Email campaigns

Open Campaigns under Email in the sidebar (once a workspace has email switched on) to see every draft, scheduled and sent campaign, and to start a new one.

Who you can email

Postfjord only emails people who confirmed. An automation that asks for an email in a DM can send a confirmation email, a signup form on your website sends one to everyone who signs up, and in the contact panel Ask to confirm sends one to a contact who was never asked. Each address gets one confirmation email per workspace: while it waits, a new one goes out only if the person gives the address again in a DM, at most once a day. To keep every sender's email out of spam folders, a workspace sends at most 200 confirmation emails a day and an address gets at most 3 a day from all of Postfjord. An automation's confirmation email that hits a limit waits and goes out when there is room, for up to three days.

Mark as agreed is for addresses the team typed in for someone who agreed in person, at most 20 a day and 200 in 30 days.

Starting a new email

Press New email and the page Start from a template opens. Back to emails at the top takes you back to your list, and Start from scratch on the right gives you an empty email. The page has three tabs:

1. For you: first Use again, your latest emails and the templates you saved. Then the templates made for your kind of business, then the ones for this time of year that fit it (Black Friday for a shop in November, the holidays in December), then the ones that suit any business. A yoga studio sees the Studio and gym templates, a shop the Shop ones. Postfjord goes by what you picked when you made your workspace, and if you picked nothing, by words like yoga, café or shop in your business name or your description in Brand voice. When it cannot tell, or you picked agency, you see the templates that suit any business and the ones built around a big photo.
2. All templates: every template in one gallery of tall pictures, with filters on top, so nothing is hidden.
3. Your templates: only your own: the templates you saved and the emails you wrote.

Point at a template to see Use and Preview on it. On a phone they are always under the picture. Preview, or a click on the picture, shows the whole email over the whole screen, before anything is made. Switch between Desktop and Phone at the top. The arrows on the sides, or the left and right arrow keys, go to the template before or after it in the same row. Use this template makes your email from it and opens it, and Exit preview or Escape takes you back to where you were. Use on the card makes the email at once.

In All templates the categories come first, each with a real template so you see what you get. Under them is every template in one grid. Three filters sit above it:

• Email purpose: Welcome, Newsletter, Announcement, Sales and offers, Event, Thank you, Win back, Feedback and reviews, Holidays and seasons or Personal letter.
• Style: Bold, Minimal, Editorial, Playful, Elegant or Big photo.
• Industry: Shops and brands, Studios and gyms, Local businesses, Creators and coaches, Beauty and salons, Food and drink, Services or Any business.

Each choice shows how many templates it has, and next to the filters you see how many of all the templates are shown. Pick in one, two or all three. Clear all shows every template again. A choice with no templates left is greyed out.

Press a category to see only those, with the same filters. Type in Search templates to find one by its name, what it is for or a word in it. The search looks in every template, from any tab. Back takes you to the gallery again. Start from scratch is at the top, next to the close button. Press Use this email on one of your own emails to start a new email from a copy of it.

Pictures with sample words

The pictures show each template filled in for a made up business, like Frothy Jane Coffee, with sample words and prices. That way you see how the email looks when it is done. The email you pick opens with your business name and the facts to fill in, like [Product name] or [$20], in brackets. The checks stop the email from going out until each one is replaced. With Use my brand on, the pictures show your logo and your name instead of the made up business.

Each template's own look, or your brand

Every template shows its own design: its own colors, typefaces, photos and layout. That way you can tell them apart at a glance, and the email you pick opens in the same design as its picture.

Want to see them with your brand? Turn on Use my brand at the top. Every template keeps its own design and takes your brand color for its buttons, links and lines, so you can compare before you pick, and the email you pick opens that way too. If your color would be hard to see on a template's background, that template keeps its own button color. Postfjord remembers your choice in this browser, and the Templates tab in the editor follows it. If your workspace has no brand colors yet, Use my brand first asks for your logo and two colors, saved once for every email after that. If you already picked a logo under Email settings, it asks only for the colors. You can change the colors of any email later under Style.

In Swedish too: when your email language is Swedish, every template opens with Swedish words, from the subject line to the buttons. The facts in [brackets] are Swedish as well.

Every template starts with your logo at the top, at the size it gets in the email: the logo you picked under Email settings, Logo and picture, at the size you picked there. Without a size, it is 120 pixels wide. Without a logo, it uses the one from your brand kit, and with no logo at all your business name stands there in small letters. A logo with a see-through background sits on your brand's band color, the same color as behind it in the footer, so a white logo never ends up on white, also in a template with its own colors. A logo with a solid background sits on the email's white, with a little room around it.

The templates are grouped by kind of business. Press a category at the top to see only those:

• Shop: New collection, Sale, Best sellers, Back in stock and Thank you for your order.
• Studio and gym: New schedule, Try a week, Workshop or event, We miss you and Member news.
• Café, salon and services: Menu or services, Book again, Refer a friend, and Opening hours and news.
• Creator and coach: Letter, New course or product, Free guide and Webinar invite.
• For everyone: Welcome and This month's news.

Each one has its own look: its own colors and typefaces, its own buttons, picture shapes and dividers. With Use my brand on, they keep their design and take your brand color for buttons, links and lines. They come with photos from our own photo library, chosen for each template, so the email looks finished from the start. Keep a photo, or click it and press Choose image to use one of yours. Words in [brackets], like [Collection name] or [$20], are yours to fill in: the checks stop the email from going out until they are replaced.

Six more starters are built around a big photo, one per goal: Welcome with a photo, Photo newsletter, Sale with a photo, Event with a photo, Product launch and Thank you. Each opens with your logo, then a wide photo slot, and has colors of its own for the bands, the code box and the buttons (your brand color on the buttons with Use my brand). The photo slots start empty and say what kind of photo fits there, for example "Your best seller on a clean background". To fill one, click the slot in the editor and press Choose image. Upload a photo, pick one from Media, or press Free photos under the upload box to search free stock photos when your workspace has it. The photo is copied into your own Media, so the email never loads it from another site. The checks stop the send while a photo slot is still empty, so you either add a photo or delete the block.

The other starters are a newsletter, an announcement, a launch, a sale, an event invitation, a weekly schedule or menu, a welcome email, a "we miss you" email, a customer story and a founder letter. Each one shows as a preview with your logo and business name, in its own colors or yours, with a line on what it suits best. They come with ready text, and every fact that has to be yours, like a name, price, date, time, address or quote, is in [brackets]. The checks stop the send until you have replaced them all, so an example can never go out by mistake. Every button already links to the website from Settings, Brand voice, and photo slots show a placeholder until you pick a photo.

