Academy / Write posts people stop for
Lesson 2 of 4 · 5 min
A brief Claude can write from
Claude writes well when it knows what you know. A one word brief gets you a generic post. Four sentences get you your post.
What a good brief says
- What happened or what is on offer. One concrete thing, not a topic. "Our new Saturday 9 am class", not "yoga".
- Who it is for. "Beginners who feel stiff" beats "everyone".
- One detail only you know. The number, the name, the thing a customer said. This is what makes the post yours.
- The next step. Book, comment, reply, visit. One of them.
Add a first line idea if you have one from the last lesson.
Before and after
Before: "Post about our new class."
After: "Our Saturday 9 am class is new this month. It is for beginners who feel stiff. 45 minutes, slow, no jumping. Last week a runner told us it was the first class where she did not feel lost. End with: book through the link in bio."
The second brief has everything Claude needs. The first leaves Claude to guess, and guesses sound like everyone else.
Say it instead of typing it
Press Dictate in the composer and talk for thirty seconds, the way you would tell a friend. Stop and transcribe, and the brief is there without the "um". Fix any name it misheard, then press Generate draft.
How you know it worked
The draft mentions your detail and ends with your next step. If it does not, the brief was missing one of the four. Add it and generate again.
Practice · no AI, nothing is sent
Build your brief
Fill in the four things for a post you want to write this week. The button opens the composer in Postfjord with your brief in it. Claude writes from it only when you press Generate draft there.
One concrete thing, not a topic.
A kind of person, not "everyone".
A number, a name, or what a customer said.
One of them: book, comment, reply or visit.
From lesson 1, if you have one.
Your brief
Our Saturday 9 am class is new this month. Tell people who it is for (beginners who feel stiff), what happens in it (45 minutes, slow, no jumping), and end with one next step: book through the link in bio. First line: a question a beginner would ask.
No account yet? Sign up and the composer opens with your brief once you are in.
Quick check · 3 questions
Check what stuck
Which is a good "what happened" for a brief?
Show the answer
Our new Saturday 9 am class. One concrete thing, not a topic.
What makes a post sound like yours and nobody else's?
Show the answer
One detail only you know: a number, a name, what a customer said. Guesses sound like everyone else. The detail is what Claude cannot invent.
The draft ends without a next step. What do you do?
Show the answer
Add the next step to the brief and generate again. The brief was missing one of the four. Add it and generate again.
In this course
- 1The first lineFive kinds of first line that make people read on, with examples for local businesses and creators, and the ones to avoid. · 5 min
- 2A brief Claude can write fromThe four things a good brief says, a before and after, and how to dictate one in thirty seconds. · 5 min
- 3One clear next stepWhy a post with three asks gets none, which ask fits which goal, and how Check post catches a missing one. · 4 min
- 4Make it fit each channelOne post, four channels: what changes on Instagram, Facebook, Threads and LinkedIn, and how channel variants do it without writing four posts. · 5 min