Academy / Plan a month in an hour
Lesson 2 of 5 · 4 min
A weekly rhythm you can keep
Quick recallWhat is a content pillar?Think of your answer, then open.
A theme you come back to every week. With four or five pillars you start from "which pillar is this?" instead of a blank page.
A rhythm is a promise to yourself: this kind of post goes out on this day. Keep it small enough that a busy week does not break it.
How many posts, and which days
Pick the number you can keep in your worst month. For many solo owners, three a week on the main channel is a good start. Three every week beats seven one week and none the next.
Tie each day to a pillar. A yoga studio:
- Tuesday: a tip to try at home.
- Thursday: behind the scenes, meet a teacher.
- Sunday: the schedule and offers.
A salon might post before and after on Monday, a care tip on Wednesday and open slots on Friday, when people notice their hair before the weekend.
Times, and room
Guess when your customer scrolls: before work, at lunch, after the kids are in bed. Keep it for a month, then check. Analytics breaks engagement down by weekday and hour once it has a few weeks of posts, and names your best times.
Plan three posts, not four. A new class or a kind review needs a free slot.
Do it
- Write your week: three days, a pillar for each, a time.
- Open the calendar in week view.
- Look at where those three posts would sit. Move a day if one week looks crowded.
Quick check · 3 questions
Check what stuck
How many posts a week should you plan?
Show the answer
The number you can keep in your worst month. Three every week beats seven one week and none the next.
How do you choose the time to post?
Show the answer
Guess when your customer scrolls, keep it for a month, then check your numbers. Analytics shows engagement by weekday and hour once it has a few weeks of your posts.
Why leave one slot free?
Show the answer
Real things happen, and a free slot has room for them. A new class or a kind review fits in without the rhythm falling apart.
In this course
- 1Pick your content pillarsFour or five themes you post about again and again, examples for different businesses, and how to check the mix is not all selling. · 5 min
- 2A weekly rhythm you can keepHow many posts a week, which days, and how to tie each slot to a pillar so the month plans itself. · 4 min
- 3Write a batch in one sittingThe hour itself, minute by minute: collect ideas, write the drafts, gather the pictures, and why doing it all at once is faster. · 6 min
- 4One idea, several postsTurn one good idea into a carousel, a short video, a quick text post and a longer one, and let channel variants do the rewriting. · 5 min
- 5Put the month in the calendarPlace the batch on your rhythm, use Plan next week to fill the gaps, move posts when plans change, and set a reminder for next month's hour. · 5 min