Academy / Plan a month in an hour
Lesson 4 of 5 · 5 min
One idea, several posts
Quick recallWhy is batching faster than writing one post a day?Think of your answer, then open.
The warm-up is paid once instead of every time. Opening the app, finding the photo and remembering the point takes the same time for one post as for five.
Most of your followers did not see your last post. The same idea in another shape gets a second chance.
One idea, four shapes
Take "the stretch students ask about most". It can become a carousel (four steps, one per image), a 30 second video with the steps as text, a one line post with a question for Threads, or a longer story about teaching it to 200 beginners for LinkedIn and Facebook.
A bakery can do the same with "how we make sourdough": a video of the dough, a carousel of the three days, a one line post asking what bread people want next.
Put the shapes one or two weeks apart. Someone who saw the carousel may save the video. Your month of twelve posts can come from four or five strong ideas.
Let the channels rewrite
Write one base text. Open a channel's tab and write a variant only where that channel needs one. The others use the base text. You can also ask Claude to rewrite the base for a channel, shorten it, or suggest hashtags. Each tab shows a preview and warns you when the text is too long or the picture does not fit.
To reuse a published post, open the Calendar, press the small word Posts, and press Duplicate on the post. The copy is a new draft.
Do it
- Pick your best post from the last three months.
- Write three other shapes it could take.
- Press the button below. The brief is filled in; change it to your idea.
- Open a channel's tab and fix only what that channel needs.
Quick check · 3 questions
Check what stuck
Why post the same idea again in another shape?
Show the answer
Most followers did not see it the first time. A second shape gives a good idea a second chance to be seen.
How far apart do you put the shapes of one idea?
Show the answer
One or two weeks apart. Someone who saw the carousel may save the video. Someone who missed both sees the text post.
Do you have to write a separate text for every channel in Postfjord?
Show the answer
No, channels without a variant use the base text. Write a variant only where a channel needs one, and Claude can rewrite the base for it.
In this course
- 1Pick your content pillarsFour or five themes you post about again and again, examples for different businesses, and how to check the mix is not all selling. · 5 min
- 2A weekly rhythm you can keepHow many posts a week, which days, and how to tie each slot to a pillar so the month plans itself. · 4 min
- 3Write a batch in one sittingThe hour itself, minute by minute: collect ideas, write the drafts, gather the pictures, and why doing it all at once is faster. · 6 min
- 4One idea, several postsTurn one good idea into a carousel, a short video, a quick text post and a longer one, and let channel variants do the rewriting. · 5 min
- 5Put the month in the calendarPlace the batch on your rhythm, use Plan next week to fill the gaps, move posts when plans change, and set a reminder for next month's hour. · 5 min