Academy / Social media from plan to results

Lesson 5 of 5 · 5 min

Change next month's plan

Turn what you read into one change, shift pillar shares from the numbers, redraft your best post, save a monthly report and start the loop again.

Reading results is half the loop. The other half is changing something because of what you read. Change one thing at a time, so next month you know what made the difference.

Ask three questions

Look at your review notes from lesson 4 and answer:

1. Did I reach the goal number? If yes, raise it a little. If no, was it the plan or the rhythm?
2. Which pillar got the most likes and comments per post?
3. Which pillar did the least?

Pick one change

Choose one of these, not all of them:

• Shift a share. Give more of your posts to the pillar that did best, and less to the one that did least.
• Move a time. Under Best times to post in Analytics, Postfjord shows when your posts got the most likes and comments. Move your slots toward them.
• Redraft a winner. A post that did well can do well again.
• Change the ask. If people like your posts but do not sign up, put a clearer next step in them.

Shift a share with Bo's Monday idea

Every Monday Bo looks at your pillars. When one clearly gets more likes and comments per post than the others, you see an idea in Plan against reality, like "Proof gets 2 times the likes and comments of your other pillars. Raise it from 30% to 40% and lower Tips from 30% to 20%?"

Press Apply to change the two shares in Strategy, or Not now to put the idea away. Nothing changes until you press. Bo needs at least 3 posts with numbers in each pillar, so a quiet week may bring no idea. You can also change the shares yourself in Strategy.

Redraft a winner

On Week by week, Your best content to repost lists your posts with the most likes and comments in the last 90 days.

1. Find a post you want to use again.
2. Press Redraft. Bo writes a new version of the same idea, with a new first line and new words.
3. The draft opens in the composer. Change what you want, add a picture and schedule it.

Keep a record

Pick the month at the top of Analytics and press PDF report. When it is ready, press Open the report. It shows posts per channel, followers and the week by week numbers with your notes, and you can send it to a client or your team. An owner can press Email me each month to get the report by email early each month.

Update the goal and go again

1. Open Strategy. Change the goal if you reached it or if it was out of reach.
2. Adjust the shares or the rhythm, one change.
3. Write on a note: "This month I changed ___. I expect ___."
4. Press Save.

In one month, read the results again. The note tells you whether your change did what you expected, and the loop starts over with more to go on than last time.

How you know it worked

Your Strategy page has a goal for this month and one change you made on purpose. You have a note of what you expect, so the next review has something to check.

In this course

• 1A goal you can measureTurn "grow on social" into one number you can check, pick it from what Postfjord counts, find where you start today and write it down in Strategy. · 4 min
• 2Plan the month from the goalSet how often you post, give each topic its share, and check that every pillar helps the goal before you fill the calendar. · 4 min
• 3Post on a steady rhythmGive each channel its own rhythm, keep to it with the calendar, and leave a note on the weeks something special happens. · 4 min
• 4Read the resultsWhere to look in Analytics, which three numbers matter for your goal, how to read a week against its average, and what the numbers cannot tell you. · 5 min
• 5Change next month's planTurn what you read into one change, shift pillar shares from the numbers, redraft your best post, save a monthly report and start the loop again. · 5 min