Academy / Grow an email list from social
Lesson 2 of 5 · 5 min
Where to ask for the email
Quick recallWhy does "join our newsletter" get few signups?Think of your answer, then open.
People cannot picture what they get. A specific offer, like a 10 minute routine, gives a reason to say yes today.
An offer nobody sees collects nothing. Ask where people already are, so saying yes takes one step.
Places that work
The link in your bio. A post that asks for a comment: "Comment ROUTINE and I will send it to you." A story with "Reply ROUTINE". The end of a Reel. In real life, a QR code at the front desk or on the receipt. And right after a purchase or booking, when people trust you most. Pick two to start: one on social, one in real life.
Ask for the email inside the DM
A comment to DM automation can ask for the email before it sends the link:
- Someone comments ROUTINE under your post.
- They get a DM: "Want the routine? Reply with your email and I will send it, plus one short email a week with a new stretch."
- They reply. Postfjord checks the address for typos like gmial.com and asks again if it looks wrong.
- The address is saved on the contact, and the automation sends the link.
Switch it on with Ask for their email in the DM on the last step of the wizard. It also works in a story reply automation and in a link or QR code automation, so the QR code at your front desk can start the same chat.
Say what they sign up for and how often, in the same sentence as the ask. Someone surprised by an email unsubscribes or marks it as spam, which hurts every email after.
Do it
- Write the DM that asks for the email: what they get now, what after, and how often.
- Press the button below to open the template.
- Switch on Ask for their email in the DM and paste your text.
Quick check · 3 questions
Check what stuck
Where do people trust you most?
Show the answer
Right after they bought or booked. The confirmation page or the first message after a booking is a good place to ask.
In a Postfjord comment to DM automation, how do you collect the email?
Show the answer
Switch on Ask for their email in the DM on the last step. Postfjord checks the address for typos and saves it on the contact before it sends the link.
Why say how often you will email, right when you ask?
Show the answer
Someone who knows what is coming opens it, someone surprised by it unsubscribes. Surprise leads to unsubscribes and spam reports, and those hurt every email after.
In this course
- 1An offer worth an email addressWhy "join our newsletter" gets few signups, what makes a free offer work, examples for studios, salons, shops and coaches, and how to test one before you make it. · 5 min
- 2Where to ask for the emailThe places on social and in real life where people say yes, and how to collect the address in an Instagram or Facebook DM with Postfjord. · 5 min
- 3A signup people trustWhat a signup form needs and what it can leave out, why people should confirm their address, and where the addresses you collect in Postfjord go next. · 5 min
- 4The welcome emailThe first email is the one most people open. What to put in it, a full example you can copy, and what to leave for later. · 6 min
- 5How often to send, and whatPick a rhythm you can keep, a simple shape for each email, what to do about unsubscribes, and the few numbers worth watching. · 5 min