Academy / Design posts that stop the scroll
Lesson 4 of 5 · 5 min
Photos that fit
A real photo of your place, your product or your people stops more scrolls than any graphic. Your own phone photos are good enough, if they are sharp and the light is good.
Pick the photo
- One subject. A face, a cup, a pair of hands at work. Busy photos compete with your words.
- Room for text. A photo with a calm area, like a wall or the sky, gives the headline a place to sit.
- Yours first. Upload your own under Photos with Upload. The free photos in the same panel are there when you have none.
Drop it where it belongs
Drag a photo from Photos onto the page. While you drag, the page tells you what will happen:
- Fill the page: drop near the edge, and the photo goes behind everything and covers the page.
- Replace this photo: drop on a photo already there, and the picture is swapped. The size and shape stay.
- Fill this shape with the photo: drop on a circle, a ring, a box or another shape, and the shape becomes the photo, with its line kept.
- Add the photo here: drop anywhere else, and it is added where you let go.
For a photo in a fun shape, open Frames, add a heart, an arch or a letter, and drop the photo on it.
Crop so the right part shows
- Double click the photo, or pick it and press Crop.
- Drag the photo to move it inside its frame, so the face or the product sits where you want it.
- Use Zoom to go closer. The photo always covers its frame, so there is never an empty edge.
- Press Done.
A tip: put the eyes or the product about a third from the top. It feels calmer than the exact middle.
Quick check · 3 questions
Check what stuck
You want a round photo in a template that has a circle shape. What do you do?
Show the answer
Drag the photo onto the circle. A photo dropped on a shape fills it and keeps its outline.
The face in your photo is cut off at the top of the frame. How do you fix it?
Show the answer
Double click the photo and drag it down inside the frame. In Crop you move and zoom the photo inside its frame.
Which photo works best behind a headline?
Show the answer
A person in front of a calm wall. One subject and a calm area give the words room.
In this course
- 1One message per postWhy a post with one message stops more people than a post with five, how to pick the one, and how to make it the biggest thing on the page. · 4 min
- 2Text people can read at a glanceSize, contrast and photos behind text. How to make words readable on a phone, and what Design checks for you before you save. · 5 min
- 3Your brand on every pageSet your colors, fonts and logo once, then put them on any template in one click, and try new looks that stay yours. · 4 min
- 4Photos that fitPick a photo that tells the story, drop it where it belongs, and crop it so the important part shows, in a box, a circle or across the page. · 5 min
- 5Make it moveSmall movement catches the eye in a feed. Turn a design into a short video, animate the headline word by word, and let a number count up. · 5 min