The block editor

The editor has three parts:

1. The bar at the top: back, the email's name, Saved while your changes are stored, a switch to see the email as a computer or a phone shows it, Undo, Redo, Preview, Send a test, Share (with Send a test in it too) and Continue. A small number on Continue says how many things the checks found. Under the bar, one line shows who it goes to, who it is from and the subject. Click it to change them.
2. The panel on the left, with four tabs: Blocks (what you can add), Templates, Style (the look of the whole email) and Bo. When you click a block, the panel shows that block's settings instead. The arrow at the top takes you back to the tabs.
3. The email itself, with the text tools in a bar at the top. Until you click a text, the bar says how to start. When you click a text, its tools show there, and the email stays where it is.

A block's settings come in groups that fold: Size and shape first, then Color, Position, Frame and Who sees this. A closed group shows what is set in a small tag, like THIN or EVERYONE, so you can see it without opening the group. The panel remembers which groups you closed. Most choices are small pictures: the shape of a picture, the style of a button, a line, the columns. Press one and the email changes at once. Sizes and spacing are sliders. Drag one, or use the arrow keys, and the email changes as you go. A slider stops at the sizes every mail app can show, like small, medium and large. Colors show your brand colors by name, like Background, Accent or Light blue. Press Custom for any other color. The last custom colors you used stay next to it. On a phone, a block's settings take the bottom half of the screen, and the email stays in view above them. Drag the handle at the top of the settings up to see more groups at once, and down to close them. A tap on the handle does the same. Tap another block to change its settings next.

An email is a list of blocks: heading, text, image, button, a post card, a survey, a Share with a friend block, social icons, a divider and a spacer, plus Side by side (columns) to put blocks next to each other. Click a block to select it. It gets a thin outline and a small tab with its name in the top left corner: drag the tab to move the block. Next to the block on the right is its toolbar: Layout, Corners and Spacing (each opens a short list, and a pick changes the block at once), Design on a picture, then Move up, Move down, Duplicate and Delete. Layout is the alignment of a text, a heading or a button (a button can also be full width), the width of a picture (full width, with a margin, 75% or 50%) or the columns of a columns block. Corners are square, small or large, and a button's shape. Spacing is the room around the block. Click a text or a heading to type in it. Press Escape when you are done: the text closes, and the block stays selected, so Delete, Alt + Up or a second Escape act on it. To add a block in a certain place, drag it from the Blocks tab into the email: a blue line shows where it lands, between two blocks or inside a column, and an empty column gets a dashed outline. Let go to drop it, or press Escape to stop. You can also point between two blocks and click the + that shows up (on a phone and a tablet it is always there), or type a slash at the start of an empty text block. The Blocks tab opens on the left, with a blue note that says where the block goes. Click a block there and it lands in that spot. After a slash, it takes the place of the empty text. Press Cancel in the note, or Escape, to stop. On a phone the list opens from the bottom. A click on a block in the list on the left, or Enter when it has the keyboard, puts it right after the selected block, or at the end when none is selected. Dragging works with a mouse or a pen. On a phone, tap a block in the list to add it. The new block is selected, and the email scrolls to it. Escape closes the list of blocks without adding one, and Alt + Up or Alt + Down moves the selected block.

Text tools

Click a heading or a text and its tools float just above it, in the email. Nothing opens in a separate window. From left to right:

1. Kind: Heading 1, Heading 2, Paragraph, Label or Quote.
2. Font: the email's own, or one of the eight email fonts.
3. Size: Normal, Large, Huge or Poster for a heading, and Small, Normal or Large for a paragraph.
4. Bold, Italic and Underline.
5. Link, Color and Highlight.
6. Align left, center or right, and bullet or numbered lists in a text.
7. First name, to put in the reader's name or another field.
8. More (the three dots): Strikethrough, Clear formatting and Line spacing (Tight, Normal or Loose).

Clear formatting takes bold, italic, underline, strikethrough, color and highlight off the words you picked, or off the whole text when nothing is picked, and puts the font and line spacing back to the email's own. Links stay. Bold, italic, color and the rest work on the words you pick, or on the word at the cursor. Kind, font, size, alignment and line spacing change the whole block. On a phone the tools sit at the bottom of the screen, over the keyboard.

Try another look, keep your words

Open the Templates tab. At the top, More like this shows the templates closest to your email, each one already showing your words. The ones like the template you started from come first. Click one and your email gets that template's layout, colors and fonts at once. Your subject and preview text stay, and so do your headings, texts, buttons with their links and your own photos: each goes into the same kind of place in the new layout, in order. Words the new layout has no place for, and your other blocks like cards, products or a survey, are added at the end of the email, so nothing you made is lost, and a note says how many. An email that would then be longer than 60 blocks keeps its look, and a line says to remove a few blocks first. Press Undo on the note, or at the top, to go back to how it was in one step. Show more shows more templates.

Design a picture for the email

Press Design on a picture block, in its toolbar on the email or next to Replace in its settings. Pick a size: Email header (600 × 200), Email banner (600 × 300), Email square (600 × 600) or Product collage (600 × 400). The design editor opens on it, in your brand. Make the picture and press Share, Save to Media. The editor closes and the picture is in the email, and a line at the top says so. It is drawn at twice that size, so it stays sharp on a phone. To change it later, press Design on the picture again: the design opens as you left it. Save again and the new picture takes the old one's place. The design also stays under Design, Saved designs.

Where Design in Canva is on for your workspace, Design in Canva sits next to it. It opens Canva with the same email sizes, or the Canva design the picture came from, and the finished picture goes into the block. See Design in Canva.

To take something back, press Undo at the top or Cmd or Ctrl + Z. Redo, or Shift + Cmd or Ctrl + Z, puts it back again. While you type in a block, Undo first takes back what you typed there, a few words at a time. When there is nothing left to take back in that block, it goes on to the changes before it. A block you delete goes at once, with no question first. A note at the bottom says Block removed. for about 8 seconds: press Undo on it to get the block back with all its text. Undo at the top still brings it back after the note is gone.

Blocks side by side

You can put two or three blocks next to each other, like a picture and a button.

1. Click one of the blocks.
2. Look under Side by side at the bottom of its settings in the panel on the left (on a phone: Side by side in the bar at the bottom).
3. Pick the block above or the block below.

The two blocks keep their words, picture and link. The upper one goes on the left. To take a block out again, pick Move out of columns in the same place: it goes right under the row. Undo takes either step back.

You can also add empty columns from Columns at the bottom of the Blocks tab. Each layout has a small drawing: 1:1, 1:2, 2:1, 1:3 and 3:1 (a narrow column next to a wide one, good for a small picture beside text), three of the same width, or four of the same width. An empty column shows + Add block: click it, and pick what goes there in the Blocks tab on the left. An empty column shows as empty space in the email you send, so fill it or pick a layout with fewer columns. Type "side", "next to" or "columns" in the search box above the blocks to find it. Headings, text, pictures, buttons, post cards and spacers can go side by side. A logo, divider, Social links, survey or Share with a friend block cannot. On a phone, the email puts the blocks one under the other, so they stay big enough to read and tap.

