Free course · 5 lessons
Social media from plan to results
A goal you can measure, a plan for the month, a steady rhythm across your channels, a clear read of the results and a better plan next month.
5 lessons · about 22 min · Beginner · Free
Most people post, look at the likes and post again. This course closes the loop: you decide what you want, plan the month, post on a steady rhythm, read what happened and use it to plan the next month.
Five lessons. Lessons 1 to 3 set the loop up once. Lessons 4 and 5 are your monthly review, and you repeat them every month. The details of planning a month, like pillars, batching and the calendar, are in Plan a month in an hour, and this course links to it where it matters. You need a Postfjord account with at least one channel connected. Results take a few weeks to show, so the review makes most sense after you have posted for a month.
When you finish: one written goal with a number, a plan and rhythm in Strategy, and a first monthly review that changes one thing in next month's plan.
Lessons
- 01A goal you can measureTurn "grow on social" into one number you can check, pick it from what Postfjord counts, find where you start today and write it down in Strategy.
- 02Plan the month from the goalSet how often you post, give each topic its share, and check that every pillar helps the goal before you fill the calendar.
- 03Post on a steady rhythmGive each channel its own rhythm, keep to it with the calendar, and leave a note on the weeks something special happens.
- 04Read the resultsWhere to look in Analytics, which three numbers matter for your goal, how to read a week against its average, and what the numbers cannot tell you.
- 05Change next month's planTurn what you read into one change, shift pillar shares from the numbers, redraft your best post, save a monthly report and start the loop again.
Get your workspace
Start on the free plan today. No card needed.