Academy / Get more customers from Instagram

Lesson 1 of 5 · 5 min

A profile that turns visitors into customers

The name, the bio, the link and the highlights, checked from the eyes of someone who found you a minute ago, with a before and after.

Someone liked your Reel and tapped your name. They will look at your profile for a few seconds and decide: follow, message, or leave. The profile has to answer three questions fast: what is this, is it for me, and what do I do now.

The name field

Your username is your handle. The name field above the bio is separate, and you can write more than your business name in it. "Riverside Yoga | Beginners, Denver" tells a visitor, and anyone searching Instagram for yoga in Denver, what you are. Keep it short enough to read at a glance.

The bio in four lines

A bio that works has one line for each of these:

1. Who it is for and what they get. Your one sentence from Find your customer and your message, shortened.
2. A proof point. "Teaching beginners since 2014." "4.9 stars from 600 reviews", if that is true.
3. Where and when, for a local business. "East Colfax, open 6 am to 9 pm."
4. One next step. "New here? Tap below for a free first class."

Before: "Yoga. Community. Balance. Namaste 🙏"

After, on three lines: "Yoga for stiff beginners who sit all day. / Small classes since 2014, East Colfax, Denver. / First class free: tap the link 👇"

The first tells a visitor how you feel. The second tells them what to do.

The link

Instagram lets you add links to your bio. Put the most important one first: booking, the shop, or the free thing you offer. A link page with fifteen buttons is a menu, and menus make people leave.

A link can also start a conversation. In Postfjord, the automation Start a conversation from a link or QR code gives you an ig.me link. Someone taps it in your bio and lands in a chat with your account, where the automation greets them and sends them your schedule, price list or booking link. The same link works as a QR code on the counter or a flyer. Instagram asks for one thing first: at least one conversation starter on the account, which you set under Channels in Postfjord. Without it, people who never wrote to you before see an empty chat.

Highlights

Stories disappear after 24 hours. Highlights keep them on your profile. Four are enough, named for what a new visitor wants to know: Start here, Prices, Reviews, Find us. Put the answers to your most common DM questions there.

Try it now

Open your own profile on your phone and pretend you have never seen it. Can you tell in five seconds who it is for and what to do next? Rewrite the line that fails.

In this course

• 1A profile that turns visitors into customersThe name, the bio, the link and the highlights, checked from the eyes of someone who found you a minute ago, with a before and after. · 5 min
• 2Reels and stories, the basicsWhat Reels and stories are each good for, three Reel formats you can film on your phone this week, and stories that start conversations. · 6 min
• 3Captions with one next stepHow an Instagram caption is read, a three part shape that works, why links in captions do not work, and which ask to use instead. · 5 min
• 4Reply fast, and let automation helpWhy the first reply wins the booking, how to answer the same five questions in seconds, and which automations to switch on first. · 5 min
• 5Collaborations and local reachReach new people through the businesses and customers around you: collab posts, partner offers, location tags, and thanking everyone who mentions you. · 5 min