Academy / Turn comments into customers
Lesson 1 of 5 · 4 min
How comment to DM works
You have seen it: "Comment GUIDE and I'll send it to you." Here is what happens behind that sentence.
The chain
- Someone comments your keyword under a post.
- Postfjord checks the keyword and posts a short public reply: "Sent! Check your DMs, it may be under message requests."
- At the same time it sends the person a private message.
- They tap a button or link and get what you promised.
The public reply is optional, but other followers see the promise is real, and more of them comment.
Two Meta rules
One private reply per comment. That is why the first DM asks a small question with a button, "Want the guide?" A tap opens a real conversation, and from then on you can keep writing to that person. If you skip the question and send the link straight away, you cannot follow up until they write to you.
A 24 hour window. After a person writes to you or taps your button, you have 24 hours to message them. Automation never sends outside that window. Lesson 5 uses it for a follow-up.
Message requests
The first message from a business almost always lands in message requests, a folder most people never open. Say so in your public reply. The replies Postfjord starts you with already do.
Do it
- Find an account near you that says "comment a word and I'll send it".
- Write down the keyword, what the person gets and what the post looks like.
- Write the one thing you could send your own followers the same way.
Quick check · 3 questions
Check what stuck
How many private messages may a business send in answer to one comment?
Show the answer
One. Meta allows one private reply per comment. That is why the first DM asks a small question with a button: a tap opens a real conversation.
Where does the first DM from a business usually land?
Show the answer
Under message requests. Most people never open message requests, so say it in your public reply: "Check your DMs, and look under message requests."
Someone tapped your button yesterday at 3 pm. Can an automation still message them today at 5 pm?
Show the answer
No, the 24 hour window has closed. After someone writes or taps, you have 24 hours. Automation never sends outside that window.
In this course
- 1How comment to DM worksWhat happens between someone typing GUIDE under your post and the guide landing in their DMs, and the two Meta rules that shape it. · 4 min
- 2Pick the offer and the keywordWhat to send people who comment, and a keyword that is easy to type on a phone and hard to hit by accident. · 4 min
- 3Build the automationThe comment to DM template step by step, with the settings that make the difference: reply variations, the opening question and a tag on click. · 6 min
- 4Write the post that asks for the commentPut the keyword where people see it, say what they get, and attach the automation before the post goes live. · 5 min
- 5Follow up and measureCollect an email, send one reminder to people who did not click, let Claude answer the follow-up questions, and read the four numbers that tell you it works. · 6 min