The text tools are one bar at the top of the email, like the bar in Design. They show up there when you click a text or a heading. If the email is narrow, scroll the bar sideways to see the rest: the text style (Heading, Body, Intro, Small print, Label or Quote), Bold, Italic, Underline, Strikethrough, Link, Color, Highlight, alignment, bulleted and numbered lists, and First name. Changing the style from Heading to Intro, or back, keeps the words. Underline and strikethrough show in every mail app. Through the API and MCP they are written <u>underlined words</u> and ~~struck words~~.

To put a link on some words, pick the words with the mouse and press Link in the text tools, or press Cmd or Ctrl + K. Type the web address and press Enter. If no words are picked, the word under the cursor gets the link. To set where a button or a picture goes, click it and type the address in Button goes to or Picture goes to, right under it. You can type a short address like yoursite.com: Postfjord puts https:// in front, and an email address like hello [at] yoursite.com becomes a link that writes an email. If a link still will not work, a short note under the field says why, and the checks list it with the block it is in.

Click a link on the email to see where it goes. The email never opens the website itself. A linked word shows a small card with the address and Edit, Remove link and Open. Open shows the address in a new tab, and your email stays where it is. On a computer, a button or a picture has Open and remove right next to the address field under it. On a phone, a tap on any link shows the card.

An email cannot link a phone number. Many mail apps on a computer open an empty tab for a phone link, so write the number in the text instead, or link to a page with it.

To give some words their own color, pick them and press Color next to Link in the text tools. Pick one of your brand colors, or press the color square under them for any color you like and then Done. If no words are picked, the word under the cursor gets the color. Default takes the color away, and the words go back to the block's Text color. Linked words keep their color, so a link can be green instead of your link color. The color shows in Gmail, Outlook and Apple Mail. The checks warn when a color is hard to read on the block behind it, and stop the send when it would disappear. Through the API and MCP, colored words are written [the words]{#e4572e}.

To highlight some words, like a marker on paper, pick them and press Highlight right after Color. Pick yellow, green, blue or pink, one of your brand colors, or your own color and then Done. None takes the highlight away. If no words are picked, the word under the cursor gets it. The highlight shows behind the words in Gmail, Outlook and Apple Mail. The checks read highlighted words on their highlight, so white words on a yellow highlight stop the send. Through the API and MCP, highlighted words are written [the words]{bg:#fff3a3}, and with a color too [the words]{#e4572e bg:#fff3a3}.

Text and headings support bold, italic, underline, strikethrough, links, color and highlight on some words, bullet and numbered lists, and a merge tag for the recipient's first or last name with a fallback word for anyone missing it. Press First name in the text tools to put one in, and type the word to show when a name is missing. A block's settings in the panel on the left set alignment, padding, the image or link a block points to, and alt text for images. It has two colors, each named for what it changes: Text color colors the words of a heading, a text block or a button, and Background color fills the block behind them. Automatic under Text color lets Postfjord pick a readable color for you. For text it also sets a style (body, intro, small print, label or quote), for headings a Size (small, medium, large, huge or poster), and for both a typeface: the email's, or one of the eight in Email style. A block with its own background color picks light or dark text by itself while Text color is on Automatic, so the words stay readable. A text color you pick yourself is kept, and the checks stop the send if it would disappear on its background.

Crop a picture

Click a picture in the email and press Crop in its settings, next to Replace.

1. Pick a shape: Free, Square, 16:9, 4:5 or 3:1 banner.
2. With Free, drag the box to move it and its corners to change its size. With a fixed shape, drag the picture to choose what shows and use Zoom to get closer. The arrow keys work too.
3. Press Crop and use.

The cropped picture is saved as a new picture in your Media, named after the photo with "crop" at the end, and the email uses it a few seconds later. Your original photo never changes, and its alt text stays on the block. A crop counts as one resized picture of the day, like Resize in Media, and toward your storage. A GIF cannot be cropped, because it would stop moving.

Column layout and order on phones

Click a columns row to see its settings. Columns shows every layout as a drawing, and a click changes it. Pick a layout with fewer columns and the blocks of the columns that go move into the last column that stays, so nothing is lost. A layout is greyed out when those blocks would not fit there (a column holds 6 blocks).

Stack on phones puts the columns one under the other on a phone. Under it, On phones picks which column comes first: Left first, or Right first when the picture is on the right and should still lead on a phone. A computer always shows the columns left to right. Switch the top bar to the phone width to see it.

Frame

Text, picture and columns blocks have a Frame in their settings: a Border (none, thin or medium) with its own Border color, and Corners (square, small or large). A block with a background and a frame becomes a card with its own corners, set in from the edges of the email. A framed picture gets the same round corners on the picture itself. Outlook on Windows shows the border with square corners. Every other mail app shows the corners too.

Big headings, buttons and lines

Pick a block and look in its settings on the left:

1. Headings: Size goes from Small and Medium up to Large, Huge and Poster. Poster is the biggest. It is 80 pixels on a computer and 52 on a phone, good for a sale or one big word. Capital letters puts the heading in capitals, and Space between letters makes the letters sit tight, normal or wide. A label (the text style above a heading) has the same two settings. A label is in capitals unless you turn them off.
2. Buttons: pick Filled, Outline or Text link. A text link is underlined words with an arrow after them, with no box, for a quiet "Read more". Size is small, medium or large. Shape is square, rounded or pill. Email style keeps the corners from the Style tab. Every mail app shows the size. Outlook on Windows shows square corners.
3. Dividers: Line is thin, thick, short (a small line in the middle), dotted or three dots. Line color picks your own color. On Automatic, the thick, short and three dots lines take your button color, and the thin line stays light grey.

A block you have not changed keeps the look it had.

Logo at the top

Pick the logo at the top of the email and look in its settings on the left:

1. Logo size: Small, Medium or Large. Small is 40 pixels high, like the logo at the top of the emails Postfjord sends you. Standard keeps the logo as it was.
2. Show the name next to the logo puts your business name beside the logo, in the font of your headings, and moves the logo to the left. The name comes from your sender details under Email, Settings. Until you add one, the logo's description shows.
3. Colored band behind the logo puts the logo on your band color. The name then turns white or dark, so it is easy to read.

Every mail app shows the logo and the name side by side, Outlook on Windows too. A logo you added before keeps its look.

Background boxes

A background box puts one color, two colors or a photo behind a few blocks, like a big headline on a photo at the top of the email. It can be as wide as the email or go edge to edge across the whole mail app.

1. Add one: in the Blocks tab, press Add a background box. It comes with a heading and a text on your band color. Or pick a block and press Put in a background box at the bottom of its settings.
2. Pick what is behind the blocks: One color, Two colors (the top color fades into the bottom one) or Photo. A photo comes from your media, like any picture. Pick a Veil over the photo, dark or light, so the words are easy to read on it.
3. Set Room above and below and How wide: As wide as the email or Edge to edge.

