Grow an email list from social
An offer worth an email address, the places to ask for it, a signup people trust, the first email they get, and how often to write after that.
Your followers belong to a platform. A change to the feed, a lost login or a quiet month can put a wall between you and them. An email list is the people who said "yes, write to me", and your email reaches their inbox whatever the feed does that week.
Five lessons. Most of what they teach works with any email tool. Where Postfjord helps today, the lesson says how: collecting addresses in Instagram and Facebook DMs, keeping them on the contact, and handing them to the tool you send with. Postfjord's own email, with signup forms and campaigns, is under Create, then Emails, and sending needs a paid plan.
When you finish: a free offer, three places that ask for the email, a welcome email written, and a sending rhythm you can keep.
Lessons
- 1An offer worth an email addressWhy "join our newsletter" gets few signups, what makes a free offer work, examples for studios, salons, shops and coaches, and how to test one before you make it.
- 2Where to ask for the emailThe places on social and in real life where people say yes, and how to collect the address in an Instagram or Facebook DM with Postfjord.
- 3A signup people trustWhat a signup form needs and what it can leave out, why people should confirm their address, and where the addresses you collect in Postfjord go next.
- 4The welcome emailThe first email is the one most people open. What to put in it, a full example you can copy, and what to leave for later.
- 5How often to send, and whatPick a rhythm you can keep, a simple shape for each email, what to do about unsubscribes, and the few numbers worth watching.
Get your workspace
Start on the free plan today. No card needed.