Academy / Get started with Postfjord
Lesson 3 of 5 · 5 min
Write and schedule your first post
Quick recallYou have no website. How can Postfjord fill the brand voice?Think of your answer, then open.
From your posts on a connected account. Draft from my posts reads up to 100 recent posts and drafts the profile from how you write.
The fastest way to learn the composer is to write one real post. The button opens it with a brief already filled in.
Start from a brief

Press New post and pick your channels. In Brief for the AI, write what the post is about as you would tell a friend, then press Generate draft. Rather talk? Press Dictate, talk for up to three minutes, then Stop and transcribe.
Read it once, change one thing
Read the draft out loud and change whatever you would never say. Then press Check post. You get four notes: does it sound like your brand, does the first line make people read on, is there a clear next step, and does it promise a health or money result that could mislead. Green is fine, yellow is worth a look, red needs a change. The check never stops you from publishing.
Add a picture and a time
Instagram needs an image or a video. Several images become a carousel. A single video becomes a Reel. Pick the hour you yourself scroll. Analytics shows better times after a few weeks.
Do it
- Press the button below, then Generate draft.
- Change one thing and press Check post.
- Add a picture and a time, then press Schedule.
- Find the post in the calendar.
Quick check · 3 questions
Check what stuck
Where do you tell Claude what the post is about?
Show the answer
In the box called Brief for the AI. Write it the way you would say it to a friend, then press Generate draft.
Check post gives a red note. Can you still publish?
Show the answer
Yes, the check is advice only. Green is fine, yellow is worth a look, red needs a change. It never stops you.
You add a single video to an Instagram post. What does it become?
Show the answer
A Reel. Several images become a carousel. A single video becomes a Reel.
In this course
- 1Connect your accountsWhich button to press for Instagram, Facebook, Threads and LinkedIn, and the one choice in Facebook's dialog that matters. · 4 min
- 2Teach Postfjord your voiceFill the brand voice from your website or your best posts in a minute, then fix the three lines that matter most. · 5 min
- 3Write and schedule your first postFrom a one line brief, or thirty seconds of talking, to a post that publishes itself tomorrow morning. · 5 min
- 4Plan your first week in ten minutesLet Plan next week propose a week from your content pillars and ideas, keep the good ones, and apply them to the calendar. · 5 min
- 5Meet Bo, your assistant in PostfjordWhat Bo can read and write, why it never sends anything without your yes, and three things to ask it on day one. · 4 min