The words turn white or dark by themselves, so they read on the box. To open a box's settings, press the small Box tab at its top right corner. A block you add under a block in a box goes in the box too. To move a block in or out, use Join the box above, Join the box below or Take out of the box in its settings, or drag it between two blocks of a box. Move up and Move down in the box's settings move the whole box. Remove the box keeps the blocks and takes the background away.

Outlook on Windows shows the photo too. It shows one color in place of two colors. When a mail app shows no pictures, people see the Color under the photo, and the words still read on it. A photo with no veil gets a note in the checks: look at the email on your phone to make sure the words are easy to read.

Picture shapes and badges

Pick a picture and look under Size and shape in its settings:

1. Shape: Rounded, Circle or Arch (round on top). A circle is always square, so a face or a product sits in the middle. A circle or an arch takes half the width of the email, in the middle, and you can change that under Picture size. Before the block has a picture, the empty slot shows the shape.
2. Format: As it is, Square, Tall or Wide. Postfjord trims a copy of your picture from the middle to that format, so every mail app shows the same picture. To choose which part of the picture stays, use Crop first. Your picture in Media stays as it is.
3. Badge: a few words, like "New" or "25% off", on a small colored label at the top left or top right corner of the picture. Badge color is your button color unless you pick another.

Outlook on Windows shows the cut picture with square corners. The badge sits on the top edge of the picture, like a tab, in every mail app, Outlook included. Mail apps can't lay a label on top of a picture in a way that works everywhere, so we put it on the edge.

Cards

The Cards block puts 2 or 3 cards side by side, each with a picture, a title, a short text, a price, a badge and a link. Use it for classes, products, team members or offers. It needs no shop.

1. Set how the cards look under Size and shape, below the cards: Cards in a row (2 or 3), Card (a light color or a thin border), where the Words sit, and the Link as a Button or a Text link with an arrow. Shape and Format are the same for every card, so the cards line up.
2. Fill in each card: Choose image, Title, Short text, Price, Badge, Button words and Link. Leave out what you don't need. Move a card with the arrows. A block holds up to 6 cards.
3. A card with a picture also has Alt text for the picture: a few words on what the picture shows, read aloud to people who cannot see it. The checks remind you when it is empty. A picture from Media brings its own alt text when it has one.

On a phone the cards sit one under the other. The picture, the title and the button of a card all go to its link. The checks stop the email while a card has button words and no link.

Social icons in the email

The Social links block shows round icons that link to your social accounts, like Instagram and Facebook, and your website. You do not type any links:

1. Add Social links from the list of blocks.
2. In the block's settings on the left, tick the networks you want. Postfjord fills in the address from your connected accounts. A network without one gets a field: type the address, like instagram.com/yourname.
3. Press Save the list.

The ticked networks are one list for your whole workspace. The same list decides the icons in the footer of every email, so a change here changes the footer of your other emails too. You can also change it under Email settings. Only the workspace owner can change the list, and the sender has to be saved first.

Website adds an icon for your website from Brand voice. It is set for this email only. If Brand voice has no website, you can type one for this email. Heading puts a short line above the icons, like "Follow us", and the alignment buttons put the icons left, in the middle or right. The plain-text version of the email lists the same links as words.

A Social block made before 2026-10-07 keeps the links that were typed in it, and now shows them as icons too. Press Use the shared list to have it follow the list instead. Links that the list does not have yet are added to it, so no address is lost. While the list still follows your connected accounts, the addresses typed in the block are used. Once someone saved the list, its own addresses stay.

On a tablet, or a computer window between 768 and 1279 pixels wide, the panel opens over the email so the email keeps its width. Press Blocks and style above the email to open it (it says Block settings while a block is selected), and the cross or Escape to close it. While you drag a block from it, the panel steps aside so you can drop anywhere in the email.

On a phone the panel opens from the bottom: press Blocks in the corner of the email. Select a block to see Edit, Style, Move up, Move down, Side by side, Duplicate, Rewrite and Delete in a bar at the bottom. Style opens the block's settings. A button or a picture also gets Link, where you type where it goes. While you type, the text tools sit at the bottom of the screen, right above the keyboard.

Email style

Open the Style tab in the panel on the left. It changes the whole email at once:

• Text font: the typeface of the words. Pick from classic sans (Helvetica), classic serif (Georgia), modern (Inter), round and wide (Montserrat), elegant serif (Playfair Display), book serif (Lora), tall and narrow (Oswald) or typewriter (Space Mono).
• Heading font: the typeface of headings and labels. Same as the text uses the text font.
• Headings: bold or regular. Regular also makes the small label text above a heading regular.
• Text size: small, normal or large for body and intro text.
• Colors: around the email, the email's background, text, small print, the logo band and footer, buttons, the text on buttons and links. Automatic lets the button text and links follow the other colors.
• Corners: square, rounded or round, for buttons and the email.
• Use my brand colors takes the colors and typeface from Settings, Brand.

A block keeps its own color or typeface when you gave it one. An automation's email also has its Web version switch here.

Apple Mail and the iPhone show all eight fonts. Gmail and Outlook show the first two as they are, and in place of the other six they show a common font that looks close: Helvetica or Arial for the sans fonts, Georgia for the serif fonts, a narrow Arial for Oswald and Courier for Space Mono. The fonts come from Google Fonts, so a mail app that shows them asks Google for the font file. Only the first two fonts load nothing. The web version of an email shows the common fonts.

Email apps show fonts in two weights only, regular and bold, so there is nothing in between. On Apple devices, text in Postfjord emails is drawn a little finer, so light text on a dark background does not look heavy.

Blocks only some people see

Any block can go to some people only. One email can then say one thing to your members and another to everyone else.

1. Select the block.
2. In the block's settings on the left, open Who sees this and pick a picture under Show to: People with a tag, People without a tag or People in a segment.
3. Pick the tag or the saved segment.

Everyone else gets the email without that block. In the editor the block has a small Some people label. A block set to Everyone goes to everyone, as before.

Postfjord looks at each person when their email is sent, not when you write it. So a tag added the day before counts. A person who has more than one contact with the same email counts with the tags of all of them.

Preview has a list called Show the email as. Pick a group to see the email the way they get it, or Everyone to see every block. The checks warn you when a block points to a tag or segment that was deleted. They also warn when some people would see no block at all. Postfjord never sends those people an empty email. It skips them, and the skipped emails do not count toward your month.

A survey in your email

A survey block asks one question with a row of numbers to tap: 1 to 5, or 0 to 10 for the classic "How likely are you to recommend us?" question.

1. Add a Survey block.
2. Write the question.
3. Pick 1 to 5 or 0 to 10. You can add a word under each end, like "Not at all" and "Very much".
4. Give it a short name, like class-feedback.

