Academy / Get more customers from Instagram
Lesson 2 of 5 · 6 min
Reels and stories, the basics
Quick recallA visitor looks at your profile for a few seconds. What must it answer?Think of your answer, then open.
What is this, is it for me, and what do I do now. Name field, bio, link and highlights each answer part of it.
Reels can show your work to people who do not follow you yet. Stories are for people who do: they start conversations.
Reels: three formats, no editing skills
A phone and good light are enough.
- The quick how-to. One tip in 15 to 30 seconds, steps on screen.
- The process. Hands at work, sped up: a candle being poured, a cake being iced.
- The answer. You answer one question a customer asked this week. Put the question on screen first.
Start with the movement, result or question, not a hello. Put text on screen, because many people watch without sound. In Postfjord, a single video posted to Instagram goes out as a Reel.
Stories that start conversations
Try a poll ("Morning class or evening class?"), a question sticker, or a reply prompt: "Reply SPOT and I will send you Saturday's last two places."
When someone replies to a story, they wait in your DMs. The automation Reply when someone answers your story answers them. Leave the keywords empty to answer every reply, or add a word like SPOT. You can make it wait a minute or two, and take over from the inbox any time.
Do it
- Write down one question a customer asked you this week.
- Film your answer in one take, with the question on screen.
- Post a story with a reply prompt.
- Press the button below and set up the story reply.
Quick check · 3 questions
Check what stuck
What are Reels good for, compared with stories?
Show the answer
Showing your work to people who do not follow you yet. Reels can reach new people. Stories keep followers close and start conversations.
Why put text on screen in a Reel?
Show the answer
Many people watch without sound. The text carries the point when the sound is off.
Someone replies SPOT to your story. What can Postfjord do?
Show the answer
Answer them in the DMs with a story reply automation. The automation Reply when someone answers your story can answer every reply or only a keyword.
In this course
- 1A profile that turns visitors into customersThe name, the bio, the link and the highlights, checked from the eyes of someone who found you a minute ago. · 5 min
- 2Reels and stories, the basicsWhat Reels and stories are each good for, three Reel formats you can film on your phone, and stories that start conversations. · 6 min
- 3Captions with one next stepA three part caption shape that works, why links in captions do not work, and which ask to use instead. · 5 min
- 4Reply fast, and let automation helpWhy the first reply wins the booking, how to answer the same five questions in seconds, and which automations to switch on first. · 5 min
- 5Collaborations and local reachReach new people through the businesses and customers around you: collab posts, shared offers, location tags, and thanking everyone who mentions you. · 5 min