Academy / Turn comments into customers
Lesson 3 of 5 · 6 min
Build the automation
Quick recallWhich keyword is the safest choice for a bakery's menu post?Think of your answer, then open.
MENU. MENU is short and people do not write it by accident. LOVE and YES fire on every friendly comment.
Open Automation, press New automation and pick Comment to DM. A phone preview beside the wizard shows every message as your follower will see it.
Want to try it before it counts? The practice run further down has the same four steps and the main settings. Build it there, then watch pretend comments come in. Nothing is posted and nothing is sent.
The four steps
- The post. Pick The next post or reel if you are about to publish, or one of your latest posts.
- The keyword and public reply. Type your keyword. You get up to three public reply variations and Postfjord picks one at random, so Meta does not see the same sentence under a hundred comments. Keep the line about message requests in at least one.
- The opening DM. A short question with one button: "Hey! Want the class schedule?" and a button "Send it". The tap opens the conversation.
- The link. Turn on Show the link as a button and Tag people who click. Pick a tag like "Wants schedule", and everyone who opens the link gets it, so you find them later in Contacts.
Press Save automation and check that the list says Active. Then comment your keyword from a second account. The reply and the DM should arrive within seconds.
Do it
- Press the button below to open the template.
- Fill in your keyword, three reply variations and your link.
- Turn on the button and the tag, then press Save automation.
- Comment from a second account and watch it work.
Practice run · nothing is sent
Build it for pretend
The four steps of the wizard in Postfjord, with its main settings. Bo tells you what each choice does, then plays a few comments on a pretend phone so you see what would happen.
The practice run needs JavaScript. Everything it shows is in the steps above.
Quick check · 3 questions
Check what stuck
Why does the public reply have up to three variations?
Show the answer
So Meta does not see the same sentence under a hundred comments. Postfjord picks one at random for each comment, which looks less like a bot.
What does "Tag people who click" do?
Show the answer
Gives everyone who opens the link a tag you can find in Contacts. The tag is added the moment someone opens the link, so you can reach the people who wanted it later.
You commented your own keyword twice from the same account and got nothing the second time. Why?
Show the answer
Each person gets one reply per post, for 30 days. That is on purpose. Test again from a second account, or delete the contact first.
FAQ
I commented twice and got nothing the second time. Is it broken?
No. Each person gets one reply per post, for 30 days. To test again from the same account, open the thread in the inbox, open Contact and choose Delete contact, or comment on another post.
In this course
- 1How comment to DM worksWhat happens between someone typing GUIDE under your post and the guide landing in their DMs, and the two Meta rules that shape it. · 4 min
- 2Pick the offer and the keywordWhat to send people who comment, and a keyword that is easy to type on a phone and hard to hit by accident. · 4 min
- 3Build the automationThe comment to DM template step by step, with the settings that make the difference: reply variations, the opening question and a tag on click. · 6 min
- 4Write the post that asks for the commentPut the keyword where people see it, say what they get, and attach the automation before the post goes live. · 5 min
- 5Follow up and measureCollect an email, send one reminder to people who did not click, let Claude answer the follow-up questions, and read the four numbers that tell you it works. · 6 min