Academy / Social media from plan to results
Lesson 3 of 5 · 4 min
Post on a steady rhythm
People follow accounts that show up. A steady rhythm matters more than a perfect post, and it makes your results easy to read later: if you post the same amount every week, a change in the numbers means something.
One rhythm per channel
Each channel has its own audience. In Strategy, next to All channels, there is a tab for each connected channel.
- Open the tab of a channel, for example Instagram.
- Set Posts per week on this channel. A field you leave empty follows All channels.
- In Notes for this channel, write what is special about it, like "Only short videos here."
- Press Save.
A good start is a small number you can keep. For many small businesses that is 3 posts a week on the main channel and 1 or 2 on the others. Raise it after a month of keeping it.
Reuse, do not rewrite
Writing a new post for every channel is the reason rhythms break. Write one idea, then adapt it. One idea, many posts, lesson 4 of Plan a month in an hour, shows how to turn one idea into posts for each channel.
Keep it in the calendar
Open the Calendar in week view on Monday. You should see your posts on the days you planned and no empty days. Drag a post to another day if plans change. If a week is thin, press Plan next week to fill it.
Mark the weeks that are different
A sale, a holiday or a launch changes the numbers. Open Analytics, tap that week under Notes on weeks and write a short note, like "Spring sale" or "Holiday, no posts". The note shows as a dashed line on every chart, so next month you remember why that week looked odd.
How you know it worked
The calendar has your posts on your days. Each channel's tab in Strategy shows its own rhythm. In Analytics, the card Plan against reality says in how many weeks you reached your posts per week. After a month the answer should be most of them.
Quick check · 3 questions
Check what stuck
Why post the same amount every week?
Show the answer
So a change in the numbers has a reason you can see. A steady rhythm makes results easy to read. Wild swings make every week a mystery.
Where do you set a different number of posts for one channel?
Show the answer
In Strategy, on that channel's tab. Each channel has its own tab. An empty field follows All channels.
What is a note on a week for?
Show the answer
Remembering why that week looked different. A note shows as a dashed line on every chart in Analytics.
In this course
- 1A goal you can measureTurn "grow on social" into one number you can check, pick it from what Postfjord counts, find where you start today and write it down in Strategy. · 4 min
- 2Plan the month from the goalSet how often you post, give each topic its share, and check that every pillar helps the goal before you fill the calendar. · 4 min
- 3Post on a steady rhythmGive each channel its own rhythm, keep to it with the calendar, and leave a note on the weeks something special happens. · 4 min
- 4Read the resultsWhere to look in Analytics, which three numbers matter for your goal, how to read a week against its average, and what the numbers cannot tell you. · 5 min
- 5Change next month's planTurn what you read into one change, shift pillar shares from the numbers, redraft your best post, save a monthly report and start the loop again. · 5 min