When someone taps a number, a small page opens with their answer and a Send my answer button. The answer is saved when they press it. The extra press is on purpose: some company mail filters open every link in an email by themselves, and without it they would answer for the reader. The person gets a tag like survey-class-feedback-5, and the field survey_class_feedback on their contact holds the number. If they tap another number later, the new answer replaces the old one and the old tag goes. Use the tag to start an automation, for example a thank-you email for a 5, or to build a segment.

Mail services open links in emails to check them for danger. Opening the link saves nothing. Only the thank-you page saves the answer, so a check that only opens the link does not answer for someone.

Nothing is saved for someone who unsubscribed, whose address stopped working, who marked an email as spam, who asked your chat automation to stop, or whose contact was deleted. In the editor, the preview and a test email the numbers are not links.

Products from your Shopify store

A Products block shows one to three products from your Shopify store side by side, each with its picture, name, price and a Buy button that opens the product. On a phone the products sit one under the other.

1. Add a Products block. The list of your store's products opens.
2. Pick a product. Add up to three, and use the arrows to change the order.
3. Change the words on the buttons if you like, for example "Shop now".

The email shows each product as it was when you picked it: the name, the price and the picture are saved in the email. If a price changed in your store, press Refresh from store before you send. Without a connected store the block says so, with a link to Settings, Apps, Shopify.

A video in your email

Email apps do not play video, so a Video block shows the video's picture with a play button on it. A tap opens the video.

1. Add a Video block.
2. Paste a link from YouTube, Vimeo, TikTok or Instagram.
3. Press Get the video's picture. Postfjord fetches the video's own picture, draws the play button on it and saves it in your Media.

If no picture comes back (some Instagram posts, or a private video), press Upload your own picture and pick one from Media. Postfjord draws the same play button on a copy of it, so people can see it is a video. Your own picture in Media stays as it was. A tall picture keeps its whole shape, nothing is cut off. A picture for a video somewhere else works the same way. Write a few words under Describe the picture for people who cannot see it.

An event with calendar buttons

An Event block shows a class, a workshop or an open house with its name, day, time, place and an optional link. Under it the email adds two buttons: Add to Google Calendar, and Add to Apple or Outlook, which opens a calendar file.

The times are in your workspace's time zone, and the email says which one, for example "6:00 PM to 7:30 PM, New York time". An end time before the start means the event ends the next day. Without an end time, calendars get one hour.

The calendar file holds only the event: no name or address of the person who taps it. In the editor and the preview the Apple and Outlook button goes nowhere; a test email and a real one have the working link. The web version of the email shows the Google button only.

The footer

Every email ends with the same footer, in your brand's colors: your logo (the footer logo from Email settings, or else the logo at the top of the email), your company name, address and website, icons linking to your social accounts, why the reader gets the email, and the unsubscribe and report abuse links. You see it under the email while you edit. It is not a block, so it cannot be removed: the law requires the address and the unsubscribe link in every marketing email.

Change what it shows where it comes from: company and address under Email settings, at the top of Campaigns; logo and colors under Settings, Brand kit; website under Settings, Brand voice; social icons under Email settings, in Social icons in the footer. The footer ends with a small "Powered by postfjord.com". The website has to start with https://, and Postfjord checks it before each send the same way it checks the links in the email.

Logo and picture

Under Email settings, in Logo and picture:

1. Show the logo in the footer shows your logo above your company name. Press Choose logo to pick it from Media or upload it there, and pick a size: Small, Medium or Large. Without a logo picked here, the footer shows the logo at the top of the email, if the email has one. Untick the box for no logo in the footer.
2. Press Choose picture to add a wide picture. It is a landscape picture that runs across the whole width of the email, edge to edge. A picture about four times as wide as it is tall works best. Postfjord saves every upload as a JPEG, so a see-through sky turns white. A square or tall picture shows very large there, so Postfjord says so and offers Use as logo instead.
3. Pick where the picture goes. At the top puts it as a band across the top of the email, above your first block, so the email opens with it. At the bottom puts it at the end of the footer, below "Powered by". At the top, give the bottom edge of the picture the same color as your first block. At the bottom, give its top edge the same color as your footer. Then the two blend. If you never picked, the picture is at the bottom.
4. Press Save.

You see the picture where it goes in the editor and in the preview. The plain-text part of the email has no pictures, so nothing changes there.

Your next emails get the new footer, and so do scheduled emails and automations when they go out. Only the workspace owner can change it, and the sender has to be saved first.

Social icons in the footer

Until you pick them yourself, the footer has an icon for each Instagram, Facebook, TikTok and YouTube account connected under Channels. A Facebook Page links to its own name, like facebook.com/yourpage, once you press Reconnect under Channels. To choose them yourself, here or in the Social links block of any email (it is the same list):

1. Open Email settings at the top of Campaigns and find Social icons in the footer.
2. Tick each network you want: Instagram, Facebook, TikTok, YouTube, LinkedIn or X.
3. Type the link to your page on it, like instagram.com/yourname. Each link has to be on that network's own site, and a link that sends people on to another site is refused.
4. Press Save icons.

From then on, the footer shows exactly the icons you saved, also when you connect another account later. Use my connected accounts goes back to the icons from Channels. An email that is already going out keeps its footer. A scheduled email or an automation uses the icons saved at the moment it goes out. Only the workspace owner can change the icons, and the sender has to be saved first.

Preview

The Preview button shows the email at desktop and phone width, with a real contact's name filled in or the fallback text, images on or off, and a plain-text view. Pictures show at first. Untick Show images to see the email as an inbox that does not load pictures: each picture becomes its alt text in a dotted box. When some blocks go to some people only, Show the email as shows it the way one group gets it. A dark mode toggle gives an approximate idea of how the email inverts, since real dark mode rendering varies by inbox.

Checks before you send

The checks run as you work. The number on Continue in the top bar says how many things they found: click it to see the list. If something must be fixed before you send, Continue opens the list first, with Continue anyway to set up the rest. The list names anything worth fixing: an empty subject or preheader, a link with no address, a link that will not work or that is not secure, vague link text like "click here", a merge tag with no fallback, a missing image or a photo slot that is still empty, poor color contrast (also when the text colors of the whole email are hard to read on its background, like grey words on a dark blue email), hidden text, an oversized image, and the total size of the email. Each finding names the block it is in, like Button or Picture, and clicking it jumps there. A few checks, like whether a link actually answers, only run once you are ready to send.

Inbox score

At the top of the list, the Inbox score says how likely the email is to reach the inbox instead of spam: Good, Fair or Poor. Under it are the three things to fix first, each with what to do. Click one to jump to its block.

