, or have people on your team who make designs? Lock the brand, and they cannot change it by mistake. This comes with the Studio and Agency plans.
- Go to Settings, Brand kit.
- Scroll to Lock the brand in designs.
- Turn on what you want to lock:
- Fonts: only your heading and body fonts can be picked. - Colors: only your brand colors can be picked. Nobody can add a custom color. - Logo: the logo cannot be moved, resized or deleted. - Text fits its box: text gets smaller to fit its box instead of running over it.
- Press Save lock.
The lock works in the design editor right away, for everyone in the workspace except you. As the owner you can still use any font and color, and you see a short line that says the lock is on. While the lock is on, only you can change the brand kit, so nobody can change the brand fonts or colors to get around it. Only the owner can turn the lock on or off.
On Free and Solo you see the section, but the switches are off. If you move to a smaller plan, the lock stops working until you move back.
Four ways to start
Open Settings, Brand voice. Under the language you see How do you want to start? with four choices, best first:
- Write it yourself. This is picked from the start. Fill in the fields below in your own words. Start with About the brand; the rest can wait.
- From your posts. Press Draft from my posts. No website needed. With a connected Instagram or Facebook account, Postfjord reads up to 100 recent posts per account, keeps the 20 with the most likes and comments, and drafts the profile from how you really write: sentence length, emoji, hashtags, calls to action. Two of your real posts become the example posts.
- From your website. Type your address and press Draft from my website. Postfjord reads the home page and up to two "about" style pages, adds your best posts when a channel is connected, and drafts a description, tone, audience and a post style guide.
- From a template. Pick your type of business, like a yoga studio or a gym, and you get a ready text with [brackets] to fill in.
A draft fills the fields below and a green note says what was read and what it cost. Nothing is saved until you press Save. If you already have text, Postfjord asks before it replaces it. Once your profile has text, the same four choices sit under Start over.
When you picked your type of business at sign up, the form starts with that template. A note says so, with a button Clear and write my own that empties the fields so you can start in your own words.
The language your posts are written in
The language at the top of the page decides what Postfjord writes in: posts, emails, replies and week plans. Until somebody picks one it says Not set yet, and every draft comes out in the language of the brief you wrote.
You never have to hunt for it. Fill the profile from your website and Postfjord reads which language the site is written in and fills it in, and the green note says so. Or leave it, and the first time you open Bo it tells you in one line which language it writes your posts in. Say "write in German" and Bo changes it there and then, and shows a card saying what it set. Change it back the same way, or in that dropdown.
It is the language of the content only. Bo answers you in whatever language you write to it in, so you can chat in Swedish while your posts go out in English.
Content pillars
List the recurring themes you post about, one per line, with a weekday if you have a rhythm. The weekly plan uses them.
Words for dictation
Write the names that dictation should spell right: your business, your teachers or staff, your products and classes. One per line, or with commas between them, up to 1,000 characters. When you dictate, these words are sent along as a spelling hint, so "Hot Yoga Uppsala" comes out that way instead of something that only sounds like it. Clear template leaves this field alone.
How every draft is written
Before your brand voice is applied, every text Postfjord writes follows one house standard: no long dashes, none of the words and phrasings that give a machine away, a number or a name instead of an adjective, at most two emoji, and sentences of different lengths. If a draft comes back with one of those words in it anyway, Postfjord rewrites that sentence before you see it.
Your brand voice sits on top. Add rules of your own ("never name a price", "always mention the teacher") and every draft follows them. The house rules stay on for everyone: a text that reads as written by a machine costs you more than the minute it saved.
Agents that write through the API, Claude or Meta Muse for example, are handed the same standard with your brand profile, so their posts sound like the ones Postfjord writes.
FAQ
Can I stop my team from changing the brand in designs?
Yes, on the Studio and Agency plans. Go to Settings, Brand kit, Lock the brand in designs and turn on fonts, colors, logo or text that fits its box. It works for everyone in the workspace except the owner.
Can I turn off the house writing rules?
No, and no plan removes them. You can add your own rules in the brand voice, and those are followed on top of the house ones.
How much can I write in each field?
Example posts holds up to 8,000 characters. Website and Standard call to action hold 500 each, Words for dictation 1,000, and every other field 4,000. A field stops taking text at its limit.
Is my brand voice shared between workspaces?
No. Each workspace has its own, so two brands never blend.
Which language does Claude write in?
The one at the top of the brand voice page. When nothing is set there, each draft comes out in the language you wrote the brief in, and Postfjord says which language it used. Bo is separate: it answers you in the language you write to it in.
Does filling from the website or my posts cost AI budget?
Yes, a few cents, like a draft.
How often can I scan a website?
Three times a minute and 20 times a day for each workspace. Each scan opens your site in a real browser on our servers, so we keep the number down. Past that, the app says when you can scan again. You can always set colours and fonts by hand.
Which posts does Postfjord read?
The most recent 100 on each connected Instagram and Facebook account, ranked by likes and comments. Posts without a caption are skipped.
Why did the scan pick the wrong colour?
It measures what your home page and one or two menu pages show, so a colour used only on other pages, or only in photos, is not found. Login, cart and legal pages are skipped, and so are links to other sites, like a booking system. When the page cannot be opened (it blocks visitors it does not know, or takes too long) it reads the page's code instead and says so; check the colours then. Change any colour with the colour picker before you press Looks right, or any time later under Brand kit.