Academy / Social media from plan to results
Lesson 2 of 5 · 4 min
Plan the month from the goal
A plan starts from the goal and works backward. If the goal is email subscribers, a month of nice photos with no way to sign up will not get there. This lesson sets the plan on the Strategy page. Writing the posts and filling the calendar is covered in Plan a month in an hour.
Does each pillar help the goal?
Open Strategy and look at Content pillars. For each one, ask: "Does this give people a reason to do the thing in my goal?" For a roaster that wants email subscribers:
- "How to brew better at home" gives a reason to join a list of brewing tips. Keep.
- "Behind the scenes at the roastery" builds trust. Keep, with a smaller share.
- "Photos of our dog" is fun but does nothing for the goal. Give it a small share or take it out.
If you do not have pillars yet, Pick your content pillars, the first lesson of Plan a month in an hour, shows how.
Set the shares
- In Strategy, give each pillar a Share of posts. The shares should add up to 100%. If the total turns red, press Even out and adjust.
- Give the biggest share to the pillar closest to the goal. A common split is 40, 30, 20 and 10.
- Under Rhythm, set Posts per week for all channels together. Pick a number you can keep in your busiest week, not your best one.
- Press Save.
One ask in the mix
A goal needs a next step in some of your posts. Add a clear one, like "Join the list, link in bio", to about one post in four. The rest give something away: a tip, a story, a result. A feed that only asks gets tuned out.
Let Bo plan the week
Switch on Bo plans next week every Sunday in Strategy and press Save. Every Sunday Bo writes next week's posts from your goal, shares and rhythm. They wait for your yes, and only the posts you approve go into the calendar. Nothing goes out on its own. You can also press Plan next week in the Calendar any time.
How you know it worked
Your Strategy page shows a goal, pillar shares that add up to 100% and a number of posts per week. Every pillar has a reason to be there.
Quick check · 3 questions
Check what stuck
A pillar has nothing to do with the goal. What should you do?
Show the answer
Give it a small share or take it out. Most of your posts should move you toward the goal.
How do you pick posts per week?
Show the answer
A number you can keep in your busiest week. A rhythm you keep beats a rhythm you drop after two weeks.
What happens with a Sunday draft plan?
Show the answer
Bo writes the week and each post waits for your approval. Only the posts you approve go into the calendar.
In this course
- 1A goal you can measureTurn "grow on social" into one number you can check, pick it from what Postfjord counts, find where you start today and write it down in Strategy. · 4 min
- 2Plan the month from the goalSet how often you post, give each topic its share, and check that every pillar helps the goal before you fill the calendar. · 4 min
- 3Post on a steady rhythmGive each channel its own rhythm, keep to it with the calendar, and leave a note on the weeks something special happens. · 4 min
- 4Read the resultsWhere to look in Analytics, which three numbers matter for your goal, how to read a week against its average, and what the numbers cannot tell you. · 5 min
- 5Change next month's planTurn what you read into one change, shift pillar shares from the numbers, redraft your best post, save a monthly report and start the loop again. · 5 min