Academy / Get more customers from Instagram

Lesson 5 of 5 · 5 min

Collaborations and local reach

Reach new people through the businesses and customers around you: collab posts, shared offers, location tags, and thanking everyone who mentions you.

Your next customer probably already follows someone near you: the café next door, the running club, the physio down the street.

Find three partners

Look for businesses with the same customer and a different product: a yoga studio and a physiotherapist, a salon and a wedding photographer, a dog groomer and a pet shop, a bakery and a coffee roaster. Write down three names. Write to one this week with a concrete idea, not "let's collaborate".

Four ways to work together

1. A collab post. Two accounts share one post, shown on both profiles. You invite the partner in the Instagram app when you post.
2. A shared offer. "Show your running club card and get your first class free."
3. A takeover or a guest. The physio answers questions in your stories for a morning.
4. A small event. A class followed by coffee next door. Both of you post before and after.

For local signals, tag the location, name the neighborhood in caption and bio ("yoga East Colfax"), and share customers' posts when they tag you, with their permission.

Thank everyone who mentions you

When a customer tags you in their story, thank them. The automation Thank people who mention you in a story sends a thank-you DM when someone tags your account, by default once a day per person. Add a small gift if it fits: "Thank you for the tag! Here is 10% off your next visit." The mention shows in the inbox, with a link to the story when Meta provides one.

Do it

1. Write down three possible partners.
2. Send one a message with a concrete idea and a date.
3. Press the button below and set up the thank-you for mentions.

In this course

• 1A profile that turns visitors into customersThe name, the bio, the link and the highlights, checked from the eyes of someone who found you a minute ago. · 5 min
• 2Reels and stories, the basicsWhat Reels and stories are each good for, three Reel formats you can film on your phone, and stories that start conversations. · 6 min
• 3Captions with one next stepA three part caption shape that works, why links in captions do not work, and which ask to use instead. · 5 min
• 4Reply fast, and let automation helpWhy the first reply wins the booking, how to answer the same five questions in seconds, and which automations to switch on first. · 5 min
• 5Collaborations and local reachReach new people through the businesses and customers around you: collab posts, shared offers, location tags, and thanking everyone who mentions you. · 5 min