Lesson 5 of 5 · 5 min
Keep it the same across a team
With one person, a brand stays the same by habit. With three people, or a client's team, someone picks a different blue on a busy Tuesday. Postfjord can stop that before it happens.
Everyone starts from the same kit
Your brand kit and your brand voice belong to the workspace, not to a person. Anyone you invite under Settings, Members sees your colors and fonts first in Design, and drafts from Bo follow the same brand voice.
Lock the brand in designs
This is on the Studio and Agency plans. On Free and Solo you see the section, but the switches stay off.
- Open Settings, then Brand kit.
- Scroll to Lock the brand in designs.
- Turn on what you want to keep fixed:
- Fonts: only your brand fonts can be picked. - Colors: only your brand colors, no custom colors. - Logo: nobody can move, resize or delete it. - Text fits its box: text shrinks to fit instead of running over.
- Press Save lock.
The lock works for everyone in the workspace except the owner. While it is on, only the owner can change the brand kit. Your brand and Shuffle still work for everyone.
The Brand report
Also on the Studio and Agency plans. Open Strategy, press Brand report, and answer three short steps: about you, your customers and competitors, and your values. Bo writes a report. Then you tick what Postfjord should take from it, like your brand voice or your content pillars, and press Use it. Nothing posts by itself, and you can read every change first with See what changes.
A short review
Once a month, scroll your last ten posts. Do they look and sound like one brand? If one does not, find out which setting let it through.
Quick check · 3 questions
Check what stuck
A team member keeps picking a bright pink that is not in your brand. What helps?
Show the answer
Turn on the Colors lock, then press Save lock. With Colors locked, only your brand colors can be picked.
Does the lock apply to the workspace owner?
Show the answer
No, the owner can still change everything. The owner is never restricted, so you can always fix the brand yourself.
Which plans have the brand lock and the Brand report?
Show the answer
Studio and Agency. These are on Studio and Agency. The brand kit and brand voice are on every plan.
In this course
- 1Set up your brand kitLet Postfjord read your website for your logo, colors and fonts, check them once, and save them as your brand kit. · 4 min
- 2Know what you stand forAnswer four plain questions about your business, in your own words, before you write a single brand rule. · 4 min
- 3One voice in every captionWrite your brand voice into Postfjord once, so every draft, from you, your team or Bo, sounds like the same person. · 5 min
- 4Your look on any designTake a template in any colors and put your colors, fonts and logo on it in one click, then try new looks that stay yours. · 4 min
- 5Keep it the same across a teamLock the brand so nobody can change it by mistake, give everyone the same voice, and use the Brand report for the bigger picture. · 5 min