Lesson 5 of 5 · 4 min
Post it where it belongs
You have a Reel with a hook, photos, short words and a caption. The last step is to send it out, and to see how it did.
Check the draft
Open the draft that Make it a reel gave you. Press play and watch it once more. Look at the first second, the words and the order of the photos.
- Open the Instagram tab and pick Reel under Format.
- Check the caption, the hashtags and the first comment.
- Pick a day and a time under Publish at. Choose a time when your followers are around. If you do not know yet, try the evening and see.
- Press Schedule.
TikTok
A TikTok post is one video. Open the TikTok tab and choose how it goes:
- Send it to my TikTok inbox: Postfjord sends the video at the time you set, and TikTok sends you a notice. Open TikTok, add sound, write the caption and post. The text from Postfjord is not sent. This one is chosen for you.
- Post it on TikTok: Postfjord posts it at the time you set. You choose who can see it, and nothing is picked for you. Until TikTok finishes an extra check of Postfjord, only you can see a video posted this way. To show it to everyone today, use the inbox and post it in the TikTok app.
If the video promotes you, a product or a service, turn on Disclose video content and tick the box that fits.
See what happened
A few days later, open Analytics. Look at which Reel got the most views, and compare its hook with the others. Do more of what worked. Your own numbers teach you more than any rule.
Before you finish
Schedule the Reel from this course. You now have a Reel with a hook, your own photos, short words, a caption that helps and a time.
Quick check · 3 questions
Check what stuck
You pick Send it to my TikTok inbox. What happens at the time you set?
Show the answer
Postfjord sends the video to your TikTok inbox, and you post it in the TikTok app. The inbox choice sends the video to you, and you finish it in TikTok.
Where do you pick the time for an Instagram Reel?
Show the answer
Under Publish at. Publish at holds the day and the time. Press Schedule after.
How do you find out which hook worked best?
Show the answer
Open Analytics a few days later and compare your Reels. Analytics shows how each post did, so you can do more of what worked.
In this course
- 1A hook in the first secondsWhy the first seconds decide everything, how to write a hook in six words or fewer, and how to put it on your Reel. · 4 min
- 2Photos into a ReelPick photos that tell a story, put them in order, and let Postfjord turn them into a tall video with slow movement. · 4 min
- 3Words that fit the screenShort words on the video, kept clear of the buttons the apps put on top, and easy to read with the sound off. · 4 min
- 4The first picture and the captionWhat people see before the video plays, and a caption that helps without repeating the video. · 4 min
- 5Post it where it belongsSchedule the Reel for Instagram, send it to TikTok, and look at the numbers a few days later. · 4 min