postchat is the part of Postfjord that answers. Every DM and comment from Instagram and Facebook lands in one inbox, and the automations reply for you when you are teaching a class, cutting hair or closing the shop.
One inbox, one thread per person
Messages and comments from both platforms sit in the same list, with the whole history per person. Assign a thread to a colleague, tag it, save replies you send often, and see the contact panel next to the conversation: email, custom fields, the last automation they went through and the links they clicked.
Meta's 24 hour reply window is handled for you: the inbox shows how long is left, and an automation never sends outside it.
Comment to DM, without keywords to guess
Someone comments GUIDE under your post and gets the link in their DMs, with a button. Someone replies to a story, mentions you, or writes a keyword: an automation starts, asks a question, collects an email, waits until the morning, tags the person and hands over to you when it is out of its depth.
Every automated send is logged, and when an automation chose not to run, the thread says why.
Ask for a review at the right moment
The Ask for a review template starts when someone books or pays through a Stripe payment link. It thanks them in their DMs with a button to your review page on Google, Yelp or Trustpilot, and asks each person once a month at most.
See what the DMs bring in
Connect Calendly, Acuity or your own booking system, and Stripe for your payment links. Each automation then shows the bookings and sales it brought in, with the amount, and a refund or a cancellation comes off again. Mindbody, Momence, Glofox and other systems send bookings to your own address, directly or through Zapier or Make.
Consent that holds
A person who writes STOP is opted out for good, in every language we know, and nothing in the interface can turn that back on. The opt-out outlives the contact: delete them and come back later, and they are still opted out. A human reply pauses the automation in that thread, so two voices never talk at once.
Contacts that fill themselves
Everyone who writes becomes a contact with tags, fields and the source they came from. Filter by tag, channel or "has email", export a list, or sync it to Mailchimp.
FAQ
Do I need extra permissions from Meta?
You connect your Instagram business account and Facebook Page once. Messaging permissions come from that connection; Postfjord asks for them during the connect.
Can it answer questions I have not thought of?
Claude can answer follow-up questions from your brand profile and your own instructions, in the person's language, and hand over to you when someone asks for a human, complains, or asks something the profile does not cover.
Does it work on Facebook too?
Yes. Messages to your Page and comments on Page posts use the same inbox and the same automations as Instagram.