Academy / Get started with Postfjord
Lesson 2 of 5 · 5 min
Teach Postfjord your voice
Quick recallYour Instagram account has no Facebook Page. Which card do you use?Think of your answer, then open.
Instagram only. Instagram only connects an account without a Page. You need a Page only if you also post to Facebook.
Every draft Postfjord writes reads your brand voice first. A good one is the difference between a post that sounds like you and one that sounds like a template. You do not write it from scratch.
Let Postfjord read you first
Open Settings, Brand voice. Under How do you want to start? pick one:
- Draft from my website. Paste your address. Postfjord reads your home page and up to two about pages, adds your best posts if an account is connected, and proposes a description, a tone, an audience and a style guide.
- Draft from my posts. No website? Postfjord reads up to 100 recent posts per account, keeps the 20 with the most likes and comments, and drafts the profile from how you write.
Nothing is saved until you press save, so read it first.
Fix three lines by hand
- Audience. One specific sentence. "Busy parents in Austin who want a 30 minute workout before school pickup" beats "health-conscious adults".
- Tone of voice. Two or three words and one thing you never do. "Warm, direct, a little dry. Never uses exclamation marks."
- Content pillars. The four or five things you post about again and again, one per line. A weekday is fine: "Monday: class schedule". The weekly plan uses these.
Language of posts decides what Postfjord writes in. Filling from your website sets it for you.
Do it
- Open Settings, Brand voice and press Draft from my website or Draft from my posts.
- Rewrite the three lines above in your own words and save.
- In the composer, give Claude a one line brief and press Generate draft. If it sounds like someone else, sharpen line 2.
Quick check · 3 questions
Check what stuck
You have no website. How can Postfjord fill the brand voice?
Show the answer
From your posts on a connected account. Draft from my posts reads up to 100 recent posts and drafts the profile from how you write.
Which line in "Audience" works best?
Show the answer
Busy parents in Austin who want a 30 minute workout before school pickup. The more specific the reader, the more the drafts sound like they were written for someone.
A draft sounds like someone else. What do you change first?
Show the answer
Tone of voice: two or three words and one thing you never do. Tone is the line that shapes every draft. It usually takes one round.
In this course
- 1Connect your accountsWhich button to press for Instagram, Facebook, Threads and LinkedIn, and the one choice in Facebook's dialog that matters. · 4 min
- 2Teach Postfjord your voiceFill the brand voice from your website or your best posts in a minute, then fix the three lines that matter most. · 5 min
- 3Write and schedule your first postFrom a one line brief, or thirty seconds of talking, to a post that publishes itself tomorrow morning. · 5 min
- 4Plan your first week in ten minutesLet Plan next week propose a week from your content pillars and ideas, keep the good ones, and apply them to the calendar. · 5 min
- 5Meet Bo, your assistant in PostfjordWhat Bo can read and write, why it never sends anything without your yes, and three things to ask it on day one. · 4 min