The score looks for what spam filters look for:

1. A subject in capitals, with "!!" or three "!", or with words like "cash", "urgent" or "act now".
2. Mostly pictures and few words, and pictures with no alt text.
3. Short links, like bit.ly, and link words that show one website while the link goes to another.
4. More than 25 links.
5. An email over 102 KB, where Gmail cuts it off and hides the end.
6. No preview text.

Every email also needs your postal address and an unsubscribe link. Postfjord adds both to the footer of every email. The address comes from your Email settings, and an email cannot be scheduled while it is missing. The editor's score does not show this: Postfjord checks it when you schedule, and Bo's check counts it in the score.

Postfjord runs the score itself. Your email is not sent to another service to be scored. The score never stops a send: only the checks that must be fixed do.

Get your email ready

An email opens on its setup page. It has five rows, and a bar at the top says how many are done, like 3 of 5 done. Click a row to open it, fill it in and press Save. A done row gets a green tick and shows what you picked.

1. To: who gets it. Pick Everyone who said yes, People with a tag or A saved segment. With tags, tap one or more: a person needs just one of them to get the email. A big number shows how many people get it. It counts only people who said yes to your emails, so someone with the tag who never said yes is not counted and does not get it.
2. From: the name people see, with the hint to use something they know, like your business name, and the address it comes from. If your own domain is set up, the email comes from it. Only the owner can change the name, and it changes for every email.
3. Subject: the subject line and the preview text. Preview text shows in the inbox right after the subject. Press the small Claude button in a field for ideas, and tap one to use it.
4. Send time: Schedule and pick a day and time, Send now, or Later if you are not sure yet. The time is in your workspace's time zone, and the row says if a big list will take more than one day.
5. Content: a small picture of the email and Design email, which opens the editor. The row is done when the email has blocks and the checks have nothing that stops a send.

The email remembers who it goes to. You can set it on the setup page, in the Send screen, or ask Bo or an AI app to draft an email "to everyone with the tag yearly pass". If a tag or segment it goes to is deleted, the To row turns red and the email cannot be sent until you take it out or pick another. It never goes to more people than you picked.

While you design, the To, From and Subject of the email show in a bar above the editor. Click one to go back and change it. Continue at the top of the editor also goes back to the setup page.

Under the rows you can make a social post about the email with Share this email (below), and read how to send it again to people who did not click.

Send or schedule an email

Sending is in early access: Postfjord switches it on for each workspace. Until then you can get the email ready, and the setup page says sending is not on yet.

1. Fill in all five rows on the setup page.
2. Press Send a test to me first if you like. The test goes to the email you log in with, marked [Test]. You can send 20 tests a day.
3. Press Send or Schedule at the top. The Send screen shows who gets it, how many people that is, and when.
4. Press Change under Who gets it to pick other people. The change is saved on the email.
5. Press Send to and the number, or Schedule.

A short line under the number says what happens next, like "Everyone gets it the same day". Details shows the rest: how many emails you have left this month, the daily limit, and what happens with a first email.

Test two subject lines

Not sure which subject line works better? Test both. A small group of your list gets one of the two, and the rest get the one that wins. This is often called an A/B test.

1. Press Send or Schedule at the top, like for any email.
2. Under Subject test, pick Test two subject lines. Subject A is the subject your email already has.
3. Write Subject B. You can also write a second preview text. Leave it empty and both subjects use the same one.
4. Pick the Test group: 10 to 50 percent of the list. It is 20 percent if you change nothing. Half the group gets A and half gets B.
5. Pick how long to Wait before picking: 1 to 24 hours. It is 4 hours if you change nothing.
6. Pick Who picks the winner. With Postfjord picks, the subject more people clicked goes to the rest by itself. With I pick, you see the numbers and choose, and the rest wait until you do.
7. Press Send to and the number, or Schedule. Send a test to me sends you two tests, one with each subject.

Postfjord picks by clicks, and each person counts once. One person who clicks five times, from a phone and a laptop, counts once, and two people at the same office count as two. A click in the first minute after the email went out does not count for the test, because some mail services open every link when the email arrives, to check it. Opens only decide when the clicks are the same. Apple Mail opens every email by itself when it arrives, so opens look higher than they are and say little about which subject people liked. When clicks and opens are both the same, subject A goes to the rest.

Each subject must reach at least 10 people, so a number can never point at one person. The Send screen tells you when the list is too small for the test group you picked, and how many people you need. If fewer people are left when the email goes out, everyone gets subject A.

While the test runs, the email's page shows both subjects, how many people got each, and how many clicked. You can pick a winner before the wait is over: press Send A to the rest or Send B to the rest. When it is done, the page and the report say which subject won and why.

The test group counts toward your daily limit and your month like everyone else. When more than 1,000 people are left after the first small group, an email goes out in hourly steps, and the test group is part of those steps. Once a subject wins, the rest go on in the same hour's step, so the hour does not start over, in steps of a quarter of the people left after the test when that is more than 1,000. Unsubscribes, bounces and the other checks work the same as for any email. When it is your first email, the small group sent first comes before the test.

Share, copy the HTML or open in Gmail

Press Share at the top of the editor:

• Send a test: one copy to your own inbox, where sending is on for your workspace.
• Copy HTML: the email as code, for another email tool. Your Postfjord unsubscribe link is not in it, so add the other tool's own.
• Open in Gmail or Open in Outlook: Postfjord copies the email with its look and opens a new draft with your subject in a new tab. Click in the message and paste (Cmd or Ctrl + V), then send it from there. Postfjord never signs in to your Gmail or Outlook. Outlook opens Outlook.com: with a work account, open your own Outlook and paste there.
• Your email on the web: the web version's switch and link, as described under Your email on the web.

A line in the menu says what was copied and what to do next.

Share this email

Create a social post makes one post draft for every channel you have connected, about your email. It has the email's first picture, a link to your emails on your postfjord.page address, and a text for each channel that Claude writes from the email. Its time is set to 30 minutes after the email goes out. Nothing is posted: the composer opens, you check the post and press Schedule yourself. On Instagram, which does not take links in a post, the link goes in the first comment. If Claude cannot write the text, the post starts with your subject and preview text.

Who gets it. Only people who said yes to your emails get it, and only once, even when they wrote their address in two ways. Nobody who unsubscribed or whose address stopped working gets it. People you moved over from Mailchimp get emails once Postfjord has looked at the import. People who are paused because they did not answer an email that asked if they want to stay (see Email automations) do not get it either.

How fast it goes out. A workspace sends at most a set number of emails a day: 200 on Free, 2,500 on Solo, 7,500 on Studio and 20,000 on Agency. In a workspace's first 14 days of sending it is lower, so mail services can get to know you: 500 a day on days 1 to 3, 1,000 on days 4 to 7 and 2,500 on days 8 to 14. Day 1 is the day your first email or automation email goes out. A bigger list goes out over several days, and the screen shows when the last part goes. Your first email goes to a small group first, and to everyone else about two hours later if nothing went wrong. When Postfjord sends the rest sooner, the small group is still checked for the full time (a day when the list has people you imported), and the email pauses if too many people mark it as spam or too many addresses do not work. A first email to more than 1,000 people waits until Postfjord has looked at it, within one working day. That counts the people it goes to when sending starts, so a list that grew after you scheduled it waits too. A workspace can have 50 emails scheduled or waiting at once. These limits keep your emails, and everyone else's, out of spam folders.

