Free course · 5 lessons
Get more customers from Instagram
A profile that tells a visitor what to do, Reels and stories that reach new people, captions with one next step, fast replies, and reach through the businesses around you.
5 lessons · about 26 min · Beginner · Free
Followers are nice. Customers pay the rent. This course is about the steps between someone seeing your account and someone booking, buying or writing to you: the profile, the posts, the reply and the people who can send new customers your way.
Five lessons for Instagram, with examples from studios, salons, shops and coaches. Lessons 1, 2, 4 and 5 use Postfjord's automations, and lesson 4 the inbox, which need a connected Instagram account; the course Get started with Postfjord covers connecting one. The free plan runs one automation: start with the keyword reply from lesson 4.
When you finish: a profile that turns visitors into messages, a caption and a Reel plan that ask for one thing, and an automation that answers people within a minute.
Lessons
- 01A profile that turns visitors into customersThe name, the bio, the link and the highlights, checked from the eyes of someone who found you a minute ago, with a before and after.
- 02Reels and stories, the basicsWhat Reels and stories are each good for, three Reel formats you can film on your phone this week, and stories that start conversations.
- 03Captions with one next stepHow an Instagram caption is read, a three part shape that works, why links in captions do not work, and which ask to use instead.
- 04Reply fast, and let automation helpWhy the first reply wins the booking, how to answer the same five questions in seconds, and which automations to switch on first.
- 05Collaborations and local reachReach new people through the businesses and customers around you: collab posts, partner offers, location tags, and thanking everyone who mentions you.
Start with a free workspace
Connect your channels, set your brand voice, schedule your first post. No card needed.