Academy / Design posts that stop the scroll
Lesson 3 of 5 · 4 min
Your brand on every page
When every post uses the same few colors and fonts, people know it is you before they read a word. You do not need a designer for that, only a brand kit and two buttons.
Set it up once
- Open Settings, then Brand kit.
- Add your logo, your main colors and the two fonts you use: one for headlines and one for the rest.
- If you are not sure of your colors, pick them from your logo or your shop sign. Two or three is enough.
Now For you in Design shows the templates in your colors and fonts already.
Apply brand
Found a template you like under All templates? It opens in its own colors. Press Apply brand at the top of the editor and it takes your colors and fonts. Press it again for another mix of the same colors.
Text that sits right on a photo keeps its own color, so it stays easy to read.
Shuffle
Shuffle tries a new look with your colors and fonts: other colors on the page, the other font pair, and on a template another layout. Press it as often as you like, and Undo takes you back one look at a time.
It is a quick way to make a week of posts that look like one family without all looking the same.
Your logo
Templates place no logo, so you decide where it goes. Open Logo in the left bar and click it to add it. Keep it small and in a corner: the message is the hero, the logo signs it.
Before the next lesson
Press Apply brand on the post from lesson one, then press Shuffle three times and keep the look you like best.
Quick check · 3 questions
Check what stuck
You like a template, but it is pink and your brand is green. What do you do?
Show the answer
Press Apply brand. Apply brand puts your colors and fonts on any template in one click.
Where should the logo go on a post?
Show the answer
Small, in a corner. The message is the hero. A small logo in a corner signs it.
You pressed Shuffle and liked the look before. How do you get it back?
Show the answer
Undo. Undo steps back one look at a time.
In this course
- 1One message per postWhy a post with one message stops more people than a post with five, how to pick the one, and how to make it the biggest thing on the page. · 4 min
- 2Text people can read at a glanceSize, contrast and photos behind text. How to make words readable on a phone, and what Design checks for you before you save. · 5 min
- 3Your brand on every pageSet your colors, fonts and logo once, then put them on any template in one click, and try new looks that stay yours. · 4 min
- 4Photos that fitPick a photo that tells the story, drop it where it belongs, and crop it so the important part shows, in a box, a circle or across the page. · 5 min
- 5Make it moveSmall movement catches the eye in a feed. Turn a design into a short video, animate the headline word by word, and let a number count up. · 5 min