Free course · 4 lessons
Write posts people stop for
A first line that earns the second, a brief Claude can write from, one clear next step, and a version that fits each channel.
4 lessons · about 19 min · Beginner · Free
Most posts are skipped in the first second. This course is about that second, and about what happens after it: the reader who stays, understands the offer and does one thing.
Four lessons. You write one real post along the way, with Claude doing the typing and you doing the deciding. It helps to have set up your brand voice first, which Get started with Postfjord covers.
When you finish: a post written, checked and scheduled that opens with a hook, ends with one next step, and fits every channel it goes to.
Lessons
- 01The first lineFive kinds of first line that make people read on, with examples for local businesses and creators, and the ones to avoid.
- 02A brief Claude can write fromThe four things a good brief says, a before and after, and how to dictate one in thirty seconds.
- 03One clear next stepWhy a post with three asks gets none, which ask fits which goal, and how Check post catches a missing one.
- 04Make it fit each channelOne post, four channels: what changes on Instagram, Facebook, Threads and LinkedIn, and how channel variants do it without writing four posts.
Start with a free workspace
Connect your channels, set your brand voice, schedule your first post. No card needed.