Academy / Get more customers from Instagram
Lesson 5 of 5 · 5 min
Collaborations and local reach
Your next customer probably already follows someone near you: the café next door, the running club, the physio down the street. Working with them puts you in front of people who are nearby and already interested.
Find three partners
Look for businesses with the same customer and a different product. Some pairs that work:
- A yoga studio and a running club or a physiotherapist
- A hair salon and a wedding photographer or a bridal shop
- A dog groomer and a pet shop or a dog walker
- A bakery and a coffee roaster
- A business coach and an accountant who works with freelancers
Write down three names. Then write to one of them this week with a concrete idea, not "let's collaborate".
Four ways to work together
- A collab post. Instagram lets two accounts share one post: it shows on both profiles, and both sets of followers see it. You invite the partner from the Instagram app when you post, and they accept.
- A shared offer. "Show your running club card and get your first class free." Each of you posts it to your own followers.
- A takeover or a guest. The physio answers questions in your stories for a morning. The café's owner comes to a class and films it.
- A small event. A class followed by coffee next door. Both of you post before and after.
Local signals
- Tag the location on posts, so people browsing your area can find them.
- Name the neighborhood in the caption and the bio. People search the way they talk: "yoga East Colfax".
- Share customers' posts when they tag you, with their permission. A customer's story about you is proof their friends trust.
Thank everyone who mentions you
When a customer tags you in their story, they did you a favor in front of their friends. Thank them every time. In Postfjord, the automation Thank people who mention you in a story sends a thank-you DM when someone tags your account, by default once a day per person. Add a small gift if it fits: "Thank you for the tag! Here is 10% off your next visit." The mention shows in the inbox, with a link to the story when Meta provides one, so you can share it too.
Try it now
Write one message to a partner business with a concrete idea and a date. Then set up the thank-you for mentions, so every customer who tags you hears back.
Quick check · 3 questions
Check what stuck
Which business is a good partner for a dog groomer?
Show the answer
A pet shop. Same customer, different product. You send each other people instead of competing for them.
What does a collab post do on Instagram?
Show the answer
Shows one post on both accounts, so both sets of followers see it. You invite the partner from the Instagram app when you post, and they accept.
A customer tags you in their story. What can Postfjord do?
Show the answer
Send them a thank-you DM with the mention automation. By default once a day per person. The mention shows in the inbox, with a link to the story when Meta provides one.
In this course
- 1A profile that turns visitors into customersThe name, the bio, the link and the highlights, checked from the eyes of someone who found you a minute ago, with a before and after. · 5 min
- 2Reels and stories, the basicsWhat Reels and stories are each good for, three Reel formats you can film on your phone this week, and stories that start conversations. · 6 min
- 3Captions with one next stepHow an Instagram caption is read, a three part shape that works, why links in captions do not work, and which ask to use instead. · 5 min
- 4Reply fast, and let automation helpWhy the first reply wins the booking, how to answer the same five questions in seconds, and which automations to switch on first. · 5 min
- 5Collaborations and local reachReach new people through the businesses and customers around you: collab posts, partner offers, location tags, and thanking everyone who mentions you. · 5 min