Academy / Get more customers from Instagram
Lesson 3 of 5 · 5 min
Captions with one next step
Quick recallWhat are Reels good for, compared with stories?Think of your answer, then open.
Showing your work to people who do not follow you yet. Reels can reach new people. Stories keep followers close and start conversations.
People read a caption on a phone, in a hurry. They see the first line or two, then decide whether to tap "more".
A shape that works
- The first line. A question, a result or a surprise: "Stiff after a day at the desk?"
- The middle. The useful part in short lines.
- The next step. One ask that says exactly what to type or tap.
Links in captions do not work
A link in an Instagram caption is plain text. Nobody can tap it. Three asks keep people on the post:
- Comment a word. "Comment STRETCH and I will send you the full routine." An automation sends the link in a DM. The course Turn comments into customers builds it.
- Send a DM. "DM us PRICE for this month's packages."
- Save or share. "Save this for tomorrow morning."
Use "link in bio" when your bio link goes straight to the booking. A few hashtags that describe the post beat thirty generic ones.
Let the composer check it
Write the caption in the composer and press Check post. One note checks for a clear next step, another the first line. It is advice and never stops you from publishing. If the post asks for a comment, attach the automation under DM automation for this post.
Do it
- Press the button below. The brief is filled in for you.
- Press Check post and read the notes.
- Change the last line so it says exactly what to type.
- Schedule the post.
Quick check · 3 questions
Check what stuck
Can people tap a link in an Instagram caption?
Show the answer
No, it shows as plain text. That is why comment a word, DM us and link in bio exist.
Which ask keeps people on the post?
Show the answer
Comment STRETCH and I will send you the routine. An automation sends the link in a DM, so nobody has to leave the post to get it.
Where do Instagram hashtags go to keep the caption clean?
Show the answer
At the end or in the first comment. A few hashtags that describe the post beat thirty generic ones.
In this course
- 1A profile that turns visitors into customersThe name, the bio, the link and the highlights, checked from the eyes of someone who found you a minute ago. · 5 min
- 2Reels and stories, the basicsWhat Reels and stories are each good for, three Reel formats you can film on your phone, and stories that start conversations. · 6 min
- 3Captions with one next stepA three part caption shape that works, why links in captions do not work, and which ask to use instead. · 5 min
- 4Reply fast, and let automation helpWhy the first reply wins the booking, how to answer the same five questions in seconds, and which automations to switch on first. · 5 min
- 5Collaborations and local reachReach new people through the businesses and customers around you: collab posts, shared offers, location tags, and thanking everyone who mentions you. · 5 min