Emails each month. Each person an email goes to uses one email from your plan: 3,000 a month on Free, 10,000 on Solo, 30,000 on Studio and 100,000 on Agency. The size of your list is never limited: you pay for the emails you send. Tests do not count. If an email needs more than you have left, it pauses before anything is sent, and you can ask Postfjord for more.

Change or stop it. Open a scheduled email and press Edit to turn it back into a draft, fix it, and schedule it again. While it is being sent you can Pause it and Resume it, or Cancel sending. Emails you did not send are given back to your month. Once everyone on the list has it, Pause and Cancel go away, even while the small group is still checked: there is nobody left to stop it for.

When it pauses by itself. If too many addresses do not work, too many people unsubscribe or mark it as spam, or mail services start to block it, Postfjord pauses the rest and emails the owner. Nobody else gets it until Postfjord has looked at it, and we write to you within one working day. People who already got it are not affected. Reach the inbox has the exact lines, and Sending health in Email settings shows your numbers for the last 30 days.

What you see afterwards. Open a sent email to see how many got it, how many it did not reach, how many unsubscribed or marked it as spam, and how many clicks each link got. We count clicks on each link, and your team never sees who clicked. Postfjord only keeps that a person clicked in three cases. Two are in automations: a link you pick to start an automation, and the links in an automation email that a later yes or no email checks. See Email automations. The third is sending again to people who did not click, below. To count a click once when someone opens a link many times in the same hour, Postfjord keeps a scrambled code made from their internet address. The code expires two hours after it is made and is deleted after that, usually within a day. Press See the report for all the numbers.

The report

Sending is in early access, and so is the report. Open Email, press Reports, and pick an email. Or open a sent email and press See the report. The list shows every email that went out, with its main numbers side by side.

The report of one email shows:

• Sent and Delivered: how many emails went out, and how many the mail services took in.
• Opens: only when Postfjord has switched on counting opens for your workspace. The number is opens counted, including automatic opens. It is not unique people: one person who opens the email three times counts three times. Apple Mail opens every email by itself when it arrives, and the report says how many opens came from it. Opens that come straight from a reader's device count once per internet address and hour. Opens through Gmail's, Yahoo's or Apple's image servers may count each time, since many readers share those servers. An email counts at most 20 opens for each person it reached.
• Clicks: in total and on each link.

Clicks and opens show once the email has reached 10 people. Before that the report says "Too few to show", so a click can never point at one person.

• Unsubscribed: and how: with the button in the reader's mail app, or with the link at the bottom of the email.
• Did not arrive: addresses that do not work. Postfjord stops emailing them. Next to it, how many could not arrive for now, for example because the mailbox was full. Mail services try those again.
• Marked as spam: people who pressed Spam in their mail app. Postfjord unsubscribes them at once.
• Survey answers: for each survey in the email, how many people picked each number, how many answered and the average. Each person counts once, with their last answer.
• Over time: bars for the first hour, the next hours and the next days after sending started. Pick what to see: delivered, opens, clicks or unsubscribed. A bar for opens or clicks shows a number only from 5 up. Fewer says "Under 5", so a bar can never point at one person.

Percentages are of the emails sent, or of the emails delivered where that says more. The numbers are counted again when you open the report, or press Update numbers, once they are more than a few minutes old. Download as a spreadsheet saves all of it as a CSV file.

About a month after an email finished sending, Postfjord counts its numbers one last time and keeps them as they are. The report shows the same numbers a year later, after the details behind them are deleted. Opens, clicks and survey answers that come in after that last count are not added to the report, though a survey answer still tags the contact. Sales and bookings from the email's links keep counting.

Fix a link after sending

A wrong link in an email that went out can be fixed from the report:

1. Press Change link next to the link.
2. Type the right address. It has to start with https:// and be on the same website this link pointed to when the email went out.
3. Press Save.

Everyone who clicks from now on goes to the new page, also people who got the email before. Postfjord checks the new page first, the same way it checks links before sending. A link cannot be sent to another website, not even your own: make a new email for that. Links in the footer, and links to a link service such as bit.ly or Linktree, cannot be changed at all, since a new page there could lead anywhere. The same goes for sites where anyone can put up a page or a file, such as Google Docs, Google Forms, Dropbox or GitHub. If the new page sends people on to another website, the change is refused too. So is a change while the safety check cannot run: try again a few minutes later. An email that Postfjord looked at before it went out keeps its links as they were checked. You can try a change 20 times an hour for each email. This keeps a link that passed the checks from being turned into a link somewhere else after it went out. The report shows when a link was changed and where it pointed before.

Send again to people who did not click

Some people miss an email the first time. You can send it once more, with a new subject, to the people who got it and did not click a link in it.

1. Open the report of an email that has finished sending.
2. Press Send again to people who did not click.
3. Write a new subject, or press Suggest subjects with Claude and pick one. The rest of the email stays the same. A link you changed from the report goes to its new page.
4. Pick a time. We suggest three days after the first email, at the same time of day. It has to be within 30 days of the first email.
5. Press Schedule.

Who gets it. People the first email reached, minus everyone who clicked a link in it. People who unsubscribed, whose address stopped working, who marked an email as spam or who stopped getting your emails since then do not get it. Someone who signed up after the first email does not get it either.

Why clicks and not opens. Apple Mail opens every email by itself when it arrives, so an open does not tell you someone read it. A click does. So Postfjord looks at clicks only, and someone who read the email but did not click gets it again.

Once for each email. Each email can be sent again one time. The report of the first email shows the second one and its numbers, and the report of the second one links back to the first. The second email goes out like any other: the same daily limits, it uses emails from your month, and it pauses by itself when something goes wrong. You can open it to Edit it or Cancel sending before it goes out. If you cancel it before it starts, you can send the first email again.

In early access. To leave out the people who clicked, Postfjord has to remember who clicked. It does that only for emails sent after Postfjord switched it on for your workspace. On an email sent before that, the report says it cannot be sent again this way. We keep only that the person clicked, not which link or when, and nobody in your team can see it. It is deleted after 45 days, or at once when you delete the contact.

This week's posts as an email

Your posts can become a newsletter by themselves. Open Email settings and find Emails from your content.

1. Turn on Make an email from this week's posts.
2. Pick the day and the time, in your workspace's time zone.
3. Pick Keep it as a draft or Send it.
4. Press Save. Only an owner can change it.

