Academy / Turn comments into customers
Lesson 2 of 5 · 4 min
Pick the offer and the keyword
Quick recallHow many private messages may a business send in answer to one comment?Think of your answer, then open.
One. Meta allows one private reply per comment. That is why the first DM asks a small question with a button: a tap opens a real conversation.
The automation is the easy part. What makes it work is the thing you send and the word people type to get it.
The offer: something they want today
Good offers are small, specific and useful the same day:
- A pilates studio: the class schedule and a first class for $10. Keyword: SCHEDULE.
- A bakery: this week's menu with prices. Keyword: MENU.
- A barber: the booking link with Saturday's open slots. Keyword: BOOK.
- A creator: the full recipe, the gear list, the preset. Keyword: RECIPE, GEAR or PRESET.
If a page already has the thing on it, its link is the offer. No page yet? A PDF in cloud storage with a share link works for the first round.
The keyword: one word, easy to type
- One short word. People type it with a thumb.
- In capitals in the post, so it stands out. Matching ignores case, so "guide", "GUIDE!" and "the guide please" all count.
- Not a word people write anyway. "Yes" or "love" would fire on every friendly comment. "SCHEDULE" will not.
An automation can listen on one post, on any post, or on the next post you publish. For your first one, pick the post you write in lesson 4.
Do it
- Write what you will send, in one line.
- Paste the link to it.
- Pick a keyword that people will not write by accident.
Quick check · 3 questions
Check what stuck
Which keyword is the safest choice for a bakery's menu post?
Show the answer
MENU. MENU is short and people do not write it by accident. LOVE and YES fire on every friendly comment.
Your keyword is GUIDE. Does the comment "the guide please!" count?
Show the answer
Yes. Matching ignores case and punctuation, so "guide", "GUIDE!" and "the guide please" all count.
You have no page for the offer yet. What works for the first round?
Show the answer
A PDF in cloud storage with a share link. Any link people can open works. A share link to a PDF is enough to start.
In this course
- 1How comment to DM worksWhat happens between someone typing GUIDE under your post and the guide landing in their DMs, and the two Meta rules that shape it. · 4 min
- 2Pick the offer and the keywordWhat to send people who comment, and a keyword that is easy to type on a phone and hard to hit by accident. · 4 min
- 3Build the automationThe comment to DM template step by step, with the settings that make the difference: reply variations, the opening question and a tag on click. · 6 min
- 4Write the post that asks for the commentPut the keyword where people see it, say what they get, and attach the automation before the post goes live. · 5 min
- 5Follow up and measureCollect an email, send one reminder to people who did not click, let Claude answer the follow-up questions, and read the four numbers that tell you it works. · 6 min