Academy / Get started with Postfjord
Lesson 4 of 5 · 5 min
Plan your first week in ten minutes
Quick recallWhere do you tell Claude what the post is about?Think of your answer, then open.
In the box called Brief for the AI. Write it the way you would say it to a friend, then press Generate draft.
One post is a start. A week planned ahead keeps an account alive when real work gets busy. Postfjord proposes the week. Your job is to pick.
Feed it a few ideas first
Plan next week reads your brand voice, your content pillars and your open ideas. Ideas are raw notes: "the new Saturday class", "customer who drove two hours to see us". Press the microphone beside New post and say three or four first.
Plan, review, apply
Nothing is published without you. If you dislike the week, press Discard plan and ask again. An Instagram post without a picture is saved as a draft.
A rhythm that holds
Three posts a week that go out every week beat seven posts one week and none the next. A simple pattern:
- one post that teaches something small
- one post that shows the people or place behind the business
- one post with an offer or an invitation
Your content pillars map straight onto that.
Do it
- Press the microphone beside New post and say three or four ideas.
- Open the Calendar and press Plan next week. It always plans the coming week.
- Read each proposal, change the text or time, then press Approve or Skip.
- Press Apply. Approved posts are scheduled.
Quick check · 3 questions
Check what stuck
What does Plan next week read first?
Show the answer
Your brand voice, your content pillars and your open ideas. Jot three or four ideas before you plan, and the week builds on your own material first.
Does Plan next week publish anything on its own?
Show the answer
No, only the posts you approve and apply land in the calendar. Nothing is published without you. Discard plan starts over.
Which rhythm holds up better?
Show the answer
Three posts every week. A steady three a week keeps the account alive when work gets busy.
In this course
- 1Connect your accountsWhich button to press for Instagram, Facebook, Threads and LinkedIn, and the one choice in Facebook's dialog that matters. · 4 min
- 2Teach Postfjord your voiceFill the brand voice from your website or your best posts in a minute, then fix the three lines that matter most. · 5 min
- 3Write and schedule your first postFrom a one line brief, or thirty seconds of talking, to a post that publishes itself tomorrow morning. · 5 min
- 4Plan your first week in ten minutesLet Plan next week propose a week from your content pillars and ideas, keep the good ones, and apply them to the calendar. · 5 min
- 5Meet Bo, your assistant in PostfjordWhat Bo can read and write, why it never sends anything without your yes, and three things to ask it on day one. · 4 min