What the checker does
It reads your email text and looks for the things that make a message look like the unwanted kind.
- Trigger words and phrases. "Act now", "100% free", "click here", "winner" and similar. We group them by what they try to do: talk about money, push you to act, make big promises, or sell something risky.
- ALL CAPS words. Several of them read like shouting.
- Exclamation marks and money signs. One or two is normal. Ten is a flyer.
- Links. A few links in a short email can look suspicious. A longer email can hold more.
What it does not do
It does not test your email against a real inbox, and it cannot tell you where an email will land. Inboxes decide on much more than words: whether your domain has SPF, DKIM and DMARC set up, whether people open and click your email, and how many mark it as spam. A clean text with a broken domain setup still struggles. The checker is a way to read your own text with fresh eyes.
How to use it
- Paste your email text in the box.
- Look at the list of words. Each one comes with what it is about.
- Rewrite the phrases in plainer words. "Act now" can become "Open until Friday".
- Check the domain too. The SPF, DKIM and DMARC checker takes a minute.
Plain words that work better
- "Click here" becomes the name of the thing: "See the fall menu".
- "Limited time" becomes the real date: "Until Friday at noon".
- "Guaranteed" becomes what you do: "Full refund within 14 days".
- "Free money" and friends: leave them out.
FAQ
Will my email go to spam if it has one of these words?
No. A single word does not decide. Inboxes look at who sent the email, how people have reacted to your earlier email and whether your domain is set up correctly. The words are one small signal, and people notice them too.
Is the list complete?
No list is. Spam changes, and inboxes do not publish their rules. The list here covers common phrases, and the best test is to read your email as a customer would.
How many links are too many?
There is no number. A short email with five links looks pushy. A long newsletter with five links is normal. The checker warns when the links are many for the amount of text.
Does the checker save my email?
No. It runs in your browser. Nothing you paste is sent to Postfjord or saved, and the tool sets no cookies.
Does it work for other languages?
The word list is in English. The counts of capital letters, exclamation marks and links work in any language.