Academy / Write posts people stop for

Lesson 3 of 4 · 4 min

One clear next step

Why a post with three asks gets none, which ask fits which goal, and how Check post catches a missing one.

A reader who got to the end is ready to do one thing. "Book, share, follow and tag a friend" gives them four, and most pick none.

Pick the ask by your goal this week

• More bookings or sales: "Book through the link in bio."
• More leads: "Comment GUIDE and I'll send it to you." The course Turn comments into customers builds the automation.
• More reach: "Send this to someone who needs it."
• More conversation: a real question people can answer in a word.

Say exactly what to type or tap. "Comment SCHEDULE" beats "let us know if you want the schedule". Put the ask last.

Let Check post look

Press Check post under the text. The next step note turns yellow or red when the post ends without one. The same check covers the first line and any health or money promise that could mislead. It never stops you from publishing.

Do it

1. Open a draft and pick the one ask that fits your goal.
2. Make it exact and put it last.
3. Press Check post and look for a green next step note.

In this course

• 1The first lineFive kinds of first line that make people read on, with examples for local businesses and creators, and the ones to avoid. · 5 min
• 2A brief Claude can write fromThe four things a good brief says, a before and after, and how to dictate one in thirty seconds. · 5 min
• 3One clear next stepWhy a post with three asks gets none, which ask fits which goal, and how Check post catches a missing one. · 4 min
• 4Make it fit each channelOne post, four channels: what changes on Instagram, Facebook, Threads and LinkedIn, and how channel variants do it without writing four posts. · 5 min