Free course · 5 lessons
Find your customer and your message
Who you sell to, what they want, the one sentence that says why you, the proof that makes people believe it, and a voice that sounds like you.
5 lessons · about 27 min · Beginner · Free
Most small businesses post a lot and say little. The posts are fine. They are written for everyone, so nobody feels they are for them. This course fixes that before you write another post.
Five lessons with a small exercise in each. Keep a note open while you read: by the end it holds the words every later post, bio and email is built from. The last lesson puts them into Postfjord, so every draft starts from them. You need no account to read, and the free plan is enough to do it.
When you finish: one clear customer, a one sentence message, a short list of proof and answers to doubts, and a brand voice in Postfjord that writes your first post from them.
Lessons
- 01Who you sell toWhy "everyone" is the hardest customer to write for, how to pick one real person, and the five things to know about them.
- 02What they want, in their wordsWhere to find the words your customers use, the difference between what you sell and what they buy, and a list of phrases to reuse.
- 03Your message in one sentenceA simple pattern for the sentence that says who you help, with what and why you, five worked examples, and a test to know it works.
- 04Proof and the doubts people haveThe kinds of proof a small business already has, the five doubts that stop people from booking, and a post that answers one of them.
- 05A voice that sounds like youDescribe how you sound in a few words and a few rules, then put the whole course into the brand voice in Postfjord so every draft starts from it.
Start with a free workspace
Connect your channels, set your brand voice, schedule your first post. No card needed.