Academy / Grow an email list from social
Lesson 3 of 5 · 5 min
A signup people trust
Quick recallWhere do people trust you most?Think of your answer, then open.
Right after they bought or booked. The confirmation page or the first message after a booking is a good place to ask.
A signup form has one job: get a yes from the right person, with an address that works. Every extra field loses people you wanted.
What the form needs
A heading that names the offer ("Get the 10 minute morning routine", not "Subscribe"), one line on what comes after ("Plus one short email a week. Unsubscribe any time."), an email field, a button that says what happens ("Send me the routine"), and your name or logo. Leave out phone, birthday and "how did you hear about us". Ask later.
Good email tools send a short email after signup with a button to confirm. It costs a few signups from people who never click. It gives you addresses that work, proof the person agreed, and a better chance of reaching the inbox.
Where Postfjord fits today
Postfjord has its own email, under Create, then Emails, with signup forms that ask people to confirm. Sending needs a paid plan and a saved sender. These steps work on every plan:
- The Ask for their email in the DM step saves the address on the contact.
- In Contacts, filter by Has email to see everyone you collected, then press Export CSV to take the list to your email tool.
- For Mailchimp, go to Settings, Apps, connect it, turn on Keep your Mailchimp list updated, and leave New people confirm by email first ticked.
Do it
- Sketch your form on paper: heading, one line, email field, button.
- Cross out every other field.
- Press the button below and check how many addresses your automations collected.
- In Contacts, filter by Has email.
Quick check · 3 questions
Check what stuck
Which fields does a signup form need?
Show the answer
Email, and a first name if you will use it. Every extra field loses people. Ask for more later, once they know you.
What does asking people to confirm their address give you?
Show the answer
Addresses that work, proof they agreed, and a better chance of reaching the inbox. It costs a few signups from people who never click, and the list is better for it.
Where do you see the email addresses your Postfjord automations collected?
Show the answer
In Contacts, with the Has email filter. Export them as CSV, or sync them to Mailchimp with a confirmation email first.
In this course
- 1An offer worth an email addressWhy "join our newsletter" gets few signups, what makes a free offer work, examples for studios, salons, shops and coaches, and how to test one before you make it. · 5 min
- 2Where to ask for the emailThe places on social and in real life where people say yes, and how to collect the address in an Instagram or Facebook DM with Postfjord. · 5 min
- 3A signup people trustWhat a signup form needs and what it can leave out, why people should confirm their address, and where the addresses you collect in Postfjord go next. · 5 min
- 4The welcome emailThe first email is the one most people open. What to put in it, a full example you can copy, and what to leave for later. · 6 min
- 5How often to send, and whatPick a rhythm you can keep, a simple shape for each email, what to do about unsubscribes, and the few numbers worth watching. · 5 min