Academy / Get more customers from Instagram

Lesson 1 of 5 · 5 min

A profile that turns visitors into customers

The name, the bio, the link and the highlights, checked from the eyes of someone who found you a minute ago.

Someone liked your Reel and tapped your name. In a few seconds they decide: follow, message, or leave. Your profile must answer what this is, whether it is for them, and what to do now.

Name and bio

The name field is separate from your handle, so use it to say what you are: "Riverside Yoga | Beginners, Denver". A bio that works has four lines: who it is for, a proof point, where and when, and one next step.

Before: "Yoga. Community. Balance. Namaste". After: "Yoga for stiff beginners who sit all day. / Small classes since 2014, East Colfax, Denver. / First class free: tap the link". The first tells visitors how you feel. The second tells them what to do.

The link

Put your most important link first: booking, the shop, or the free thing you offer. Fifteen buttons make a menu, and menus make people leave.

A link can also start a chat. The automation Start a conversation from a link or QR code gives you an ig.me link. Someone taps it in your bio, lands in a chat with you, and the automation sends your schedule or booking link. It works as a QR code on the counter too. Instagram wants at least one conversation starter on the account first, which you set under Channels.

Stories vanish after 24 hours. Highlights keep them. Four are enough: Start here, Prices, Reviews, Find us.

Do it

1. Open your profile on your phone and pretend you have never seen it.
2. Rewrite the bio line that fails the five-second test.
3. Press the button below and make a link that opens a chat.
4. Put that link first in your bio.

In this course

• 1A profile that turns visitors into customersThe name, the bio, the link and the highlights, checked from the eyes of someone who found you a minute ago. · 5 min
• 2Reels and stories, the basicsWhat Reels and stories are each good for, three Reel formats you can film on your phone, and stories that start conversations. · 6 min
• 3Captions with one next stepA three part caption shape that works, why links in captions do not work, and which ask to use instead. · 5 min
• 4Reply fast, and let automation helpWhy the first reply wins the booking, how to answer the same five questions in seconds, and which automations to switch on first. · 5 min
• 5Collaborations and local reachReach new people through the businesses and customers around you: collab posts, shared offers, location tags, and thanking everyone who mentions you. · 5 min