Academy / Turn comments into customers

Lesson 5 of 5 · 6 min

Follow up and measure

Collect an email, send one reminder to people who did not click, let Claude answer the follow-up questions, and read the four numbers that tell you it works.

A DM with a link is the start. This lesson turns the people who commented into people you can reach again.

Three add-ons worth switching on

All three sit on the last step of the wizard. Open your automation and add them one at a time.

Ask for their email. The person is asked to reply with their email address. Postfjord checks it for typos like gmial.com before it saves it on the contact, and asks once more if it looks wrong. Use it when the thing you send is worth an email address, like a guide or a discount.

Follow up if they do not click. One more message between 30 minutes and 23 hours later, only to people who have not opened the link. "Still want the schedule? Here it is again." It stops at 23 hours because Meta's 24 hour window must still be open.

Ask them to follow you first. The person taps "I follow you" before they get the link, and Postfjord checks with Instagram. Nobody gets stuck: after a few tries it lets them through anyway. Use it when growing followers matters more than speed.

Let Claude answer the questions

People write back. "Is Saturday 9 am still open?" "Do you have parking?" Under Advanced, switch on Let Claude answer follow-up questions and write what it should know: opening hours, prices, parking. Claude answers in one to three sentences in the person's language and never invents prices or dates. When someone asks for a human or complains, the thread is flagged Needs a human in the inbox. Each answer costs about one cent from your AI budget.

The four numbers

Every automation card shows:

• Entered: people who got the first message.
• Completed: people who reached the end.
• Clicks: unique people who opened the link. Hover for the rate.
• Emails: addresses collected.

Read them after a week. Many comments and few clicks means the DM is too long or the offer is not what people expected from the post. Many clicks and few bookings means the page behind the link is the problem, not the automation.

When nothing was sent

Someone who comments twice on the same post gets one reply, not two, and that leaves no trace in the inbox. The same goes for a comment that arrives after the plan's hourly cap is reached: it waits for the next hour in the send log. For people already in a conversation, the thread in the inbox gets a grey line when a message was skipped, with the reason: the 24 hour window had closed, a person on your team was replying, or they wrote STOP. Anyone who writes STOP never gets an automated message again.

You are done

You have an automation on a real post, and you know how to read it. Next, Write posts people stop for helps you get more comments in the first place.

In this course

• 1How comment to DM worksWhat happens between someone typing GUIDE under your post and the guide landing in their DMs, and the two Meta rules that shape it. · 4 min
• 2Pick the offer and the keywordWhat to send people who comment, and a keyword that is easy to type on a phone and hard to hit by accident. · 4 min
• 3Build the automationThe comment to DM template step by step, with the settings that make the difference: reply variations, the opening question and a tag on click. · 6 min
• 4Write the post that asks for the commentPut the keyword where people see it, say what they get, and attach the automation before the post goes live. · 5 min
• 5Follow up and measureCollect an email, send one reminder to people who did not click, let Claude answer the follow-up questions, and read the four numbers that tell you it works. · 6 min