On that day, Postfjord takes the posts you published in the last 7 days, at most the newest 8. Claude writes a heading, a short intro and a few lines about each post in your brand voice. Each post gets its picture and a link to it on Instagram, Facebook or wherever it went out. The email uses your brand colors and footer, like any email you make. A week with no posts makes no email, and a week never gets two.

Writing it uses your AI budget. If the budget is spent, the email is still made, with your posts' own words, and it waits as a draft.

Your blog as an email

If your website has a blog, new blog posts can become email too.

1. Under Your blog as an email, paste the address of your blog's feed. Most blogs have one at /feed or /rss.xml, for example https://example.com/feed. Both RSS and Atom work.
2. Pick One email per blog post or One email a week.
3. Pick the time, and for one a week the day.
4. Pick draft or send, and press Save.

Postfjord checks the address the same way it checks the links in an email, then reads the feed. Posts already on your blog when you save, or when you switch it back on, never go out. With one email per blog post, Postfjord looks every day at your time and makes at most 3 emails a day, the oldest first. With one a week, the week's new blog posts go in one email, at most the newest 8. Each blog post gets its title, a few lines from Claude and a link to read it on your site.

Draft or send

Keep it as a draft puts the email under Campaigns. It says where it came from, and you read it, change it and send it like any email.

Send it schedules the email 30 minutes after it is made, so you can still open it and stop it. It gets every check an email you send gets, and goes only to people who said yes to your emails, or to the saved group you pick. Unsubscribes, addresses that stopped working, people who marked an email as spam, people who are paused and the daily limits all count. If something says no, like a check that fails, nobody who said yes yet, or no emails left this month, the email stays a draft. Campaigns says why, and so does the settings card.

Your email on the web

Every campaign you send also gets a page of its own on the web, like sunrise-yoga.postfjord.page/newsletter/spring-classes. Share the link in a post or your bio, and people who are not on your list can read it too. Search engines can find it.

The page shows the email for no one in particular:

• Names and other personal details show the fallback text, like "friend".
• Blocks only some people see, surveys and the Keep me on the list button are left out.
• There is no unsubscribe link and nothing is tracked.

The email itself gets a View in browser link at the bottom. It opens the same page.

Turn it on or off. The web version is on for every campaign. To change it, find Web version in the send window before you send, or on the report after. Turn it off and the page goes offline and leaves your archive. Turn it on again and it comes back at the same address. A campaign you sent before it had a web version shows Put it online on its report. An email you send again to people who did not click is the same email, so it gets no second page.

Your newsletter archive. All your web versions are listed at your address with /newsletter at the end, like sunrise-yoga.postfjord.page/newsletter, the newest first. Put that link in your link in bio page, or add the Newsletter archive block to a landing page (Landing pages).

It needs your address. The web version lives on your address at postfjord.page. Pick it under Email, Landing pages first. Until then, an email goes out without a web version.

Write with Bo

Open the Bo tab in the panel on the left. Under Write with Bo, Bo drafts a full email from a short brief, rewrites one block to be shorter, clearer, friendlier or translated, and suggests five subject lines with preheaders. A draft can use your own recent published posts as source material. Every result is yours to review before it replaces or is added to the email, and nothing is applied automatically. Press Dictate under the brief to say it instead of typing, the same way as in the composer (Dictate the brief).

Change it by saying it

At the top of the Bo tab is a line where you tell Bo what to change, in your own words, with a few ready-made asks under it: "bigger heading", "use the photo from my latest post", "shorter intro", "pill shaped buttons". Press Enter, or the microphone to say it. Claude changes only what you asked for, the changed blocks glow purple, and a note says what was done. Undo puts it back in one step, Keep closes the note. With a block selected, "this" means that block. In a block's settings, the wand at the top opens the Bo tab for that block.

Claude can also put blocks side by side ("put the button next to the GIF") or take them out of columns again.

Claude only uses images from your media library and posts, and links that are already in the email, on your website or typed in your request. The note lists what was changed and, under it, what was not done and why, for example a logo that cannot go side by side. It is made from what really changed in your email. If nothing changed, it says Nothing was changed. If Claude's answer could not be read, nothing changes and the note asks you to try again.

Claude can add a Social links block ("add our Instagram and Facebook icons at the end"). It can also pick which networks show, for the owner of the workspace. That changes the shared list, so the footer of every email changes too, and Undo does not change the list back. The note says which networks are on the list now and which still need an address.

From ChatGPT, Claude and other AI apps

With Postfjord connected to an AI app over the MCP server, you can ask that app to draft an email, change a draft, read a report or schedule an email, also with a second subject line to test. A draft from the app opens in the editor like any other, in your brand colors with your logo on top. Scheduling from the app runs the same checks as Send here and needs a key with the Schedule and publish level. The app never sends an email by itself, never changes who said yes, and never deletes a contact.

Sections

A section is a group of blocks you add in one go: Announcement bar, Header with logo, Logo with links, Hero, Photo hero, Promo band, Features in 2 columns, Features in 3 columns, Three cards, Testimonial, Star review, Us and others, Event, Call to action, Footer note and Closing band. They are at the top of the Templates tab, each with a small picture. A section takes this email's colors and language, and its buttons lead to your website. It goes in under the block you picked, or at the end when none is picked, and leaves everything else as it is. Undo takes it out again. Words in [brackets], like [Event name] or [20%], are yours to fill in: the checks stop the email from going out until they are replaced.

The announcement bar is one small line for the top of the email, like free shipping this week. Logo with links puts your logo on the band color with up to four links under it, like Shop and Contact: change the words, then each link's address. The closing band ends the email in your band color, edge to edge, with your logo, a warm line and a button to your website. Photo hero is a big headline, a line and a button on a background box that runs edge to edge: pick a photo for it in the box's settings. The promo band, testimonial, event and closing band are background boxes, so you can change their color, room and width in one place. Three cards is a Cards block with a tall picture, a price and a badge on the first card. Star review is a row of five stars, a review, who wrote it and your score, on a light box. Us and others puts what you do, each line with a check, next to what others do, each line with a cross.

To keep a block you made for later, pick it and press Save as section, in the Templates tab or at the bottom of the block's settings. Give it a name. It shows under Your sections for everyone in the workspace, with Insert, Rename and Delete. A columns row saves with everything in it. A whole background box saves from the bottom of its settings, with its blocks and its look. Deleting a section changes no email that already uses it. A picture a saved section uses cannot be deleted from Media until the section is gone.

Templates

The Templates tab in the panel on the left shows the starters with a small picture of each, your saved templates and your previous emails. The starters show their own colors, or their own colors with your brand color on the buttons when Use my brand is on, the same choice as when you start a new email. Picking one replaces the email, and Undo brings the old one back. Save any campaign as a template for the workspace from the same tab, and delete a template you no longer need. Starting a new email from a template keeps your saved layout and copy as the starting point.

FAQ