Academy / Turn comments into customers
Lesson 5 of 5 · 6 min
Follow up and measure
Quick recallWhere should the offer and the keyword go in the caption?Think of your answer, then open.
In the first line. Only the first line or two show before "more". Put the offer there, and repeat the ask at the end.
A DM with a link is the start. This lesson turns the people who commented into people you can reach again.
Three add-ons
All three sit on the last step of the wizard.
- Ask for their email. Postfjord checks it for typos like gmial.com before saving it on the contact.
- Follow up if they do not click. One more message 30 minutes to 23 hours later, only to people who have not opened the link. It stops at 23 hours because Meta's 24 hour window must still be open.
- Ask them to follow you first. The person taps "I follow you" before getting the link. After a few tries it lets them through anyway.
Let Claude answer questions
People write back: "Is Saturday 9 am still open?" Under Advanced, switch on Let Claude answer follow-up questions and write what it should know: hours, prices, parking. Claude answers in one to three sentences and never invents prices or dates. When someone asks for a human or complains, the thread is flagged Needs a human in the inbox. Each answer costs about one cent from your AI budget.
The four numbers
Every automation card shows Entered, Completed, Clicks and Emails. Read them after a week. Many comments and few clicks means the DM is too long or the offer is not what the post promised. Many clicks and few bookings means the page behind the link is the problem.
Someone who comments twice gets one reply. In a thread, a grey line says why a message was skipped: the 24 hour window had closed, a teammate was replying, or the person wrote STOP. Anyone who writes STOP never gets an automated message again.
Do it
- Open your automation and switch on Follow up if they do not click.
- Under Advanced, turn on Let Claude answer follow-up questions and list your hours and prices.
- Next week, read the four numbers on the card.
- Fix the weakest one: the DM, the offer or the page.
Quick check · 3 questions
Check what stuck
Who gets the follow-up message?
Show the answer
People who have not opened the link yet. It goes out between 30 minutes and 23 hours later, only to people who did not click, while Meta's 24 hour window is still open.
Many comments, few clicks. What is the likely problem?
Show the answer
The DM is too long, or the offer is not what the post promised. Few clicks means people lost interest in the DM. Many clicks and few bookings would point at the page behind the link.
Someone writes STOP. What happens?
Show the answer
They never get an automated message again. An opt-out is for good. Only that person stops getting automated messages.
In this course
- 1How comment to DM worksWhat happens between someone typing GUIDE under your post and the guide landing in their DMs, and the two Meta rules that shape it. · 4 min
- 2Pick the offer and the keywordWhat to send people who comment, and a keyword that is easy to type on a phone and hard to hit by accident. · 4 min
- 3Build the automationThe comment to DM template step by step, with the settings that make the difference: reply variations, the opening question and a tag on click. · 6 min
- 4Write the post that asks for the commentPut the keyword where people see it, say what they get, and attach the automation before the post goes live. · 5 min
- 5Follow up and measureCollect an email, send one reminder to people who did not click, let Claude answer the follow-up questions, and read the four numbers that tell you it works. · 6 min