Academy / Write posts people stop for
Lesson 2 of 4 · 5 min
A brief Claude can write from
Quick recallWhich first line makes people read on?Think of your answer, then open.
Our Tuesday class was empty in March. It is full now.. A result, then how. A greeting or the brand's name first says nothing about why to stop.
Claude writes well when it knows what you know. A one word brief gets a generic post. Four sentences get your post.
What a good brief says
- What happened or what is on offer. One concrete thing. "Our new Saturday 9 am class", not "yoga".
- Who it is for. "Beginners who feel stiff" beats "everyone".
- One detail only you know. A number, a name, what a customer said.
- The next step. Book, comment, reply or visit. One of them.
Before: "Post about our new class."
After: "Our Saturday 9 am class is new this month. It is for beginners who feel stiff. 45 minutes, slow, no jumping. Last week a runner told us it was the first class where she did not feel lost. End with: book through the link in bio."
The first leaves Claude to guess, and guesses sound like everyone else.
Say it instead of typing it
Press Dictate and talk for thirty seconds, as you would to a friend. Stop and transcribe, fix any misheard name, then press Generate draft.
Do it
- Write or dictate a brief with all four parts.
- Press Generate draft.
- Check that the draft has your detail and your next step. If not, add the missing part and generate again.
Practice · no AI, nothing is sent
Build your brief
Fill in the four things for a post you want to write this week. The button opens the composer in Postfjord with your brief in it. Claude writes from it only when you press Generate draft there.
One concrete thing, not a topic.
A kind of person, not "everyone".
A number, a name, or what a customer said.
One of them: book, comment, reply or visit.
From lesson 1, if you have one.
Your brief
Our Saturday 9 am class is new this month. Tell people who it is for (beginners who feel stiff), what happens in it (45 minutes, slow, no jumping), and end with one next step: book through the link in bio. First line: a question a beginner would ask.
No account yet? Sign up and the composer opens with your brief once you are in.
Quick check · 3 questions
Check what stuck
Which is a good "what happened" for a brief?
Show the answer
Our new Saturday 9 am class. One concrete thing, not a topic.
What makes a post sound like yours and nobody else's?
Show the answer
One detail only you know: a number, a name, what a customer said. Guesses sound like everyone else. The detail is what Claude cannot invent.
The draft ends without a next step. What do you do?
Show the answer
Add the next step to the brief and generate again. The brief was missing one of the four. Add it and generate again.
In this course
- 1The first lineFive kinds of first line that make people read on, with examples for local businesses and creators, and the ones to avoid. · 5 min
- 2A brief Claude can write fromThe four things a good brief says, a before and after, and how to dictate one in thirty seconds. · 5 min
- 3One clear next stepWhy a post with three asks gets none, which ask fits which goal, and how Check post catches a missing one. · 4 min
- 4Make it fit each channelOne post, four channels: what changes on Instagram, Facebook, Threads and LinkedIn, and how channel variants do it without writing four posts. · 5 min