Academy / Plan a month in an hour
Lesson 1 of 5 · 5 min
Pick your content pillars
A content pillar is a theme you come back to every week. With four or five, you never start from a blank page. You ask "which pillar is Tuesday?".
What good pillars look like
Each pillar is a kind of post your customer wants and only you can make.
A yoga studio: small things to try at home, behind the scenes with teachers, students in their own words, this week's schedule.
A dog groomer: before and after, care tips between visits, meet the regulars, open slots.
A coach: one lesson from a client's week (no names), your own mistakes and what you changed, how to work with you.
Check the mix
Count the pillars that sell. If most ask for money, followers learn to scroll past. A common split is one post that teaches, one that shows the people or the place, and one with an offer. Selling works better when the other posts have earned it.
If you took Find your customer and your message, turn the problem phrases into a teaching pillar, the doubt phrases into a pillar that answers doubts, and your proof into customer stories.
Save them
In Postfjord, open Settings, Brand voice and write one pillar per line under Content pillars. A weekday is fine: "Tuesday: a tip to try at home". Plan next week in the calendar reads these lines, so the plan follows your themes.
Do it
- Write four or five pillars for your business.
- Mark the ones that sell. Keep that to one.
- Press the button below and paste them in, one per line.
- Press Save.
Quick check · 3 questions
Check what stuck
What is a content pillar?
Show the answer
A theme you come back to every week. With four or five pillars you start from "which pillar is this?" instead of a blank page.
Most of your pillars ask for money. What happens?
Show the answer
Followers learn to scroll past. Keep most posts about something other than the sale. They earn the attention the offer needs.
Where do the pillars go in Postfjord so the week plan uses them?
Show the answer
Settings, Brand voice, Content pillars, one per line. Plan next week reads them when it proposes posts.
In this course
- 1Pick your content pillarsFour or five themes you post about again and again, examples for different businesses, and how to check the mix is not all selling. · 5 min
- 2A weekly rhythm you can keepHow many posts a week, which days, and how to tie each slot to a pillar so the month plans itself. · 4 min
- 3Write a batch in one sittingThe hour itself, minute by minute: collect ideas, write the drafts, gather the pictures, and why doing it all at once is faster. · 6 min
- 4One idea, several postsTurn one good idea into a carousel, a short video, a quick text post and a longer one, and let channel variants do the rewriting. · 5 min
- 5Put the month in the calendarPlace the batch on your rhythm, use Plan next week to fill the gaps, move posts when plans change, and set a reminder for next month's hour. · 5 min